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Pentax Confirms Full-Frame Plans at CP+

during exclusive interview with · 02-03-2013 · By PF Staff in Pentax Rumors had the chance to interview Hiraku Kawauchi and Shigeru Wakashiro of Pentax Ricoh Japan at the 2013 CP+ show yesterday.  We started off by asking about the status of the Pentax full-frame, and to our surprise, we got a much more definitive answer than we did at Photokina.

Pentax essentially states that they think full-frame is the way to go, and that development of a full-frame camera has been advancing.  Wakashiro added that even during Photokina he had mixed feelings about the prospect of making such a camera, but now both he and the company are open to it.  The way he phrased this implies that full-frame is about to be a permanent Pentax product line.  Although what he said is still subject to interpretation, there is much less uncertainty now than there's ever been before.

Wakashiro also said that while small size is important, the full-frame will also be unique in other ways compared to what's already out there. 

Here are the two questions that we asked:

  1. We're sorry to say that we've lost many enthusiasts over the course of the past few months due to compelling full-frame deals from competitors. Do you have any updates about the Pentax full-frame (for the enthusiast community) since Photokina? Are you able to officially confirm that such a product will be released in the future?

  2. You once mentioned that a full-frame Pentax would need to have a unique selling point in order to be marketed. Would you consider in-camera stabilization or a small form factor to be a unique feature in a full-frame DSLR?

Of course we can only speculate about what features the Pentax full-frame will have, but at least now it's practically no longer a question of if, but rather a question of when we will be seeing the full-frame camera. Based on what we know, our best guess would be that the camera will be announced in early 2014 and made available in mid-2014.

Here is the translation/transcript of the CP+ interview clip:

In regard to full-frame cameras, at this point to be honest, even I also thought about whether we should make them or not, but right now I think that we should make them. Even within the company this idea had many opinions on it and some who thought it was a bad idea, but now many people are open to the idea of making full-frame cameras. The development of the technology is advancing and at this point it is being presented.

Small cameras are very important to Pentax, but that’s not what is only unique. Minimizing the cameras is important but having something else is important.

Compare it to the answers we got at Photokina:

Ok, well you know the letter was telling you that although we did not have specific plans of development, we were following and analyzing the possibilities to use full-frame. I would say that we even analyze this more now. But I still cannot tell you about any concrete plan, but definitely it's of course something which is "in the air for the moment", I would say.

Combined with what we heard from Tokina at the show, we are treating yesterday's interview as concrete evidence that a full-frame will be a part of a future Pentax lineup.  We all know very well that Nikon's current full-frame offerings are very tempting to enthusiasts (and those of Canon, to an extent), and that many loyal Pentax users will be switching to those systems if they haven't already.  However, we remain confident that the Pentax full-frame camera won't make any compromises, thus winning back many fans.  After all, it's better late than never!

Discuss this story on the forum

PF Staff's avatar
About the author: Various writers regularly contribute articles to the Pentax Forums homepage blog. More recent articles are published under each author's forum username. We hope you enjoy our guides and news coverage!

Tags: full-frame, pentax, ff, camera, dslr, interview, cp+

More Posts in Pentax Rumors | More Posts by PF Staff

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johnny6.6 [Delete] Apr 7th, 2013 8:06PM

An option I'd like to see on a new camera, besides the FF and more pro oriented features like way more AF points and no AA filter is dual card slots where duplicates of the image are saved in both srgb on one card and adobe rgb on the other so you have two copies of the image with one more suitable for print and one for online viewing. And as for this camera being small...NOPE I want it bigger and heavier than my K-5. the way it should be.

penties rider [Delete] Apr 4th, 2013 8:37PM

if only for the prosumer Pentax users, yes, surely they want upgrades of all kinds all the time, and they want it rather fast too, as competition matters to them very much, when say, they want to show off their gear to the prosumer Canonikon users, who are already boasting off the more advanced stuff they enjoy on their cameras: from less noisy higher ISO ratings and full-frame sensors on those cameras, to the wider range of lenses available in those brands and so on ...

for the worth of it though --as a semi-pro photographer with working experience as far back as the 1970s, and as one who knows very well how to use a less-hyped camera system in an effective manner without the urge to go for state of the art fuzz buzz-- what puts *me* off at least is rather the problems associated with digital photography in general, than who makes what format and at whatever the quality, pricing, or other prosumer-concerned topics.

