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Are Pentax lens prices going up again?

11 lenses seeing a significant price increase · 05-01-2013 · By PF Staff in Pentax News
Are Pentax lens prices going up again?

It appears that Pentax's US suggested retail prices on a number of genuine Pentax lenses might be going up again; the table below, based on yesterday's prices at authorized retailers and the new prices, contains the specifics.  Please note that we've rounded all prices for the sake of readability.

Old Price
New Price
DA 14mm F2.8 $710 $950 $240
FA 31mm F1.8 Limited $990 $1300 $310
FA 35mm F2 $400 $600 $200
FA 43mm F1.9 Limited $585 $750 $165
D FA 50mm F2.8 Macro $450 $600* $150
FA 50mm F1.4 $360 $450 $90
FA 77mm F1.8 Limited $800 $1050 $250
DA 10-17mm F3.5-4.5 $530 $650** $120
DA 12-24mm F4 $730 $900 $170
DA 17-70mm F4 $490 $600 $110
DA 55-300mm F4-5.8 $370 $400 $30

*$150 instant rebate when bundled with a DSLR through 7/31
**$200 instant rebate when bundled with a DSLR through 7/31

These new prices are now reflected on the Adorama, Amazon, and Abe's of Maine web sites. B&H has not upped their prices as of the time of this posting, so act fast if you'd like to get some savings in before it's too late!  To the best of our knowledge, this is not a temporary price increase.

For consistently-sane prices on Pentax lenses, we invite you to visit our Photographer's Marketplace!

Despite other efforts, such as the recently-announced instant rebates and camera price reductions, with this move Pentax seems to be straying farther and farther away from being a value brand, at least from the perspective of current camera owners who are in need of lenses and not more camera bodies.  With these new prices in place, third-party alternatives to popular lenses by Sigma and Tamron will likely make it into the hands of even more of our members.

PF Staff's avatar
About the author: Various writers regularly contribute articles to the Pentax Forums homepage blog. More recent articles are published under each author's forum username. We hope you enjoy our guides and news coverage!

Tags: pentax, lens, prices, increase, usa

More Posts in Pentax News | More Posts by PF Staff

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bass3587 [Delete] May 14th, 2013 3:18PM

I know I will stay with Pentax for the foreseeable future. I just won't buy any new Pentax glass. I love my K5 and my F,DA,A,M lenses and what I have will hold me until it's time to upgrade bodies. I will then most likely switch to Nikon

pet [Delete] May 13th, 2013 8:33AM

OR this canon 50mm f/1.8 au $105.90

pet [Delete] May 13th, 2013 8:31AM

Have a look at canons 50mm
New Canon EF 50mm f/1.4 USM Lens+Gift+5YrWty f1.4 $373.89

pet [Delete] May 13th, 2013 8:26AM

you no what the market will not bear prices like this lots are jumping ships

pet [Delete] May 13th, 2013 8:23AM

Y r Pentax lens going up in price it is because you have RICOH running the show
Ricoh has always been over priced and now its pentax time to be over price
any one want buy my k5 jumping ship going with canon

Kameraten [Delete] May 13th, 2013 7:22AM

Pentax lens prices are known to go up and down for no apparent reason and even move in different directions between countries and stores. Right now those prices actually look close to what you expect to pay in Europe.
If there's a lens you want and you feel it's overpriced now, wait. I'm pretty sure prices will at some point move again. We have to be happy for whatever helps Pentax stay in business.

Aaron.M [Delete] May 12th, 2013 11:23PM

I've been thinking about this for more than a week now. I had been saving up to buy the 31mm and possibly the 43mm. Literally I put a few dollars away at a time. I'm not a professional photographer so it's not easy to justify dropping a grand on a lens. So, after a week of reflection: this price hike stings. For the the first time, and not out of spite, I'm genuinely thinking about switching over to a different brand.

derekmadge [Delete] May 10th, 2013 10:55AM

Didn't we see this about a year ago? And it didn't last as I recall. Prices will go to what the market will bear. If thys jump up now, they'll slip later when I and others go...."Hmmm, maybe I'll try a Tamron."

Kurt Euler [Delete] May 8th, 2013 10:19PM

The prices don't mention the 50mm f/2.8 Macro lens. It just jumped from $449 to $596 at Adorama and B&H. (As of this writing, Amazon has "1 left" at the $449 price.)

