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Brutal Pentax Lens Price Increase: 15-90%

Due to the new Pentax unilateral pricing policy · 04-03-2012 · By PF Staff in Pentax News

As much as we wish this were also an April Fool's joke, the Pentax USA pricing policy change we announced last week now seems to be in full effect at online stores in the US.  Authorized dealers such as B&H Photo, Adorama, Abe's of Maine, and even Amazon are now selling the Pentax K-5 at the minimum advertised price of $1099.  While this is higher than last week's $989, it's actually $100 below the price that the K-5 was sold earlier this year ($1199).  More importantly, however, it seems prices on most Pentax lenses have unfortunately also gone up to full MSRP.  Full details on this are found later in the article.

Pentax K-5

Remember that prices vary between countries, however, and if you want to score some of the best deals on Pentax gear, we invite you to browse our second-hand Pentax Marketplace.

April Rebates

Now, even though Pentax lens pricing may have gone up, this doesn't mean that there aren't any good deals to be found!  Both Sigma and Tamron have launched new instant rebates this month on some of their most popular lenses for Pentax:

Ironically, the Sigma 70-200mm is now cheaper than the Pentax DA* 50-135mm, as is the Sigma 17-50mm compared to the Penta DA* 16-50mm.

Side-By-Side Lens Price Comparison

Last week, we took a moment to note the old prices of all Pentax lenses in order to compare them to the current ones.  The changes are outlined in the table below. In general, prices for all current DA lenses went up by 15-90%, and this sort of a restriction on retailers is a first for Pentax.  We hope that future product announcements or business decisions justify this new policy!

Lens Name
Price Before
Price After
DA 14mm $699.95 $949.95
DA 15mm Limited $509.95 $649.95
DA 21mm Limited $509.95 $649.95
FA 31mm Limited $989.95 $989.95
DA 35mm $169.95 $219.95
DA 35mm Limited Macro $539.95 $699.95
FA 35mm $475.95 $475.95
DA 40mm Limited $339.95 $499.95
DA 40mm XS $249.95 $249.95
FA 43mm Limited $569.95 $569.95
FA 50mm $359.95 $359.95
D-FA 50mm Macro $459.95 $559.95
DA* 55mm $639.95 $799.95
DA 70mm Limited $544.95 $699.95
FA 77mm Limited $784.95 $784.95
D-FA 100mm Macro $599.95 $849.95
DA* 200mm $959.95 $1199.95
DA* 300mm $1124.95 $1399.95
DA 10-17mm Fisheye $519.95 $649.95
DA 12-24mm $699.95 $699.95
DA 16-45mm $339.95 $399.95
DA* 16-50mm $799.95 $1499.95
DA 17-70mm $479.95 $599.95
DA 18-55mm $145.95 $195.95
DA 18-135mm $429.95 $529.95
DA* 50-135mm $849.95 $1599.95
DA 50-200mm $209.95 $249.95
DA 55-300mm $349.95 $429.95
DA* 60-250mm $1295.95 $1999.95

More information about new and used price trends for all of the above lenses can be found in our Pentax Lens Database.  In order to counteract these price increases, we are sure Pentax will be launching some sort of rebate program in the near future.

PF Staff's avatar
About the author: Various writers regularly contribute articles to the Pentax Forums homepage blog. More recent articles are published under each author's forum username. We hope you enjoy our guides and news coverage!

Tags: pentax lens, prices, MSRP, DSLR, camera, pentax

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pentaxkid [Delete] Oct 27th, 2013 3:07AM

What the heck is pentax thinking!! Frick

donaldchalfy [Delete] Dec 4th, 2012 1:22AM

Being significantly invested in Pentax cameras and lenses, I find some of these price increases obscene and bad business. What good does it do to finally start producing a DSLR that can start to compete with Canon and Nikon, then disproportionately increase prices on the significant lenses that make it possible to keep up with regard to image quality and flexibility of use? Given what is available with Canon and Nikon, Pentax is not there yet and this is the kind of poor business decision that I have seen time and time again that makes scares loyal customers away, reducing the market share and the companies bottom line.

Decisions like this are a deal breaker for me, as Canon and Nikon have the level of quality and service in their higher end products to justify the cost. Pentax is still running to catch up and at this point, still has some work to do. The lenses are good, but not stunningly good.

I would encourage Pentax users to think long and hard about investing another dime into their equipment given the current state of affairs. I have been a loyal Pentax customer for quite a while, but I can very easily see selling all my Pentax equipment; 3 DSLRs and several lenses to help cover the cost of switching to Canon or Nikon if things don't change.

KLSMpls [Delete] Jun 8th, 2012 11:18AM

I just looked on the Pentax website again and there are still no rebates. If Pentax/Ricoh wanted to at least partly mitigate the pain imposed on their followers and not lose the one advantage they had over Canikon, the rebates would have been put in place at the same time. I was such a loyal, though not long term believer having just gotten back into photography a couple years ago. I will wait and see what happens but I just don't get the size of the increases. It just annoys me. The option instead of rebates was to lower the MSRP and then enforce the prices....but neither were done. How the heck can they expect to increase their market share by not offering greater value over the competition. That's really all they have going for them. Further, even if they are successful in getting back into some B&M places, they still need to have an advantage over Canikon as the customer is looking at their options. Let's they offer more lenses? No. Do they have more accessories? No. Are there more manufacturers making Pentax compatible stuff? No. Are they technologically more cutting edge? No. Do they offer truly professional cameras to move up to? Etc., etc. What they offer that sold me is pretty good stuff that offered a significant bang for the $ advantage over Canikon.
To make the wisdom of the move even more questionable, their marketing $ are not even in the same ballpark as the big boys. I will really need to think about the wisdom of staying with lenses have now appreciated as a result of this move which will make changing systems a bit less painful....though on the other hand the reality is I have the lenses I want with one exception and that lens went up $250.

It really comes down to what other decisions and products are coming down the pike for me.

GreenMachine [Delete] May 14th, 2012 9:33AM

DA or DA* lenses will cripple a full frame Pentax camera IF one ever comes out. It would have to be at least 32 mp's to get the original 16mp's the K-5 has if they do what Nikon did. It's not worth investing in crop sensor lenses, I buy full frame/35mm film lenses unless the lens that comes with the camera is DA like the 18-55ALWR. Looking at this just says I need to buy more for my Canon system and eventually phase out Pentax.

SCGushue [Delete] May 2nd, 2012 10:20AM

Having read the above comparative pricing I would like to offer some opinions on the new pricing differentials to the above lenses as I own essentially all the above lenses. The opinion is on whether or not to purchase these lenses and the alternatives are simply my personal opinions from 34 years of working with Pentax lenses. All the DA and FA Ltd's are fairly priced considering their output and build, even though they are not weather resistant. The DA 12-24 is a steal, though a new version is said to be coming out. The DA*50 is way overprice and has it's own optical imperfections when examined closely . The DA*16-50 is a good lens perhaps at the old price but it clearly is not a lens even remotely capable of delivering the goods that a $1500 lens should. Skip it and go with the more reasonably priced 16-45... warts and all. The DA*50-135 is an outstanding lens with great image throughput but $1600 may be more than I would spend for a DA lens in that range (but it is a great lens). If that DA 50-135 interests you you might want to consider saving a touch more and buying the DA* 60-250. I had debated buying that lens because I already owned perfect copies of the Sigma EX DG IF APO 100-300 f4 and the EX DG APO IF APO 70-200 2.8. (both iterations are superb lenses). However, I did pick up the DA* 60-250 because I was traveling out west and wanted a lighter more compact tele which the Pentax is. Superb lens!!! The range encompasses almost all of the DA* 50-135 and if the extra weight of the larger lens doesn't bother you too much, swing for the fences and go for the DA*60-250.
As a long time Pentax user, I am dismayed by this pricing strategy. Longitudinally, I am not convinced in it's viability and market pressures will probably put huge dents in it over time. My big concern is the tight lipped nature of all the Pentax OVERSEER's. There is absolutely no hint of direction from (recently Hoya) and now Ricoh of what direction the company plans to go with the

Sunnyf16 [Delete] Apr 27th, 2012 3:54AM

Well, what can I say. I'm lightly invested in Pentax lenses. With this kind of price increase, it is pushing me to consider other brands.