for instance, why doesn't any of the so many digital camera makers come up with some kind of a truly 'modular' design that offers (inter)changeable sensors too?

it's great to see that we can pay less every year and buy a much better digital camera, but upgrading by trashing an still usable camera body (and sometimes lenses too) only for having to get a totally new model basically because it has a higher resolution sensor alongside some very minor upgrades in other departments, is somewhat of a drag actually!

so, why not design and manufacture certain digital camera models that would allow the photographers the choice to upgrade the sensor alone (at much lower costs and hassle) without having to buy an entirely new model?

ok, we all know only too well that with the new camera models we usually not only get a higher resolution sensor, but a number of other upgrades to the processor, auto-focus system and so on too, but a higher resolution sensor alone is normally what majority of pro as well as serious amateur photographers need more than anything els

rickyroo [Delete] Mar 30th, 2013 3:51AM

In-built image stabilizer is Pentax's trump card. The move towards anti-alias-less cameras is the way of the future. Get the pixel density right for the sensor size, and all will be sweet, as far as that goes. Changeable viewing screen, duo SD card... A full frame version of the K 5 iis is mouth-watering. I shoot stills and am not interested in movie making. This has become a sore point about modern cameras as photographers now expect video. It pushes the prices above what they need to be. Hey! What about a K3 version without video mode! Heaps less bucks. Very competitive! And market targeting!

runintotherain [Delete] Mar 3rd, 2013 9:28PM

I hope the Pentax Full Frame has dual SD slots so data can be mirrored. Imagine taking an important photograph for work only to have the SD card fail. Full frame = pro / dual SD slot = pro.

HansN [Delete] Mar 1st, 2013 8:02AM

I am waiting......
I am still waiting......

Monobod [Delete] Feb 18th, 2013 11:54AM

I have a Pentax ff of course, the Z1-p! But to be serious, to keep me on board it would need to be similar to the Nikon D800-D600 line up. With reliable artificial horizon and state of the art metering. Oterwise Nikon will have another follower eventually.

ProdigalPentaxian [Delete] Feb 12th, 2013 2:00PM

This will be the (Killer APP) Camera for Pentax. K1000D Make a K1000 or ME Super size DSLR, FULL FRAME, Chromed BRASS leathertte covered body, NO LCD, NO SCREW DRIVE AF, fewest moving parts as possible, Hybrid Optical EVF with OLED 2K resolution for reviewing photos and focus peaking and digital split image focusing, weather sealed, full Pentax-M or K support, CLEAN HDMI output. for $1499 How's that for unique in the marketplace, I would buy it NOW!!!!!

ProdigalPentaxian [Delete] Feb 12th, 2013 1:44PM

Pentax I'll buy the K-3 Full FRAME if it's same size as the K-30 magnesium or polycarbonate doesnt matter as long it's weather sealed, no tilt screen, maybe a touch screen for focus point selection. Hybrid CDAF PDAF in live view. hybrid evf ovf. five axis image stabilazation. Under $2400.
Or a K-02 non-Mark Newson style with an optional evf, and full frame.

tx0h [Delete] Feb 6th, 2013 5:22PM

good news!!!! the ff body will be for left handers only!!! this is due to compensate the discrimination of all left handers so far.

JFN [Delete] Feb 6th, 2013 1:20PM

memo90061, Sell it before the built in EVF breaks, changing that will cost you about 50% of what you paid for the camera...

memo90061 [Delete] Feb 5th, 2013 8:05PM

Seems like FF Pentax will be a winner. I'll might consider selling my OM-D for it. :O

onesidedcoin [Delete] Feb 5th, 2013 7:32PM

I think the guy on the right made some good points

Uluru [Delete] Feb 5th, 2013 2:07PM

Some guys suffer from myopia here; a K-5IIs, with FF, same fps, same waterproof body but with movie mode, AF and image engine updated and enhanced for FF, is already a 5DIII match, and perhaps better because of the better Sony's sensor.
Where Nikon and Canon *really* shine are not their bodies, but those hefty, quick to focus, silent motor lenses that makes one believe their FF cameras are superior.