KLSMpls [Delete] May 8th, 2013 9:18AM

I was truly hoping Ricoh would help the brand expand it's presence but I am losing faith quickly and am also thinking of jumping ship. I truly love my Pentax K-5 and four Pentax lenses but personally I need to have faith in the company in order to keep my loyalty. The reason I chose Pentax after much research is the value for the money. If that goes away, so does my loyalty. At the end of the day I want a great camera regardless of who makes it....and as others have pointed out, the weather sealing is not as big a deal as some maintain unless you have a weather sealed lens....which are of course more expensive and thus further diminishing the cost/value ratio.

Bottom line is that when push comes to shove the only way Pentax can maintain share (the execs must have given up on expanding it) is to maintain their cost advantage. Truly the Ricoh execs have their head up their....

yygomez [Delete] May 7th, 2013 5:54PM

Tamron 18-270 $499 for mothers day, Pentax 18-270, $799 so sad.....

beales1986 [Delete] May 7th, 2013 12:10AM

What are they trying to achieve? One of the most attractive elements of pentax is the Quality price ratio! until now.......

phansu [Delete] May 6th, 2013 9:30PM

IDIOTS running the company. So frustrating. This only happens when bureaucrats run a company.

MrCynical [Delete] May 6th, 2013 2:48PM

Zosxavius, I don't know if weathersealing is as much of a selling point as Pentax-Ricoh seem to think it is: the good quality, reliable lenses in K-mount (i.e. the DA and FA Limiteds) aren't weathersealed, so you need a raincover of some sort anyway.

amrocha [Delete] May 5th, 2013 7:34PM

Is this how Pentax-Ricoh intend to keep their customers loyalty??? So sad... And I used to think that Nikon and Canon lenses were overpriced! I was saving for an FA 43 next month, but now I need more time for that. Or worst, if prices continue going up, maybe I will have to consider switching to Nikon or Canon (at least they offer technical support here in Brazil). So sad...

Into The Lens [Delete] May 5th, 2013 3:42PM

I think with the new lens prices, SDM now stands for Sudden Debt Madness.

wed7 [Delete] May 5th, 2013 7:03AM

I am thankful to 3rd party lens makers, my desire to buy more Pentax primes just got cured with this heavenward prices. Moreover, their SDM's (Sudden Death Motors) are pretty dodgy, would not recommend either.

MikeD [Delete] May 4th, 2013 5:29PM

I was planing to fill out my lens quiver with 100mm macro and 70-200 2/8 now I'm just going to start saving for a new Nikon set up.

laert [Delete] May 4th, 2013 6:49AM

i am very happy to change Pentax for Nikon - all price is sable and i will have good price if i need to sail my lens.

rgknief60 [Delete] May 4th, 2013 1:57AM

Well, Pentax has made up my mind as to which 12-24 will be a future purchase. The new K mount Sigma 12-24 (II) comes up in the Sigma cart for $849 plus $5 ground shipping. If they've made improvements, then it's really attractive, especially in light of the recent PF review. It currently shows to be "New item, not available yet" on B&H. Hope that is not an indication that the ability to add to cart on the Sigma site is an error.

MD Optofonik [Delete] May 3rd, 2013 10:59PM

The economy in the US is supposedly getting better and those at the top want to get their fair share of any increases in peoples' incomes, disposable or otherwise. Pretty simple really; what the market will bear during and after a recession are all part of staying wealthy and in business.

Unfortunately for them, they seem to have lost the plot as to why most people buy Pentax. Maybe they're starting to believe their own hype but at certain price point other brands will become more tempting for any number of reasons.

weave2d2 [Delete] May 3rd, 2013 2:26PM

Regarding the pricing comps between the US and particularly Europe, it's worth noting the EU retail prices include a built-in vat of 15-20+% (which isn't Pentax nor the dealer's money.) And if you buy a lens in a US shop (probably soon to include internet vendors) you will usually pay an additional 5-8% sales tax. So if you consider the US customer will pay more than the sticker price (whatever that actual street price is) and the EU customer is paying a pile of money to the gov't (not Pentax' fault) then I believe the complaint of "stop whining Americans, look how much Pentax is charging in Europe) is now off the table. Doing some really rough calculations if you pulled off 10% of the tax from an EU Pentax lens, and added the US sales tax to "our" prices, some would be cheaper in EU and others in the US. So Pentax now has nearly global price parity, congratulations, but at the cost of losing massive numbers of US customers and looking like clowns. I went from Nikon to Pentax last year, then jumped ship back to Nikon less than a year later, and feel like a huge fool for having dabbled in Pentax. And that was before Pentax started screwing up their pricing (the first round of hikes.) I'm enjoying my D600 and 28mm f/1.8 very much. You can now buy a refurb D600 for $1599- I would not wait around for a Pentax FF even if I had a dozen legacy lenses, even though Pentax is very good at a few things.