JFN [Delete] Apr 26th, 2012 3:08PM

Could it be that they are building up the margins to be able to get more retailers to sell Pentax? Today the only thing many retailers care about, is the margin on the product they sell. Possibly Pentax have had too low margins before, and then there's probably not a lot to give on the current prices, so in order to grow the sales force, they need to adapt the prices to be able to work retail...

Time will tell...

writeb [Delete] Apr 26th, 2012 1:58PM

I'm not sweating it. I guess I'm part of the problem since the majority of my lenses are bought second hand and not retail anyway. The upside is that I can practically make an overall profit off of my "investment" in quality glass over the past 10 years.

Pentax, I want to give you my money, but moves like this kind of hurt. Hopefully it plays out positively in the long game. Time will tell.

BigDave [Delete] Apr 20th, 2012 9:20PM

the basic info was good, but as I have not memorized the minimum f stops of each lens it would be great to have this information in the ch

victorshoup [Delete] Apr 18th, 2012 10:57AM

Wow...was thinking about buying a da* 50-135. That thought has now completely vanished.

Yan [Delete] Apr 13th, 2012 10:30PM

Got lucky i just ordered the k-5 for 950$! hehe

zosxavius [Delete] Apr 11th, 2012 1:31PM

@adam or anyone: Is there any truth to the rumor that tamron has abandoned the pentax ship? It seems like they aren't making any new lenses for k-mount anymore.

BB_Zone28 [Delete] Apr 11th, 2012 9:50AM

Wow, some DA* prices have nearly doubled!?! That comes off to me as incredible arrogance and/or price gouging.
Oh well, imagination can ask any price it wants, but corresponding sales numbers are "slap in the face" reality.

Silverstierna [Delete] Apr 11th, 2012 9:18AM

So why haven't the FA-Limiteds gone up in price??? they are priced $1299 (31mm), $1049 (77mm), $749 (43mm), on the Pentax MSRP list... All other MSRP are now in line with this list, All except the FA-ltd's....hmmm???

Tord [Delete] Apr 11th, 2012 6:16AM

Happily we, the wife and I, have, more or less, the lenses we want, but this move will not give Pentax USA any more income from us, that's for sure. Definitely not a cent!

Aye, abandon ship, while it still is afloat! And the number of 3rd party left is dwindling fast (Mr Tamron & Co have left already)!

Happily, many Nikon & Leica lenses can be converted for Pentax use! Leitax, here we come!

Eulogy [Delete] Apr 11th, 2012 2:44AM

Ah hell, let's support our local camera shops(If you have one) that carry Pentax, that's who this UPP helps anyways. BH and Adorama will still be there for rare items, as well as accessories.

Tanzer [Delete] Apr 10th, 2012 11:45PM

I have the same suspicion. Maybe I just find myself scrambling for a plausible explanation.

If the DA Ltds are supposed to be as good as anything your money can buy from the other manufacturers as far as IQ, and yet the DA* models are really supposed to be the best of the Pentax line-up, then I guess it stands to reason that the DA*'s should be priced higher. But the IQ doesn't seem to be all that great with some of the DA*'s.

So is it me, or do other newbies feel like the lens lineup has an identity crisis? The Ltds have awesome optical characteristics but are not particularly fast, lending them to outdoor and travel use, but ironically none of those are weather sealed. And the DA*55 is intended to be a portrait lens, and actually is weather sealed?

I read that the corporate direction is to do only those things that are different from the big 2 or 3, and I can accept this, because you don't have much of a chance to compete head to head when you only have 5% market share (or whatever the number is). Another way to read this is that Pentax is a boutique brand. Fine, I knew that going in. I should explain that while I have been a photography buff for many years, I have been a pentaxian for only 2 weeks, and so I don't have a 30-year old collection of M- and A-lenses, nor do I want to spend a lot of time growing a used lens collection. So Pentax should be frothing at the mouth to take my cash. Problem is, amongst the current production models, I don't get a clear message from Pentax Marketing what lenses they think I should buy. I don't think the other brands have this problem.

Anyhow, if they get more affordable models to fill the gap like the DA35 and DA50, I can't say that will save Pentax, but that would be one plausible strategy (or at least an explanation), IMHO.

Nacho_tyr [Delete] Apr 10th, 2012 8:54AM

maybe all a new segment of cheep lens is incoming (ej da 50 1.8)

dominikkolendo [Delete] Apr 9th, 2012 7:13PM

not to call out any international pentax fans, but saying that this is fair becasue the "rest of the world" pays this is besides the point. it's not about what one country (united states) is paying compared to another, it's about what is available for the money IN that same region. and compared to canikon or tamron/sigma, these prices are getting to the point of absurdity, like the 16-50 many have mentioned. it's all relative is what i'm trying to say.

Steve Beswick [Delete] Apr 9th, 2012 9:45AM

Way to go Pentax USA! Good job sending your users running to the competition!

R.I.P. Pentax USA

rtpguy [Delete] Apr 7th, 2012 11:16AM

The DA* 60-250 has nearly doubled in effective price, which for me, would turn it into an already expensive purchase but one I had planned on this year, to -> it looks like the Tamron or Sigma 70-200/2.8 will be where my money goes.

If these prices don't settle, I can see a lot of people no longer buying Pentax lenses as their first choice, and I will certainly be among them.

pentaxinhouston [Delete] Apr 7th, 2012 8:54AM

I'm relatively new to Pentax (recovering Nikon user) and invested in a KR body and 17-70 F4 DA lens. I've also purchased several 3rd party and used Pentax glass making certain that these lenses had an aperture ring. The 17-70 is the only DA I own so fare and I tend to shoot manual rather than auto. I choose Pentax due to its reputation, value, and reverse compatibility with legacy glass.

I was looking at migrating to an advanced body (K5 or the next gen cousin) in the next year however I'm beginning to have doubts on this plan considering the recent price increase and the limited selection of lenses from 3rd party vendors. Since it looks like I can adapt most of my K-Mount lenses to EOS bodies I may now have a new migration plan moving to canon.