JFN [Delete] Feb 5th, 2013 11:46AM

Racerdew, you hit the head on the nail there, spot on, this is the problem. Pentax does not want to release a mediocre FF which just looks and works like a K5 with a new sensor, hence, they need to make loads of research in order to find out what they can do to deliver something amazing... I think that we have something pretty nice to look forward to, one day.....

Dr_who [Delete] Feb 5th, 2013 10:44AM

They were probably talking about the K-1 from like 5 years ago

tx0h [Delete] Feb 5th, 2013 4:19AM

where can i get the full interview?

Racerdew [Delete] Feb 5th, 2013 1:40AM

Take it with a grain of salt. It doesn't mean much especially with Pentax's record.
If they do, then it will be great, but in the mean time, they have some great camera's out there. If they are a serious company, how can they not do it in a year with other companies making FF cheaper and cheaper? It's the glass investment that keeps you hanging on!

aekn [Delete] Feb 4th, 2013 4:08PM

@Tord - Regarding the Nikon V1...I had the two zoom kit and found it frustratingly slow to use, with far worse image quality than the K-01 (and I don't even like the K-01). I guess that's why there are so many choices, as we all see things differently.

dmfw [Delete] Feb 4th, 2013 3:45PM

Also, what, if any, are the plans to compete with the Nikon's new 5200. 16 meg. is looking small vs. their 24.

Tord [Delete] Feb 4th, 2013 2:42PM

Hopefully, this time it will result in more than a mock-up! I am one of those Pentax have lost - hopefully not for ever - but the K-01 made me hesitate, to put it lightly (the NIKON V1 is a far better camera, even in video mode). And then came the K-5 II, not really up to the class of the competition's top of the class (the K-5 II is still a much better deal than the K-5, when I bought mine).

All those promises about a FF all these years, make me very hesitant, till we actually see one - but I wish all the best to Pentax, and those who now use my old K-5 (and my wife's), and all those glorious lenses!

Nacho_tyr [Delete] Feb 4th, 2013 1:54PM

de-cripple mount for pentax-m lens
focus peaking for photo and video
full manual control video settings
video 1080/24 and 1080/30
same body of the k7/k5/k5II/k5IIs
swivel screen
please pentax!!!

aekn [Delete] Feb 4th, 2013 1:24PM

That's the problem with Pentax interviews. They never really say anything in a direct way.

A Modest Mouse [Delete] Feb 4th, 2013 12:18PM

He didn't say they were close to or in the process of making a 35mm DSLR ... not by a long shot.

Racerdew [Delete] Feb 4th, 2013 12:17PM

He said it is being presented, not being made.

LFLee [Delete] Feb 4th, 2013 9:24AM

Read @asaru's comment below. What he said make sense.

Eagerly waiting for FF and I will buy one!

causey [Delete] Feb 4th, 2013 8:57AM

I guess K-5's successor will be FF and future APS-C cameras will be successors of K-r/K-x and K-30. Given that they bought time by releasing K-5 II/s, I will not be surprised if the FF camera project is more advanced than they can let us see. If my guess isn't wrong, we should see a 24mp entry level camera pretty soon, followed to be announced by a FF by the end of this year.

richard balonglong [Delete] Feb 4th, 2013 8:42AM

@chiane: If they really make an FF Pentax camera, I think many Pentaxians would be happy for finally having a 135mm format and fully enjoy many of their collections of fine Pentax glasses...

ChrisTrevino [Delete] Feb 4th, 2013 8:36AM

I'd like to see Tethering Support, Focus Peaking and a faster Flash Sync Speed in a Pentax FF. Aside from that, most of my K-5's features fit my needs. Tethering is important to me for studio work, and peaking is good for studio and macro when I want to use my MF lenses or just verify focus. The faster sync would help with wider apertures in outdoor portraits and freezing motion. Getting down to 1/180th with a wide aperture is hard even with a 3 stop ND filter at ISO80 in mid day/afternoon sun.