yygomez [Delete] May 3rd, 2013 8:01AM

Probably just "scare tactics" ?

mrNewt [Delete] May 3rd, 2013 7:01AM

The problem with selling your gear and jumping ships ... nobody is going to buy your gear at those prices so you are stuck with Pentax anyway :P :D lol ... smart thinking/marketing I would say :)

pet [Delete] May 3rd, 2013 2:24AM

Hi just had a good look at the price of pentax lenses lack of faith in Pentax as a company to good name penTAX lol jumping ship will be selling all my pentax gear
Because keep putting up the price of the lenses

pet [Delete] May 3rd, 2013 2:03AM

just like to say some pentax lens r very good , but some look like they were

made in a chinese toy factory and are very overpriced

Into The Lens [Delete] May 2nd, 2013 11:02PM

To Steve Beswick: Actually, Pentax is now pronounced "Been taxed".

New comers to Pentax must think those lenses are extreeemely good at those prices.

Is it only me or did B&H delete customers reviews for many of these lenses?

MrPetkus [Delete] May 2nd, 2013 8:02PM

They've recouped the development costs for these lenses ages ago and manufacturing has been moved out of Japan. There is no compelling reason for me to continue to invest in this brand when it's time for a replacement body. As a consumer, Nikon and Canon have the comprehensive line-up I want (FF, new lenses, better flash). Thanks for K5 in 2010, Pentax. I've seen nothing exciting since then.

Shanti [Delete] May 2nd, 2013 7:13PM

and next week B&H etc will have a sale,so we can get them at the *old* price ,seems like normal marketing to me, come on they can't go up over 60% in a year can they?

Adam [Delete] May 2nd, 2013 6:41PM

Looks like the high prices are now up on B&H as well. Yay!

goldenarrow [Delete] May 2nd, 2013 6:31PM

Gold at $1600 a troy ounce, FA 31mm at $1300. Must be "Abenomincs" at work! Just buy gold.....

Kobayashi.K [Delete] May 2nd, 2013 5:37PM

Other threads suggest that most of these lenses are raised in price to make them less attractive relative to the new series for the FF body. If you didn't anticipate that (like Bob from Aus) and myself (I bought an FA 42 and a DFA 50 Macro this year) you are convicted to buy these new lenses later.

Bob from Aus [Delete] May 2nd, 2013 4:21PM

My FA 31 and FA 77 arrived yesterday.

wax [Delete] May 2nd, 2013 3:58PM

We are all going to die!!! uuuaahHH!!!
Crying like babies is the worst side of the Pentax community. I invite every dissapointed shooters to jump ship and take your lamentation to other brands.

patrickw [Delete] May 2nd, 2013 3:26PM

Coincidentally, I jumped ship less than a week ago, ordering a D800 and a couple of highly regarded lenses. I wavered at one point, thought about buying a couple of FA Limiteds and hope for a Pentax FF body in the next year. In the end I had a lack of faith in Pentax as a company. While of course I didn't see this money grab coming, I'm sorry to say it doesn't surprise me, and it was the already-inflated prices of the DA* zooms that in part drove me away.

This announcement by Pentax makes me very comfortable with my decision. Maybe we need a club of former-Pentax shooters to keep the camaraderie alive, regardless of the gear we've moved onto.

thechumpen [Delete] May 2nd, 2013 3:14PM

Err, do the Ricoh board members have shares in Canon or Nikon?!?

Or maybe this is a ploy to clear stock by getting everyone rushing out buying lenses before price hike and will then be announced as a communication error by an intern.

Otherwise I can't make sense of it.

TropicalMonkey [Delete] May 2nd, 2013 3:10PM

One more comment: B&H Prices for a normal-prime lens-f/1.4: Nikon AF-Nikkor 50mm F1.4D = $289; Canon EF 50mm F1.4 USM $350; Pentax smc 50mm f.14 = $446.95. Read reviews of these three lenses at dpreview.

waterfall [Delete] May 2nd, 2013 2:10PM

OMG, I now just received a shipping confirmation from Adorama for the Pentax DA 55-300. Apparently, Ptx is still making them! Good news as far as I am concerned because this lens fills a big hole in my bag.
Maybe the camera gods read my comments below and blew gas up Pentax's _ _ _ _ _ _ _ .

waterfall [Delete] May 2nd, 2013 2:04PM

Anyone with experience with the Sigma 18-250 F3.5 for Pentax? Any zoom creep? B&H has it but Adorama does not, and I think from this that Pentax quit making it? Or not. But I am thinking about a Sigma alternative for the 55-300 DA.


waterfall [Delete] May 2nd, 2013 2:00PM

I have a 55-300 DA f4 on back-order. List price on Adorama's web site went up about $50 this week. Earlier, the Adorama site had said "This lens is expected in our warehouse in the next few days." I am still waiting, but am willing to wait for the old price. Maybe I will be on Social Security before I get it?