If we want Pentax to change the loudest voice we can speak with is our wallets.

zosxavius [Delete] Apr 6th, 2012 6:01PM

Also ned bunnell is going to make a statement on his blog Monday about somethings. He claims to have read a lot of the messages and letters people sent in. I sent him a long letter the other day. From what I can tell he seems passionate about pentax so maybe we will hear some good news....

zosxavius [Delete] Apr 6th, 2012 11:57AM

I smell full frame. I think we will know withing the next 6 months what is going to happen for pentax's long term future. Its very interesting that the fa line stayed unchanged. I think when sales in the US drastically drop, pentax will do something to level the playing field. Apparently a lot of foreigners were buying here too, so its going to hurt overall sales I think. I don't think its unreasonable for pentax to support a full frame line as a lot of their existing glass is either full frame already or will work on full frame with some rebadging. I believe everything over a certain focal length works fine for the most part. The rumors that k-5 production have ended and the fact that the k-r is now discontinued with nothing new really announced (I don't think they are going to bet the farm on the k-01 or Q succeeding), it seems like they are preparing for some major announcements. Ricoh has some awfully deep pockets, and it seems very intent on competing with canon in every market possible, so I have a lot of faith that they will fully invest in pentax and spend whatever is necessary to turn the ship around, or at least try to. The fact that their imaging division is now fully run by pentax is a really good sign. It would be suicide to increase prices like this in a really poorly performing market without something really big lined up. I'm just going to hope and see what the next year brings about. Personally as long as they keep pumping out great DSLR bodies (APS or FF) that work with the lovely pentax glass I will be happy. I'm more than ok using 30+ year old primes. I get the cult of old lenses. Pentax makes working with them a real joy. I just hope that they do what they need to do to keep professionals with real needs around like improving focus and flash and working on their lens lineup. Its going to be an interesting ride for sure.

Silverstierna [Delete] Apr 6th, 2012 11:13AM

@oxidized, I understand your points, what pentax is doing might be a longterm solution to thier problems but whoever they put in charge of the short term transition should be fired.
There is nothing wrong with small businesses making money but if your overhead/ costs are $800 / lens you will fail very quickly. The reason why BH etc, has become successfull is partly because pentax users do not see the value in paying $800 to go to a fancy store with lots of people working to "help" you. I would gladly have bought my lenses etc, in a small local store if they didn't try to rob me in the process. The other issue is that if you demand a pricetag of $1500 it also has to perform at that level. The reason why the price was driven down was the demand from Pentax users. Pentax users felt that the lens was only worth $799-$899. At this price point sales started to happen for the retailers.
Now if you dictate that everyone has to sell a product for a certain price this can lead down a very tricky road. In the previous "open" market pentax users told retailers how much they where willing to pay for a lens, and then purchased the lens. In this new pricing structure pentax is dictating how much we should pay. You can price a product any amount you want but if the consumer does not see the value in it you are not looking so good. On paper and in theory you can make $5000 per lens sold, in reality you would never make a dime.
I am sure there is a strategy in place but penalising the people who support you is not the right way to go. If there was better communication from Pentax regarding thier long term plan I think we would be ok with the changes. I think what I am looking for is some hope for the future, something to be excited about not disheartened.
I agree with Tonto the next 6-12 months should be very interesting,

Tonto [Delete] Apr 6th, 2012 12:51AM

At first notice of this news I was shocked especially the 50-135 which I would use in the future should I start pro work.
However upon thinking further I realised that I order my lenses 90% from B and H due to the huge price discrepancy in comparison to the Australian market.
I feel these prices will settle abit and hopefully it means online retails are more even with brick and mortar stores (I don't really see how this would work without fixing the price lenses sell at). So in the long term I see these tactics as beneficial.
However in the short term it negates what makes Pentax attractive as the high value system for photographers looking for best bang per buck. A dangerous ploy which I believe can only be played with fat retail margins and similar stock on loan strategies that Canikon employ (perhaps Pentax/Ricoh taking a greater cut with slower moving high end lenses to help cover these costs).
However if this is the case what is exciting is Pentax must perform toe to toe with competitor product and with the release of new camera bodies over the next 6-12 months makes for interesting times indeed :)

oxidized [Delete] Apr 5th, 2012 6:19PM

Silverstierna, its not that simple. $800 may be the profits for Adorama if they make a sale of the 16-50 at the retail price, however for a small business with greater inventory/locatino etc costs they are going to be much lower. Thats why they cannot be competitive against the online retailer and have no incentive to hold the products in stock. Price controls is a good approach for regulating the market for your dealers when you are not vertically regulated, and it is done all the time in all sorts of markets. The problem with this decision is that it is not rational when it comes to the price levels. Asking for $1500 for 16-50 da* is absurd given the alternatives users may have. Now if they lower the price to say something like $1000, all dealers across the board may make profits (some more than others) but they will all carry it. This is not a terrible idea to improve your market share, however most of these lens were sold below MRSP by B&H and Adorama to begin with. They could just enforce the old MRSP. Instead they raised it for the lens, for which MRSP was not already unreasonably high...

Silverstierna [Delete] Apr 5th, 2012 11:12AM

To everyone that says that it makes sense that retailers can't cut in to their profits: do you think it is ok to make over $800 in profit on one lens??? you must be kidding !!!

To everyone that says that US now will have to live with pricing the rest of the world has had for quite sometime... Prices fluctuate around the world for many reasons, shipping cost, import/export costs, inflation, supply/demand, taxes, duties, excise, etc.
I hope you guys make no comments and go out and buy your lenses if they increase from Euro 1299 to Euro 1999. You might want to put yourselfs in the US customers place and think for a couple of seconds.
Saving money for 2 years to purchase a lens only to find out you now need to save for another 2 years is a little hard to swollow....
Instead of pentax making money of me this year they will have to sit back and wait 1-2 years.

Macroguy [Delete] Apr 5th, 2012 8:16AM

Some of the new prices are right out to lunch. $1500 for the 16-50? I would not have paid it's previous price for the "plastic manual focus wonder". What are these people thinking? Talk about shooting yourself in the foot.

alexfoto [Delete] Apr 5th, 2012 6:53AM

I fear that after the Usa even on the rest of the world could think to up the price ...
I hope this don't happen but ...

gut1kor [Delete] Apr 5th, 2012 2:06AM

"Value for Money" was the driving factor for Pentax users till now. Now this is no more valid. Having very less market share and R & D capital than the competition, Pentax may not be able to impress new comers into the system with price hike. Why would anybody buy an almost "unknown" brand in the world dominated by Canon and Nikon when there is no inherent "value"? Very discouraging...

Mr. B [Delete] Apr 4th, 2012 11:54PM

So, now you Americans have European prices. No more privilege.

ofer4 [Delete] Apr 4th, 2012 9:18PM

@pentaxcat... I tried. Comments are not being allowed.

Uluru [Delete] Apr 4th, 2012 6:46PM

We had these "new" prices in Australia years ago!
Is there some news in this, apart that Pentax wants to protect itself from losing money in the (traditionally privileged) US market?
Kudos to Pentax — finally world's seen some clear-cut justice for all. Honestly — US Pentax users who complain about loss of their privileged status (compared to other Pentax users world-wide) should be ashamed.

Tanzer [Delete] Apr 4th, 2012 3:18PM

I was also frustrated at my inability to handle any Pentax gear at a retailer. I went to a reputable local camera shop and would have paid a little more for local support but like everyone else he stopped carrying the brand. Yes, B&H and Adorama showrooms are just one state away from me, but that doesn't realisticaly help, as I would have had to set aside a day, realistically, for a shopping excursion. Eventually bought sight unseen and fortuantely I have been happy with the quality. But that was a leap of faith that most potential newbies just won't take when they can go to their Walmart or Target and try Canikons, the only SLR brands that exist as far as most people are concerned. I hope that P-R really does plan to expand their retail presence, which will be a challenge in of itself.