Urkeldaedalus [Delete] Feb 4th, 2013 8:33AM

"Will the Pentax community implode?" I am certain this will happen to a portion to the community regardless of what they do. There's a lot of pent up angst from the Hoya years.

chiane [Delete] Feb 4th, 2013 8:19AM

What if they make a FF camera and everyone is not satisfies with it, it doesn't trump the Canikon offerings, and isn't any cheaper? Will the Pentax community implode?

jackassp [Delete] Feb 4th, 2013 7:25AM

I'm hoping it can happen quickly too.
There are already some very good aftermarket and Pentax FF lenses available (Sigma DG series, Tamron Di I series, as well as the FA series Pentax is still making, and a few DA lenses that work in FF mode, and the DFA 100 macro), and the Tokina 16-28 is an awesome lens on my D600. There's no reason they can't have it to market by years end. I'm sure they will allow it to use all the Pentax DA lenses in a Dx mode ala Nikon too.

zmohie [Delete] Feb 4th, 2013 7:00AM

A question to pentax/If you can produce Q TO 645D Why producing a ff is an issue/!

JFN [Delete] Feb 4th, 2013 6:07AM

Give us a FF with a sensor that does not implement the Bayer pattern and/or have no need for an AA filter, at less than $2000, and I'm all in for a Pentax digital again... :)

Halchemy [Delete] Feb 4th, 2013 5:15AM

I think the Pentax reps handled the interview quite well- If they say too much they damage the market for the k-5II, say too little and they loose FF customers to Nikon or Canon. I also would not be very suprised if the Pentax FF (It will be wonderfully ironic if it is called the K-3!) appears in October/November 2013 as much of the work may have already been done and a sensor lined up. Once the Japanese decide to do something the can act very quickly.

RaZZ3R [Delete] Feb 4th, 2013 5:03AM

Now this is my best day EVER, a dream comes true ... Pentax will make such a High ISO performance that you could see Alpha Centauri and Andromeda from your bathroom windows and will kick Nikon's D600/800' ass at low nois in the 3200-12800 range ... and will be smaller then any FF DSLR camera Nikon, Canon and Sony could ever make (for at leas the next 10 years) ... make an option with no AA filter and every landscape photographer (including me) will jump on it in 1 second ... it will be an, and my, astrophotographers dream (and make it work with Pentax own O-GPS 1 ... man I'm having a orgasm just thinking about the posibilities)

DSims [Delete] Feb 4th, 2013 4:17AM

It's OK if they create 2 FF models. This is what Nikon and Canon are already doing. Other than their decidedly "Pro-only" models, each has exactly 2 FF bodies right now: D800/D600 and 5DIII/6D respectively. I think Pentax will have to make too many compromises if they make only one. They should have a lower priced high-value model (like the K-30) and a higher featured model (like the K-5 II/IIs, only with a new processor that's clearly better than the high-value model).

In many ways both the K-30 and the "stopgap" K-5 IIs continue to be the best cameras and best value in their class; they can do it again in the FF market!

123jippo [Delete] Feb 4th, 2013 4:14AM

All I can say is thank you finally FF is coming for sure :)

pid [Delete] Feb 4th, 2013 2:33AM

Japan: Land of Smiles!

ksm [Delete] Feb 4th, 2013 1:38AM

waiting in line to get it!

vince1987 [Delete] Feb 4th, 2013 12:55AM

I smell compact full frame..hehe

goldenarrow [Delete] Feb 3rd, 2013 11:40PM

IMHO, they had better make a FF at a professional-level from the get-go. Not doing so will leave them with high costs and no sales since the K-5 II models and any successor are likely to be very popular. Why bother with FF if the APS-C can fulfill 99% of an enthusiast's needs? Pro level lineup will have to be complete in order to drive sales for self-sufficient development. No help from copy machine cash-flow with this one, it has to stand on its own against the well-endowed competition!

nutkasse [Delete] Feb 3rd, 2013 9:13PM

if a ff comes out next year, maybe i will buy it,as along as they keep it along the me super/mx/lx lines ??!! :)

miles [Delete] Feb 3rd, 2013 9:12PM

@kh1234567890 "It sounds as if they are trying to cobble together a slim mirrorless FF ..."

I've been suspecting that too. But i think they might want the Ricoh brand on that one, given Ricoh's history with rangefinders. A Pentax brand FF MILC could also scare many of us waiting straight into CaNikon's embrace!

aekn [Delete] Feb 3rd, 2013 8:37PM

@asaru - If what you say is correct, what a BRILLIANT strategy by Pentax to keep the competition from paying attention. Must be like the Japanese version of Columbo.

asaru [Delete] Feb 3rd, 2013 8:27PM

Please do not transfer your foolish ideas about gee-whiz-bang American-style vaporware marketing to Japan. Japanese businesses are really, really, REALLY allergic to vaporware -- it's a form of basic honesty, by the way -- and also paranoid about trade secrets. (Europe has in some ways become more American than the USA in its business culture.) These two speak exactly as I would expect.