Steve Beswick [Delete] May 2nd, 2013 1:41PM

The corporate logo should be changed to read "Pen TAX"

Biro [Delete] May 2nd, 2013 1:17PM

I can't imagine the logic inside the collective head of Ricoh-Pentax. I have been defending this company ever since the merger - telling the more-nervous among us to remain patient and wait for the "real" fruits of the combined entities. We still haven't seen the good stuff - but we have seen a number of price increases for lenses that have long-existed in Pentax's lineup. If they're not going to dazzle us with class-leading new product, then they better present a decent value proposition. Right now, I'm just not seeng it.

I don't know what else to say. My Pentax lens lineup is pretty complete and both my K-5 and K-01 work fine. But I strongly suspect when these cameras reach the end of their service lives, the rest of my Pentax gear will go up for sale. And I think I'm going to cancel my Ricoh GR pre-order.

patrickw [Delete] May 2nd, 2013 12:28PM

The good news is that money is now available in 14 different colors, making your purchase a fun, personalized experience.

NewTake [Delete] May 2nd, 2013 12:21PM

Yup agreed, this does suck. I am so glad I was able to get the 31mm at the Pentax open box sale, before they sold the rest to KEH. I am happy that I am content with my lens lineup and it's compatibility with the 'when will it come' full frame. If I wasnt, I may be like some others here and consider the switch. Not to mention the k5 iis does rock.

Shanti [Delete] May 2nd, 2013 11:57AM

if these are RRP prices then soon the shops will discount to the 'old' prices...still cheaper in Europe if you can take off the taxes..for business' & pro's....but maybe they go up here as well;) or maybe FA glass is an endangered species and prices as such!!!

donfenix [Delete] May 2nd, 2013 11:53AM

Way to go Pentax, insult your customers and loyal fans. Take them for granted until they run out of patience and switch to Canikon. I really do hope that somebody from PRIC does read these comments. It's getting hopeless...

pghwarrior23 [Delete] May 2nd, 2013 11:50AM

Really good comparison of prices and valid point about Full Frame for Nikon Einstrigger! It's not like these are new Pentax lenses with SDMII or are super high quality compared to the competition. It would be nice if these higher prices would mean I could get more money for my used Pentax lenses, but based on trying to sell a 50-135 a few months ago, this was sadly not the case.

Ikarus [Delete] May 2nd, 2013 11:31AM

I hate to say it, but this reeks of desperation.

einstrigger [Delete] May 2nd, 2013 11:24AM

FA 31mm F1.8 $1300
FA 50mm F1.4 $600
FA 77mm F1.8 $1050

Wow. As much as I love the quality and build of the limiteds, the new premium is insane. They are old lenses without ultrasonic motors for silent focusing. Compare them to the following Nikon equivalents which get high marks from DXO and rave reviews:

Sigma 35mm F1.4 DG HSM (Nikon mount) $899
Nikkor 50mm F1.4g $439 or 50mm F1.4D $334
Nikkor 85mm F1.8g $496.95

And there's an actual full frame for these to be mounted on...

C'mon Pentax!

ChuckB28 [Delete] May 2nd, 2013 9:59AM

Aww what the hell...

mrNewt [Delete] May 2nd, 2013 9:27AM

This just went from ridiculous to comical ... lol ...

Into The Lens [Delete] May 2nd, 2013 8:44AM

Wow! To think I almost pulled the trigger this week on a FA-31mm. I've been hesitating between investing in FA lenses or just simply save the money for a Nikon FF that already exists, instead of waiting for Pentax to put one out in... how many more years? I think Pentax just answered my questions. I know it will cost an arm and a leg to switch to Nikon, but at least Nikon is a brand you can trust...

RockvilleBob [Delete] May 2nd, 2013 8:09AM

I consider my investment in Pentax a good one but a static one. I swore I would buy no more Pentax gear until Pentax delivered a follow-on to the K-5 line. In that regard I lied to myself - I just bought a used Pentax DA 15mm Limited for a project I need to do. However my next significant purchase is a 500mm or longer lens. If Pentax delivers a new body with autofocus improvements for wildlife photography I will be happy but most likely buy the Sigma 500 lens, I hope to locate a used one. The 560 pricing is ludicrous given its relative price/performance to the Sigma. Another alternative is a used Nikon or Canon system if I find a good 500 or 600used lens.