One of my friends keeps asking me, "So, um, why was it you bought a Pentax again, that's not like a real normal mainstream brand, right? I mean, they don't really actually make cameras anymore, right?" while I am holding my K-5 right in front of him.

Anyhow I didn't buy into Pentax because it was the cheapest, I bought in because it was the best, and was still within budget. And I can accept that trying to compete on price against the Canikons, when there is so little market share left at the low end, is not a good business model, and does nothing to raise the brand cache to where we all believe it deserves to be.

James_R_Strickland [Delete] Apr 4th, 2012 1:40PM

IMHO Pentax is doing this for one reason and one reason alone: they would like to be in camera stores. Right now, there are zero camera stores that carry Pentax in the Denver metro area. Zero. Despite the PentaxUSA HQ being here. By removing the ability of authorized retailers to undercut each other, I suspect the hope is that camera stores will start carrying Pentax again, secure in the knowledge that despite higher overhead (aka people who know what they're selling) they can sell at the same price everyone else does.

It works for Apple. You can buy a mac or an ipad or whatever from any store you want, but you'll pay the same price as you do in the Apple store, with its higher overhead and Apple geniuses. Hopefully it will work for Pentax. It's frustrating as hell to have to go to Colorado Springs (90some miles away) just to shop at a full service Pentax dealer.

rolis10 [Delete] Apr 4th, 2012 12:33PM

Any more bad news from Pentax and people are gonna go bye-bye.

george rubaloff [Delete] Apr 4th, 2012 11:56AM

My K5 is a true workhorse of a camera body. Out of necessity I stepped out of my ISO paranoia and started shooting at substantially higher settings 1200, 1600 on up to 3200 with very good results. This has been liberating and has opened many doors for serving my clients more effectively. My confidence level with the K5 is so high that, today, April 4, 2012, I purchased a new Pentax K5 body for backup. To serve my clients I cannot afford to be without the K5. I purchased my new Pentax K5 today from Amazon for $989 plus free shipping (not grey market). Today's purchase does not change my interest in pursuing a full-frame camera when Pentax eventually puts it on the market.

Tanzer [Delete] Apr 4th, 2012 11:54AM

So much as I hate the price increases as I posted earlier, I will have to say that I'm not opposed to some moderate increases based on the actual quality of the lenses. Especially if some of the lenses were such a bargain to begin with (DA* 16-50 need not apply here). I also hope that this will help cure me of my sickness of checking the retailer sites a couple times every day just to see if the prices dropped ten bucks here or there :) . Finally, if this really does help get Pentax gear back into brick and mortar stores, that is much healthier for the whole system, although I doubt whether this is even one of P-R's goals.

Anyhow, thanks PF for the heads-up, and for collecting and posting the reference list above. Amongst our groaning, we probably didn't recognize that enough.

mrNewt [Delete] Apr 4th, 2012 10:33AM

I don't see myself switching from Pentax yet ... (way too much invested in lenses) ... but in the future (2-3 years) if Pentax keeps on this route, I might start re-considering ...

I'm also afraid that this jump in prices might "convince" Sigma, Tamron to do the same ... less, but still higher

zosxavius [Delete] Apr 4th, 2012 10:14AM

Adam: doesn't pentax usa have a pr person??? This is a bad deal and I think should be illegal because it is essentially price fixing.

civiletti [Delete] Apr 4th, 2012 10:01AM

Tamron, Sigma, Samyang, and Zeiss [old stock] are all looking a lot better today. So is the Nikon D800.

Gray [Delete] Apr 4th, 2012 9:42AM

[[NB: You can't justify bonkers US pricing by comparing it to even more bonkers European pricing!]]

ginsbu [Delete] Apr 4th, 2012 9:32AM

NB: You can't justify bonkers US pricing by comparing it to even more bonkers European pricing!

Louie C. [Delete] Apr 4th, 2012 9:19AM

When considering Pentax there wasn't an intention to purchase Pentax lenses as the thought to get a Pentax system revolved around Sigma/Tamron offerings anyway. Not affected by this price increase.

L33tGreg [Delete] Apr 4th, 2012 6:29AM

My understanding is this doesn't effect a dime that Pentax gets. It just prevents companies like B&H from cutting into their profits to sell lenses for less. I don't see any advantage to Pentax.

ogl [Delete] Apr 4th, 2012 6:05AM

Take a breath! The Americans received EUROPEAN prices. This is not the end of this planet. We have such prices for years. Some lenses are still cheaper in States.

ogl [Delete] Apr 4th, 2012 5:59AM

I don't care at all. The prices in USA just became the same as in Europe and Russia now.

Ludwigvonkast [Delete] Apr 4th, 2012 2:53AM

So sorry to see this move that equals to drive nails in their own coffin. The Pentax lenses prices were the only advantage to catch the attention of new users. I have always had a great respect for the SMC and Takumars, which is not the case for several of the recent (Tokina made) Pentax lenses. Am I wrong or they are in the same "category" as the Sigma and Tamron? I purchased my last lens three days before the price increase, the Macro 100 f/2,8 to replace the "older version" that I still own and even though I have not made a thorough comparison yet, at first glance, I believe I have made a mistake. The only advantage is the weather resistance, but I still don't have the habit of talking pictures under monsoon or hurricane downpours! I am so sorry by this move at times where the economy worldwide is affected. Yes, I believe it is a suicide. For my part, I have cancelled my plans to buy even a single Pentax screw for the rest of the year.

Mourners [Delete] Apr 4th, 2012 2:21AM


NZ_Ross [Delete] Apr 4th, 2012 1:46AM

Dear Americans, as we have suffered high Pentax lens prices in NZ forever, you have our sympathy with the current situation.

For those of you who are so disgusted with Pentax that you are going to dump your systems and change to something else, could you please do so on the PF Marketplace and allow international shipping, so we can purchase your gear from you for much cheaper than we can get it here.

If you now think Pentax is a load of old rubbish, please price you gear particularly low to show you feelings - it will make it easier for us to purchase.

Seriously now, I brought into the Pentax system a month ago after serious and detailed research of the DSLR and Mirrorless Camera markets. Pentax K is a very good system with a number of outstanding strengths.

No camera system is perfect, and they all have their various strengths and weaknesses. You will find this with any brand or system you buy into. If you are going to change please do so with you eyes open.

I am very happy with my K-5 and Pentax lenses, and I am happy to continue purchasing additional lenses as I want/need them

7samurai [Delete] Apr 4th, 2012 12:31AM

I think I may have just become and 2 system shooter.