Something they feel will be wonderful IS coming. Of course the global market will have the final say.

Paul the Sunman [Delete] Feb 3rd, 2013 8:13PM

I am one who is not fully sold on the FF idea. I look at them in camera shops, and for the most part they are HUGE, at least compared to my K5. And this is without comparing my gorgeous tiny DA Limited primes with the massive lumps of glass and plastic that Canikon are pleased to offer us ("Canon Bloat"). I am very happy with the quality I get from my Pentax camera and lenses, and so rarely feel the urgent need for FF.

HOWEVER, I am still disappointed by the attitude of Pentax on this. Clearly, they have missed the boat and don't even realize it yet. FF has obviously become the flagship format for Canon, Nikon, Sony, etc, leaving Pentax looking decidedly irrelevant. From my own point of view, not knowing when and what the FF future holds for Pentaxians, I am reticent to buy any more DA lenses. The few FA lenses still in production are all film-era and in need of updating. This leaves me with a feeling of sitting on a system with an uncertain future.

So Pentax, tell us please, in detail: What are your plans, both for FF and ongoing APS-C?

vodanh1982 [Delete] Feb 3rd, 2013 8:11PM

It does not matter if they are sure or not. I need a FF at the end of 2013 for a trip anyway. If they have a FF, I'll definitely get it. Otherwise, I'll get another FF. I cannot just wait without a deadline.

BigDave [Delete] Feb 3rd, 2013 8:10PM

Yes, it is interesting to note that the speaker mentioned that some people within Pentax that were not in favor of a FF DSLR have come around and are now for it! This tells me that something is building within Pentax for the FF.

I think they have some technical issues to resolve on the "alpha" units and then they can move on to Beta and finally production. If this is the case, we are probably a year out for a FF.

But who knows!

chiane [Delete] Feb 3rd, 2013 8:02PM

Wait till you here their excitement for lens caps! I can almost here them saying "let them eat cake".

aekn [Delete] Feb 3rd, 2013 8:01PM

I think the one not talking is falling asleep. I'm sure he was up late working on the FF body before arriving at CP+ the next day...

ronniemac [Delete] Feb 3rd, 2013 7:57PM

Wake up and smell the coffee! These two don't really inspire confidence in Pentax's future.

Uluru [Delete] Feb 3rd, 2013 7:41PM

As one member said below, gosh, their lifeless attitude and lack of enthusiasm is unnerving. Compare their stature with one from Kayce Baker from Fujifilm! Fuji sold hundreds of thousands of a half-baked (pun intended), unfinished X100, and Pentax is stiff even to inspire people a little!
w w w (dot)youtube(dot)com/watch?v=Az6dt1InIg4

SpartanD63 [Delete] Feb 3rd, 2013 7:26PM

It's quite strange to see the company that created a very good camera at a great price (the K-30) seemingly reluctant to try to do the same with FF. I can understand that they might have reservations after the MZ-D, but that was over 10 years ago!

The comments about the Osborne effect are right. Pentax will have to bring out their FF *very* soon...

asharpe [Delete] Feb 3rd, 2013 7:23PM

Well, I certainly have been waiting for a full frame for some time, because I only use M42 screw mount lenses. Nikon can't use them without additional optics, so Canon is a possibility, but I would much rather it came from Pentax. Looking forward to it.

ogl [Delete] Feb 3rd, 2013 7:16PM

Drop the curtain. NO ANY PLANS yet.

ogl [Delete] Feb 3rd, 2013 7:15PM

we did not have specific plans of development, we were following and analyzing the possibilities to use full-frame....

photoman1 [Delete] Feb 3rd, 2013 7:11PM

@ksuwildcat good comment ;-)

aekn [Delete] Feb 3rd, 2013 6:40PM

These two are representatives from Pentax, and dressed accordingly. Yet, the only thing that seems to be missing from the interview is the bright light shining in their faces. Does Ricoh/Pentax get that their company is under the microscope from their current serious user base? The ineptitude this company continues to display is amazing.