Cody Conrad [Delete] Apr 4th, 2012 12:09AM

Pentax is going to Drop a full frame sooner then we thought. The price increase is just message to not invest in a crop system. Something good is about to happen I think.

tmsunil [Delete] Apr 4th, 2012 12:05AM

I try to convince myself that it's because of the lack of production due to something been gone wrong in their plant in either Vietnam or in Japan like it happened in case of the external hard-drives recently. If not, they are nailing their own coffin blindly hiking the price not widening their reach. It is good for Tamron and Sigma, but the real beneficiaries will be Canon and Nikon. Those who were thinking to leave Pentax would be very happy that they can sell their lenses at higher price, probably at prices higher than what they bought at. For us outside USA, importing lenses from USA was somewhat a relief. Now there does not seem to be reason to continue with Pentax.

goldenarrow [Delete] Apr 3rd, 2012 10:58PM

The discount strategy works quite well for Sigma and Tamron for decades now. They will be the beneficiaries at the margin. They purposely allow retailers to discount to allow for a natural market to develop and dominate market share. Professionals who can charge clients for their gear will now only use Nikon and Canon. No need for them to even think about Pentax. Amateurs without deep pockets will make do with used and stop buying new. Everyone else will use mirrorless cameras from Sony, Olympus, Fuji, etc. Photography is becoming one big hassle, and the regular consumer is not stupid.

meeverett [Delete] Apr 3rd, 2012 10:51PM

Yes, introducing the new Pentax K-$: a re-badged K-R with 90% more cost! Honestly, I don't know where I stand, but I know that this isn't going to magically fill the shelves at my local store with Pentax gear. I have a hard time believing price was that much of a factor in that realm.

ginsbu [Delete] Apr 3rd, 2012 10:28PM

I was really torn trying to decide between m4/3 and Pentax. I'm not anymore.

Adam [Delete] Apr 3rd, 2012 10:24PM

@ofer4- comments like your are making me want to implement a "likes" system for the homepage ;) Gave me a chuckle.

ofer4 [Delete] Apr 3rd, 2012 10:18PM

Well, the speculation about the K-r's replacement is now clear. The new model is the K-$.

Sol Invictus [Delete] Apr 3rd, 2012 10:11PM

I guess I'm one of the only ones who sees the logic behind this decision. This so called value proposition behind Pentax hasn't really worked out for them, has it? Pentax is still a tiny marginal player in the US struggling to stay afloat. The number #1 impediment to growth is market access and this is where Pentax has always suffered. With these new prices, brick & mortar shops will finally be able to compete with the B&Hs of the world. I foresee an aggressive push by Ricoh to get its new cameras (K-01, the replacements for the K-r and K-5, and possibly a full-frame) into actual stores.

Now are some of these lenses overpriced? Absolutely. I think you would be crazy to buy the 16-50mm. But the MSRP will probably adjust and we will get some instant rebates to help move units.

Alizarine [Delete] Apr 3rd, 2012 10:11PM

I sure hope something real good follows this thing...

allzero [Delete] Apr 3rd, 2012 8:51PM

That is INSANE. It drive me to grab 3rd party lens, TAMRON or SIGMA.
Dislike this RICOH decision.

Smeggypants [Delete] Apr 3rd, 2012 8:44PM

Adolf Riley won't admit it, but Sigma lenses are just as good! :)

robr7 [Delete] Apr 3rd, 2012 8:38PM

The more I think about it, the less and less this seems rational... Pentax loyalists will slow their purchasing or abandon it if they don't have much invested and new adopters will move towards mirror-less and micro 4/3 products, pros will stick with Canon / Nikon. There'll be even less reason for vendors to justify room to carry Pentax, forcing the brand deeper into a niche market.

robr7 [Delete] Apr 3rd, 2012 8:16PM

I just don't get how this makes any sense to anyone there. WTF Ricoh.

jackassp [Delete] Apr 3rd, 2012 8:12PM

Seriously, hands up everyone who thinks that jacking up prices (read: "price control") like this is going to lead to increased sales?

Ubuntu_user [Delete] Apr 3rd, 2012 8:08PM

@jackassp, Ricoh makes cameras too! ;)

jackassp [Delete] Apr 3rd, 2012 7:49PM

@LowVoltage, you are right, I must apologise to Ricoh, they make printers, and fax machines too.

kiwi_jono [Delete] Apr 3rd, 2012 7:31PM

Good points about higher prices outside of USA. In NZ, also, Pentax prices have been too high to consider (everyone I know imports from USA - even though it can be a hassle warranty etc) - which is probably what Pentax is trying to stop for the market outside of the USA.
The problem is, I don't think the pricing outside of the USA was realistic to start with. I know I will not be buying at those prices - 3rd party brands look a lot more attractive.

I'm still hoping that this is a mistake - or at least the pricing is still in the process of being adjusted.

Failing that we could consider a boycott until the situation improves or am I being naive to think that could work on an open market?

zosxavius [Delete] Apr 3rd, 2012 7:12PM

The da*16-50 costs as much as a canon L 28-70 f4. Heck the more I'm looking at it, canon glass is a downright bargain compared to pentax glass. $1600 for something that should be at best $6-700? Insane!

rolis10 [Delete] Apr 3rd, 2012 6:47PM

Oh heck, I'll just get the Sigma 17-50mm f2.8 throughout. I'm gonna be proactive and do what Pentax wants me to do.

Alizarine [Delete] Apr 3rd, 2012 6:41PM

While I agree to tohax- the price jack just made US prices equal or close to those here in the Philippines, I still fear that this will only make local sellers JACK UP THEIR PRICES TOO. Now that... is an even sadder thing.

tohax [Delete] Apr 3rd, 2012 6:33PM

I'm not surprised by the price mentioned here. those are about the same amount we have to pay here in Indonesia. for example DA 12-24 is around $950 here, DA* 55 is $900, and DA 18-135 is $600. We used to think that the price in US is far cheaper.

Alizarine [Delete] Apr 3rd, 2012 6:24PM

why oh why Ricoh

noVICE [Delete] Apr 3rd, 2012 6:18PM

As it has been said before, looks like everyone now has the joy of Australian prices!

...wait does that mean for the extra $750 I am guaranteed that my SDM won't fail on my DA* 50-135??? Should have bought two earlier...

LowVoltage [Delete] Apr 3rd, 2012 6:14PM

@jackassp If you think Ricoh is only a "photocopier company" then you have a lot more to learn about Ricoh.

Adam [Delete] Apr 3rd, 2012 6:07PM

I am myself a little bit surprised by this news, and nobody really knows why this policy was adapted. Should PF learn anything from Pentax that could shed some light on the situation, I'll post it!

lguckert79 [Delete] Apr 3rd, 2012 6:01PM

"This is what you get when you let a Photocopier company try to run a famous photography company. The Pentax brand will fade into oblivion."

i really hope not and this is a really weird move unless there is something we all dont know. All i know is ill keep shooting with my k10D and all my cheap 3rd party lenses screw getting the real deal from pentax or now you could say the real screw job bend over and grab your ankles that is what pentax just said to us all

Dr_who [Delete] Apr 3rd, 2012 5:51PM

Often the Canadian Dollar was on Par with US and yet the price for Lenses and camera in Canada were often a couple hundred or more. I would be more concerned with if the Canadian prices increase a lot or if they are same as US now.

jackassp [Delete] Apr 3rd, 2012 5:27PM

This is what you get when you let a Photocopier company try to run a famous photography company. The Pentax brand will fade into oblivion.

BendingPhotography [Delete] Apr 3rd, 2012 5:19PM

The thing is, these are the exact same lens prices you have to pay in Australia. Now that the American currency is around equivalent to the Australian dollar, Pentax may just be keeping prices consistent. My DA 40mm limited I only got a few months ago was already $500.

Mr_Canuck [Delete] Apr 3rd, 2012 4:58PM

Someone quite disconnected from the customer base made this decision and ordered it down the food chain to the marketing department. I mean, wow. That said, someone who noted the US has found parity with the rest of the world's Pentax pricing is worth noting. Currency values have also fluctuated against the US dollar. But I mean, wow. Good luck with second quarter SDM lens sales, guys. I also see a flood of lenses from Canadian retailers flowing southward, eh.

rolis10 [Delete] Apr 3rd, 2012 4:55PM

I hope Pentax/RICOH have a good reason for these pathetic price increases. If i were to raise my rates like this, my "Loyal" customers would be calling someone else for service. They would never tolerate that kind of nonsense. This is good news however, for those who want to buy used glass from folks jumping ship. See you on EBAY!

amber waters [Delete] Apr 3rd, 2012 4:39PM

I'm not sure if I should laugh or cry...either way, used lenses for this guy from here on out.

zany225 [Delete] Apr 3rd, 2012 3:58PM

NO new generation of SDM but lenses' price increases. What are they thinking! Do they wanna survive or be extinct from this world?

NON-growth of technology but price....

angelo9978 [Delete] Apr 3rd, 2012 3:52PM

Thanks pentaxforums for the heads up a couple weeks ago. I decided to go and buy the 60-250 and the 100mm wr macro, and by doing so, saved myself $950. There would have been no way I would have justified a purchase for the current prices. I hope Pentax doesn't miss out on new photogs who partially bought Pentax for the quality/price ratio.

chiane [Delete] Apr 3rd, 2012 3:52PM

Is there ever any good news to come from Pentax? I am about done with this. I put up with a stupid K-r that can't focus inside and no fix, a company that has no idea what tethering is, and now their stupid pricing strategy. I feel defeated staying with them.

Asp Explorer [Delete] Apr 3rd, 2012 3:31PM

60-250 f/4 : $2000
Crop sensor only.
$-fucking-2000 !

JenniferLeigh [Delete] Apr 3rd, 2012 3:21PM

I'm a little shocked, I expected a small price increase but some of these new prices are insane! So much for getting the DA* 16-50!

zosxavius [Delete] Apr 3rd, 2012 3:19PM

I meant the * glass...sorry about that.

I just looked the the prices at some of canons glass and it was eye opening. Pentax is certainly up there and even more expensive than canon in certain ways. Judging from the reactions here, this move could really hurt.

luftfluss [Delete] Apr 3rd, 2012 3:05PM

@zosxavius: the 16-45 is selling for $380, not $1600.

Also, while Pentax glass can be used on a Canon via adapter, if the lens doesn't have an aperture ring you can only shoot wide open.

zosxavius [Delete] Apr 3rd, 2012 2:53PM

I am at such a crossroads. I love my k-7 more than almost anything in the world but I gotta be honest with myself and realize that the honeymoon is over. When I first considered investing in pentax it was because lenses were cheap. Now even used primes command prices close to new ones on keh. Crazy. The market got small and expensive due to scarcity and demand for classic glass. I see craigslist listings all the time for k100s with just a kit 50 and usually some cheap ass worthless zoom. The people that have good glass already sold it. A 7d is really appealing. Even pentax glass can be used on canon, and hey now that the lenses cost about the same, I might as well just get a used 5dmk2 and start from scratch there. I really love pentax glass, and I do think it is worth a premium, but selling the 16-45 for 1600 or whatever is a stretch. It makes no sense. The 12-24 is half the price and better and more exotic optically imo. The kit lens is only a notch below the 16-45 and goes for like $200. Where are you pentax america? Why are you so perpetually silent while japan makes all the calls? It isn't reassuring at all. I love the ruggedness and beauty of your gear, but I think you just made the k-01 and even harder sell now and that's not good. So good luck with your new business plans. Keep this up and I will look elsewhere. I'm really hoping there is something up your sleeves......

luftfluss [Delete] Apr 3rd, 2012 2:50PM

@Tanzer: Due to the K-01's tepid reception, Pentax is actually abandoning the APS-C market altogether, and focusing on the Q, the upcoming Full Frame, and Medium Format. Pentax is trying to get top dollar for the remaining APS-C specific lenses - notice the FA's have not increased in price.

Darlene [Delete] Apr 3rd, 2012 2:34PM

Note to Pentax: The lenses I already own and the one body I own are all I am ever going to buy from you. Price your products at triple what they are worth, for all I care. Fortunately I didn't sell my Nikon DSLRs and lenses. Plus I have good quality compact cameras. I need you far less than you might need me. Please remember that. I never drank the Kool-Aid. I am sorry I ever bought into Pentax at all. Back to Nikon.

Tanzer [Delete] Apr 3rd, 2012 2:21PM

P-R has to be up to something. That can't have raised raised the DA* by 90%, and left the FA Ltds alone, without having some strategy behind it. OMG, did I just remind them that they forgot to raise the FA Ltds? No, they planned that. Do they really expect to sell any DA* 16-50 units in the next month, when their major retailers also pitch Sigma/Tamron alternatives, and are just as happy to push them? They can do the math there too. They're up to something, we just don't know what's up yet. I pray that I'm right here, otherwise I bought into a dead-end system.

kiwi_jono [Delete] Apr 3rd, 2012 2:21PM

I have a similar view point to Ubuntu_user but I am disappointed that the "cheap" 35 f2.4 and upcoming 50 have probably been pushed out of my budget range now.
As for European prices there are European reviews (like LensTip) are already saying that many of the Pentax lenses. value for money wise, are priced a high compared to Canikon comparable offerings - so I guess the same may happen in USA.

My last point is that one of the Pentax advantages often touted is that "SR is built in the body saving cost on each lens", however I don't think this is an advantage anymore.

zosxavius [Delete] Apr 3rd, 2012 2:17PM

Hopefully the severe drop in lens sales will push pentax into regaining sanity.....for someone like me just starting to build a kit this really hurts and now several lenses I wanted are now in the absurdity range. For the kind of money they want I could buy a nice kit of zeiss primes......

MikeR [Delete] Apr 3rd, 2012 2:03PM

Not to worry folks unless you are in need of a lens soon and really had your heart set on a genuine Pentax. The prices must come down, unless they are planning on going out of business. For at least one set of comparable lenses I’ve looked at recently, here are the facts. Pentax: Optically comparable, and weather resistant. Sigma: Optically comparable, faster focus, PROBABLY less breadowns, and NOW LESS THAN HALF THE PENTAX PRICE! Which one are most folks gonna buy. The prices will come back down. And someone mentioned possible future rebates. I hope they're instant rebates, cuz some of us can't afford to pay hundreds of dollars extra up front, and then wait months for a check in the mail.

winkalman [Delete] Apr 3rd, 2012 1:45PM

Years ago, when I bought in to Pentax, they were far and away providing the best value across their entire line of camera bodies and accessories. It's been hard watching their prices creep up year after year and I gasped when the K5 came out at $1599. This seems completely indefensible though. Very few people are going to pay a premium for Pentax over Canon or Nikon. Apple and Sony have the market share and brand recognition to charge more than their competitors, Pentax absolutely does not.

LFLee [Delete] Apr 3rd, 2012 1:43PM

Pentax, I have never want you to be like C and N.
If you don't want to make a FF, I'm OK.
If you don't want to advertise like C & N, I'm OK.
If I am the only one using Pentax when I travel around, I'm OK.
If I am only able to buy lenses online and not able to hold them personally before buying, I'm OK.
But if I am going to pay C & N price but still have to endure all those, I'm not OK!