Someone from Japan who understands their culture more than me please chime in. Is this normal behavior for a Japanese company representative?

kh1234567890 [Delete] Feb 3rd, 2013 6:40PM

It sounds as if they are trying to cobble together a slim mirrorless FF ...

LaRee [Delete] Feb 3rd, 2013 6:37PM

I've been waiting way too long. I've actually been looking very hard at the new Nikon offerings that are very tempting. This interview throws a wrench into the works. Do I wait some more? It'd be at least another year I bet for Pentax to come out with a full frame camera.

tx0h [Delete] Feb 3rd, 2013 5:53PM

who will place a ff first? pentax or fujifilm?

miles [Delete] Feb 3rd, 2013 5:51PM

The certainty of a Pentax FF is such sweet news to my ears!!!! Thanks Adam! The timeline is a surprising though. The comments about the Osborne effect are correct - announcing a FF a year an a half from now could certainly harm current sales. Maybe it's due sooner (wishful thinking)? I any case, I'll be waiting (fits my finances just right)!

Big Dave [Delete] Feb 3rd, 2013 5:40PM

I have two camera brands now. My beloved Pentax K20D and a Canon 5D FF body. The 5D gives me access to a wide variety of Pentax and Nikon lenses. Wide angle is the biggest plus with the full frame. Unfortunately the PK lenses are not compatible with the 5D. All of my old Nikon and OM lenses work well though. Full frame is great to work with.

DanDriedger [Delete] Feb 3rd, 2013 5:27PM

I was encouraged until I saw the 2014 timeline. If they are simply trying to play catch-up with the current FF offerings from other manufacturer's, they will already be "old" by the time they hit the market. Might be interesting to those of us with existing FF Pentax lenses, but anyone who "needs" FF to advance the photography business will have a hard time being that patient.

Will Canon and Nikon have flooded the market with attractively priced FF's by the time this comes out? If so, Pentax won't be able to compete on price. Pentax's margins will not be where they should/could be.

I will likely wait for FF but won't invest in any further APS-C lenses. I've faithfully upgraded with every camera advance (K10D to K20D to K7 to K5) and will hang onto my K5 as a future backup but if Pentax is looking for me to help their cashflow over the next 1-1/2 years, they'd better talk to their banker.

And then they need to hit a home run with their FF...

NotSteve [Delete] Feb 3rd, 2013 5:24PM

I think we should get some perspective on this. Pentax is quite a good camera maker. Unfortunately their marketing is not up to the same level, so not so many people realize that Pentax makes great cameras and it has a pretty small market share at this point. So, the full-frame will be a niche item, even more so than the APS-C cameras.

@ksuwildcat, given that a full-frame Pentax is going to be a niche-niche item, possibly even amongst Pentax users, I hardly see how this is going to sink the company a la "Osborne Effect." According to your logic, the entirety of Pentax's present and future users have been waiting for full-frame and the time from announcement to development will be marked by total shutdown of sales of Pentax bodies and lenses.

As for the staid demeanor of the interviewees, if you've seen any videos/interviews with John Carlson, head of marketing for Pentax USA, he only gets slightly more excited than these two. Neither of these guys are marketing guys, but product managers, so I wouldn't necessarily read anything into it. Only Kitazawa, head of R&D, seems to get excited about stuff.

Lastly, people might be interested to read the recent interview with Masaya Maeda, Canon's head of imaging, on DPReview. I think we can say the entire camera market is in the greatest state of flux it's ever been in and all the companies are trying to figure out how to position themselves.

Edgar_in_Indy [Delete] Feb 3rd, 2013 5:10PM

I love my K-30 and I loved my K-x before it, but I've gotta to say that I'm not a big fan of Pentax as a company (starting with the SDM issue). Even while so many Pentax fans clamored for FF for the last few years, Pentax instead wasted their resources developing the two big duds known as "Q" and "K-01"...two cameras that almost nobody wanted. And now that they're being forced down the FF path, their attitude about the new camera seems to be rather ho-hum.

Mr. A.S. [Delete] Feb 3rd, 2013 5:08PM

Thanks PentaxForums, it's very good news.
I will be wait Pentax FF.