Mourners [Delete] Apr 3rd, 2012 1:28PM

Good bye Pentax..

jboyde [Delete] Apr 3rd, 2012 1:03PM

So, just like as Hoya before it, the only thing that Pentax wants to be on the same level as Canikon is pricing. :-(

french_mike [Delete] Apr 3rd, 2012 1:02PM

i paid my 100 macro 360$ 4 years ago .... look at the new price ....

mrjamesabels [Delete] Apr 3rd, 2012 12:43PM

Maybe they are raising prices before they plan on releasing new bodies. Maybe a full frame is on the horizon.

pghwarrior23 [Delete] Apr 3rd, 2012 11:37AM

Glad I got my DA* 60-250 when I did! I thought the $1200 or so was a steep price tag but a jump of $700 in the price of the lens is absolutely NUTS to me! This is not a $2,000 lens IMO. But then again, not sure I could ever see myself paying for a $2,000 lens. Like so many others have said, this was a HUGE reason for me to stay with Pentax....I could have the kit and lenses that other brands only wished they could have at a fraction of the price. Guess there are no new lenses in my future for a very VERY long time unless I decide to buy a Sigma.

freddykrueger [Delete] Apr 3rd, 2012 11:07AM

I hope that this price increase won't affect prices in Europe. But it shouldn't, because... you know... well... in Europe the lenses cost already that much. So stop whining, you bloody Americans! ;)

slackercruster [Delete] Apr 3rd, 2012 10:51AM

I already got most of my lenses. Does not affect me much. Would like the Sigma 100-300 APO, Zeiss 21mm, maybe 2 more of the 17-70 Pentax, some other Voigts...125, 180. Other than that am set many times over.

Pentax leses were plenty high as it was before the % increase. I just bought a like new open box 15mm LTD yesterday for about $480 delivered. Amazon had some 15 LTD new for $509. Was going to order 2 of them and when I went back within half a day the price was $649...Fudge Dat!

s4int [Delete] Apr 3rd, 2012 10:44AM

Amazon seems to be clearing out their existing stock at the lower "old" prices. This may not be news since it looks like supplies are running low LOL.

DonThomaso [Delete] Apr 3rd, 2012 10:20AM

The new US-prices is pretty much what street prices in Sweden / Europe has been for the last couple of years, some are still cheaper by some margin... Which is why 95% of my Pentax-glass is bought second hand. Probably second hand prices will increase now as well.. in the long term everyone can't by second hand ofcourse...

Blue [Delete] Apr 3rd, 2012 10:14AM

"Whining and moaning by the cheap man's Nikon brigade. Take up knitting if you can't afford the price, girls."

Baldy, it isn't about affording it. It is about considering the price range that you are in. If a Jeep Liberty or Patriot gets into the Porshce Cayenne range . . . "BAM!"

baldeagle21b [Delete] Apr 3rd, 2012 10:05AM

Whining and moaning by the cheap man's Nikon brigade. Take up knitting if you can't afford the price, girls.

Ubuntu_user [Delete] Apr 3rd, 2012 10:00AM

Yes, I have to admit that this hurts those of us who have been with Pentax... However, I pretty much stopped buying new lenses quite a while ago (just like I don't buy new cars either).

In reality though, a lot of us have been saying that we'd like to see Pentax get more "Pro" (in many different ways) and this is one move toward that. Because a company that wants to compete against the "big boys" can't just stay the "bargain basement" kid, it takes some real aggressive action. Up until this point, Pentax hasn't had a strong enough backing to stand up against the competition. However, Ricoh is aggressive. They are larger than Canon in the printer/copier sales realm. Ricoh isn't going to do something that will be destructive in the long run. No way, they are going to strategically make moves that put them in direct competition against the "big boys."

And yes, I think this may help us start seeing Pentax in more B&M stores. Which is a good thing.

mervis [Delete] Apr 3rd, 2012 9:39AM

Hmmm. Glad I bought my primes in March rather than April.

maxfield_photo [Delete] Apr 3rd, 2012 9:26AM

While this latest move stings in the short term, I think in the long run it will be beneficial for all of us. It means that brick and mortar shops can now compete with online drop-ship companies. Hopefully in the not-too-distant future we will be able to walk into a camera shop and try out Pentax lenses and cameras. More importantly newcomers to the brand will be able to "just hold a Pentax".

aurele [Delete] Apr 3rd, 2012 9:05AM

i hope they will announce some decrease in the MSRP of every lenses, or lot of us will leave the boat, or spend the money @Sigma and Tamron.

Pentax, if you listen, do your next move QUICK !

rolis10 [Delete] Apr 3rd, 2012 9:05AM

They don't replace current camera models but then almost double the price of glass? Weird move. I'm taking a break from buying gear for now. Very, very bad move. Very bad!! That April fools joke did not upset me. This did. I was ready to buy the DA* 16-50mm But not now. @gabesgang, I feel exactly the same way you do. Baaaaaad move.

chongmic [Delete] Apr 3rd, 2012 9:05AM

Well, moving to Canikon will give us access to new Tokina lenses, some of them are Pentax clones with comparable quality, and the Tokina owns ATX series are quite outstanding them selves. Canikon bodies offer better AF and noise controls, as with some of the reviews had pointed out. Go figure. Pentax either need a better marketing director or CEO, or may be then plan to offer cheaper lenses under the Ricoh badge? TIme will tell.

goldenarrow [Delete] Apr 3rd, 2012 9:03AM

If I am going to pay Nikon prices for lenses, then I might as well buy Nikon bodies and accessories (more choice and more support from hardware and software vendors). Too bad for Pentax, sales are going to dive unless they can ignite global interest in their future product line....

GlennG [Delete] Apr 3rd, 2012 8:58AM

Wow. Like many others here I have enjoyed my Pentax for both great performance and VALUE - the glass perhaps even more than the bodies. And I do have an upward migration strategy. Or at least I did. Might be different than it was.

v5planet [Delete] Apr 3rd, 2012 8:56AM

This is nothing short of brutal. Several of these lenses used to be on my "some day" list. Now they've all been priced way out of the range I can justify for a marginal brand, especially the DA*s. Boys and girls, CaNikon are indeed being viewed in a new light by me today.

AndrewShirley [Delete] Apr 3rd, 2012 8:46AM

I WAS going to get a 50-135 with my tax money, looks like Sigma 50-150 gets the nod. Sorry Pentax, as much as I love your glass, its just not worth those prices.

blacklion [Delete] Apr 3rd, 2012 8:44AM

It looks too much. $1499.95 for 16-50?! For APS-C?! It is crazy. Tamron/Sigma have comparable lenses under $700. Yes, I understand, DA*, blah-blah-blah, but it has faulty SDM motor, on other hand.
This price increase renders digital Pentax K system useless, IMHO :(

Bonobo [Delete] Apr 3rd, 2012 8:25AM


Buschmaster [Delete] Apr 3rd, 2012 8:09AM

I loved my Pentax bodies and my Pentax glass but if prices keep climbing I'll just get Sigma and Tamron glass.

It's sad, really. Pentax was such a different company than they are now when I joined in the family.

godavari [Delete] Apr 3rd, 2012 8:09AM

It is interesting that the prices went up exponentially. Does new Pentax management think that a K-mount lens can be used on both K-5 and K-01 and hence offers better value for the money spent on the lens? Not sure how Nikon and Canon lens prices compare against Pentax but it does not look competitive enough to consider Pentax lenses anymore. Glad that I bought couple of DA* lenses before the price hike.

jake14mw [Delete] Apr 3rd, 2012 8:07AM

What this says to me is that Pentax is saying, "We are no longer interested in selling our DA* zooms. If you are willing to pay crazy prices for them, we will take your money, but we are willing to concede lens sales to Sigma and Tamron. Years ago, that DA* 50-135 used to be one of the most talked about and coveted lenses. Lately, it hardly is mentioned. It's way too dated of a lens to sell at $1600. AF speed is glacial. I didn't cross check to the roadmap, but is it possible they are just preparing us for really high prices for new lenses coming?

gabesgang [Delete] Apr 3rd, 2012 7:26AM

Are these people crazy? They're fighting for market-share with much bigger, much better marketed companies in Nikon and Canon, and now they pull this? Just doesn't make any sense given the situation they're in. Sort of exploiting those of us who are supporters of them. Great glass at an affordable price was alwasys something appealing about Pentax. Now, what's the point. I can jump to Canon or Nikon and get more variety and easier avaiablity of glass at the same price as Pentax. Very poor marketing move. C'mon Ned, you shouldn't bite the hand that feeds you.

mrNewt [Delete] Apr 3rd, 2012 7:24AM

Pentax ... why you do this stuff!? ;(
No FF, big prices on lenses ... what's your plan buddy!?

luftfluss [Delete] Apr 3rd, 2012 7:22AM

@Tanzer: well, if you bought the K-5 at $999, then you saved $100, since the new K-5 price is $1099. So yeah, it really does look like Pentax deliberately suckered folks in.

As for me, I'm probably going to wait a few months to see what happens, and if things remain the same as they are today, I'll be selling my Pentax gear and moving to Nikon.

Tanzer [Delete] Apr 3rd, 2012 7:01AM

Kinda makes sense, to offer special low pricing on the K-5 to get me to buy in to the system, I probably saved around $250. Now they have me over a barrel and can charge me whatever they want for lenses. I was thinking about the DA* 16-50 despite the so-so reviews just because of the weatherproofing, but for $1500, the Sigma is suddenly the obvious choice. I'm a little embarrassed to boast to my wife and co-workers what a great alternative Pentax is. Not saying I regret buying into it, but when you add up the cost of all the glass, I can't make as strong an argument any more. Yeah, it is nice for existing users that Pentax has maintained the K-mount over the years, but that doesn't do much for someone new to the system, who prefers to buy new lenses. Now this probably won't help Pentax either.

chongmic [Delete] Apr 3rd, 2012 7:01AM

Final nail in the coffin for Pentax. So much for quality lens at affordable price. Yes, at one time, non US resident like me wishing I can buy Pentax products at US price in Malaysia. What calsan said is true, our dream has come true. In fact, certain lens had suddenly become cheaper in Malaysia. Good job Pentax, I'm seriously considering jumping ship now.

luftfluss [Delete] Apr 3rd, 2012 6:39AM

I'm gonna miss you guys!

ofer4 [Delete] Apr 3rd, 2012 6:22AM

Just priced me out of my first new prime. Way to go, Pentax.

jascar [Delete] Apr 3rd, 2012 5:15AM

Living in Japan, we are facing major price increases across the board due to the energy and supply problems caused by the tsunami last year. On top of that we are looking at a 5% increase in sales taxes to pay for the rebuilding effort. I believe that Pentax, Canon and Sony are reestablishing prices and market forces will determine where they go from there.

EricBrown [Delete] Apr 3rd, 2012 4:54AM

I'm glad I ordered the DA*300mm on Sunday from Abes of Maine. They still had it at 1,114. Both B&H and Adorama already had it bumped up to 1399. I'm sure once the sales numbers drop so will the prices.

mactansblue [Delete] Apr 3rd, 2012 4:35AM

3rd party lenses will get my $

benie [Delete] Apr 3rd, 2012 4:00AM

A crazy move by Pentax. I used to urge colleagues of mine to give Pentax serious consideration before they decide on a camera outfit (many of them were surprised to hear that Pentax has digital DLSRs...). The main argument I used to alleviate their concerns was to point out the attractive price/benefit of Pentax gear. That argument has been nullified with this absurd price increase. Any talk of future rebates is irrelevant to me since I don't live in N. America and therefore am excluded from any rebate program Pentax offers. I will use my substantial Pentax outfit for as long as it works and will in all probability then sell it and switch brands when the time comes. Suddenly Nikon and Canon appear in a completely different light. It's a real pity that this has come about.

Chaos_Realm [Delete] Apr 3rd, 2012 3:27AM

I can see that there are benefits of increasing prices. But the amount the DA * lenses increased is absurd! It may increase the perceived value of that range to those who come to Pentax in the future. but I think that they should have increased prices as they update/ replace or introduce a new lens as opposed to putting crazy prices on them after having reasonable ones. Increasing profitability might have longterm benefits but this approach is a slap in the face of loyal pentaxians. At least the FA ltd's didn't sky rocket, it's probably the saving grace in these circumstances. Let's hope that Pentax have something to give back.

aurele [Delete] Apr 3rd, 2012 2:57AM

jackassp : funny but sad ...

jackassp [Delete] Apr 3rd, 2012 2:55AM

Last person off the Pentax/Ricoh ship please turn the lights off.

Ameiji [Delete] Apr 3rd, 2012 2:42AM

Somehow I managed to grab a 40mm before this hell. DA* 50-135mm for $1599.95! Nothing to do on this planet anymore :|

aurele [Delete] Apr 3rd, 2012 2:34AM

in Europe, price haven't changed yet. I hope they do this because they will release new lenses that will be cheaper, or i won't be able to buy any Pentax lens anymore :(

i83N [Delete] Apr 3rd, 2012 1:38AM

curious why Sony and Pentax Richon did the same thing almost at the same time

vow20 [Delete] Apr 3rd, 2012 1:07AM

Yeah, brutal increase is the name for this. I've always loved Pentax, but I'm not sure Ricoh is doing it right. I mean, the limiteds are still worth the price, but I don't see how higher prices are going to atract all those non-pentaxians out there. IMHO what they need is smart, creative and cheap advertising, that's it. Hope it is a temporary thing; meanwhile, I'll go with third party lenses or second hand...

Ikarus [Delete] Apr 3rd, 2012 1:05AM

Yeah, well... good luck with that!

StepOne [Delete] Apr 3rd, 2012 12:38AM

It looks to me like Pentax was aligning the prices in the US with those on other markets. Or not. Compared to Romania (we have 24% VAT), 60-250 is 278$ more in the US. 16-50 goes 245$ more in the US. But...hold your horses...FA 43 is 540$ more in Romania, FA 31 642$ more, 18-135 315$ more, 12-24 507$ more. Few are the same given or take, like 200* or 300*. Some can be bought less expensive from within EU countries without added taxes. And K-5 body only is 1069$.

calsan [Delete] Apr 3rd, 2012 12:35AM

This is a case of being careful what you wish for. Non US residents wished they could buy lenses at the same price as US residents: well, now they can. Thanks to US prices going up to match the rest of the world...

callmeraymon [Delete] Apr 3rd, 2012 12:32AM

This makes me so sad. Here I was thinking that Pentax was going to make some real progress in market penetration. This is going to keep them out of it. Why go with Pentax when they are not as well known as Canon/Pentax and not any cheaper?

Eulogy [Delete] Apr 3rd, 2012 12:27AM

Holy hell...the prices dropped in town if that chart is accurate :P

UdonUdon [Delete] Apr 3rd, 2012 12:18AM

All of the FA lenses have suddenly become a lot more appealing.