LaurenOE [Delete] Feb 3rd, 2013 4:50PM

Translated: - "The MZ-D was a fiasco, people lost their jobs and were ruined over it. It has taken us over 10 years to get over it, and push back against the stigma of it. I, as a young engineer do not have the ego or history of being part of that fiasco, so I am supporting it, and putting my reputation on the line. My colleague, who is sitting next to me, is on the fence about it, and is not 100% sure we should proceed, but it is the risk that I support and will be held accountable for".

igor [Delete] Feb 3rd, 2013 4:50PM

These Pentax guys seemed like their attitude was, "well, since everyone keeps pressuring us and twisting our arms, we might as well put something out there to shut everybody up." --- WELL SAID !!!

Christos29 [Delete] Feb 3rd, 2013 4:33PM

It is a matter of survival for Pentax to create a very good FF camera and there must be some innovations to compete with others. Their FF also might not be in the same league with D800 but this is something completely acceptable.
We must have in mind something very important: Pentax is just now rising as a corporation and has the chance to create something different and better while the Nikon and Canon systems are too big to easily change.
This flexibility that Pentax has must be used as an advantage.
I hope to see this when the first FF zoom lenses arrive!!!

Colbyt [Delete] Feb 3rd, 2013 4:22PM

I don't feel the need for one but many loyal users do and Pentax should have one.

Thanks for the heads up.

ksuwildkat [Delete] Feb 3rd, 2013 4:21PM

Oh no!! I sure hope you are wrong on the time line. Ever hear of the Osborne Effect? (google it). If it really takes them a year to release this they will destroy their market. Everyone is going to wait and the price for the existing products will collapse. Additionally NO ONE is going to buy any lenses that are not Full Frame compatible. And not just Pentax lenses but third party lenses too. Prices will plummet at the exact time that Pentax will need to be able to pay for R&D.
If this thing is not available by June its going to be a disaster.

Chex [Delete] Feb 3rd, 2013 4:14PM

Day late and a buck short.. can't see it being better than my D800, possibly competing with a D600/60D.. lots of potential though. Hope it's a small body like a K-5's size, that would be amazing, but I think they need a bit bigger for a full size viewfinder.

hongzhibin1987 [Delete] Feb 3rd, 2013 4:12PM

FINALLY. Have waited this day sooooooooooooooooooooo long.

fuent104 [Delete] Feb 3rd, 2013 4:10PM

It's nice that they were willing to speak with you. However, it is unreal how consistently Pentax employees represent their company in a poor manner. They really don't seem to be excited about the products or the company in any way shape or form. It is amazing. There is a world of difference between how Pentax represents itself and how, for example, Canon, Nikon, and Fuji do it.

All of those other companies produce literature and imagery designed to make it look like you are missing out if you don't buy their products. Fuji, in particular. These Pentax guys seemed like their attitude was, "well, since everyone keeps pressuring us and twisting our arms, we might as well put something out there to shut everybody up."

zmohie [Delete] Feb 3rd, 2013 4:00PM

thanks Adam .very good effort.

Adam [Delete] Feb 3rd, 2013 3:35PM

The full interview hasn't been translated yet. We aim to post that around the middle of next week, as we asked quite a few other questions. I think it would be reasonable to expect another DSLR (this year) before the FF comes out, though- and that would most likely either be below the K-30 or above the K-5. Hard to say at the moment...

OrangeKx [Delete] Feb 3rd, 2013 3:34PM

Boy, they sure were excited to be talking about their products (not).

D1N0 [Delete] Feb 3rd, 2013 3:32PM

So there will be a full frame... somewhere in 2014. That's a long way off. Will there be other stuff as well? Anything about lenses. Mirrorless? A low end dslr? K-300?

northislander [Delete] Feb 3rd, 2013 3:18PM

I keep looking and dreaming about the Sony A99 myself. I had a 5Dmk2 for year but didn't really like it that much and sold it. Iv always loved Pentax cameras, a FF mirrorles with a nice tilt screen like the Sonys would be cool.

john5100 [Delete] Feb 3rd, 2013 3:15PM

It's weird that Pentax was such an innovator in the past and now they seem to be a follower. I hope they can regain their focus and create a full frame. With prices falling to at or below $2000 USD they need too.

Saxplayer1004 [Delete] Feb 3rd, 2013 3:10PM

that was rather noncommittal to say the least... at least they're heading in the right direction...

LFLee [Delete] Feb 3rd, 2013 3:09PM

err... Adam, from the video it surely didn't sound like they are currently making one like in the other post said. >_