My decision to buy Pentax two years ago was for HDR photography, the K-5 offered the most bang for the buck at that time. Quality lenses that were less expensive than Nikon and Canon was a factor.

With the current lens offering, along with my new interest in wildlife photography I would not buy Pentax today nor would I recommend Pentax to a friend. I repeat, I am happy with what I have but I will not spend another dollar on Pentax gear until Pentax puts some skin in the game. Right now I feel some bean counter says they need more revenue/profit and rather than create the products users want Pentax just charges us, their users, more and more for the same items.

My hope is that someone knows what they are doing even though they show now evidence in their announcements. I will wait until the end of the year to see what Pentax does regarding higher end DSLR, HSM Teleconverter, large lenses. My hope is for a quantum leap or I may be leaping.

Jean Poitiers [Delete] May 2nd, 2013 7:50AM

I hope that the people at Pentax/Ricoh read these comments to get an idea of how well received these price increases are by us, the users of their equipment ...

krebsy75 [Delete] May 2nd, 2013 6:46AM

The DA14mm isn't worth $710 let alone $950. Lunatics run this company. The Pentax brand isn't strong enough to support these increases. They need to build confidence among users and prospective users before pulling this off. Like others, I cannot recommend this brand to those looking to get into the system.

vboy [Delete] May 2nd, 2013 5:45AM


rruntsch [Delete] May 2nd, 2013 5:13AM

The lenses that I have recently eyed are the DA 70mm Limited and the DA* 300mm F4. Neither is on the price increase list, and while a teleconverter is on the Pentax lens roadmap, there is no good current somewhat affordable option for me to do serious wildlife and bird photography with a Pentax lens. It's too bad that the Canon 6D with a 24-105mm and either a 400mm or 100-400mm with a 2.0X converter would still cost a hefty sum.

Siekierus_pl [Delete] May 2nd, 2013 4:58AM

Attention, all moaners and weepers :P!!!
Prices of those lenses in Poland are as follows:
FA 35 : $787
FA 43 : $1014
DFA 50 : $660
FA 77 : $1105
Da 55-300 : $380
Da 10-17 : $681
Da 12-24 : $1151
Da 17-70 : $681
Da 14 : unavailable

An average salary (the real one, not from the governmental calculations): about $800

Bonus: 1 gallon of gasoline : $6.5
Thank you very much for your attention, KEEP CALM AND MOAN! ;)

nikigunn [Delete] May 2nd, 2013 3:54AM

What are they smoking? I'm glad I don't want any lenses right now. And if they keep doing this, I won't want any in the future, either.

Pablom [Delete] May 2nd, 2013 3:33AM

Where are these prices from? B&H still shows the "old" prices

Naruto [Delete] May 2nd, 2013 2:58AM

My K5 is extraordinary and I prefer it to any Canon or Nikon, for example when recovering details in the shadows. I would like to buy one of these FA lenses but I do not know which. With time, I might just save to go to other brand even if it hurts.

May be one can try to tell which Pentax lenses are best and look at the equivalent canon, Nikon or else prices to identify a good deal with Pentax?

For a 21mm (35mm equivalent), the X100s beats the competition, you have for the sama range price a whole camera.
For wide angle, I know of Nikon zoom 14-24 and the Tokina.
For telephoto zoom, the Canon 70-200 2.8 is stellar.
For 50 mm, all the brands make excellent ones.

Just want to know which of these lenses, that are now getting old, justifies this increase price policy.

RaZZ3R [Delete] May 2nd, 2013 2:44AM

This IS the most annoying thing about the Pentax system: they prices are not constant at all and the only way to get a reasonable, read: fair, prices are on holidays and/or big sales period (like November) ... but still WTF, if they still plan to keep up at least bring back the manufacturing to Japan for *#@! sakes.

jackassp [Delete] May 2nd, 2013 1:25AM

Pentax/Ricoh seem bent on self annihilation. Now would be a good time to sell off any surplus gear...

SpartanD63 [Delete] May 2nd, 2013 12:48AM

WHY? I bought into Pentax (With the K-30) since the prices were pretty good. Now? not so much. Pentax doesn't have the demand, features, or warranty for these prices to be logical.

With these continual price increases, it's unlikely I'll get another Pentax lens, assuming that I even get another lens in the K-mount.

This is not a "I'll sell my gear and leave" situation. I love it and will still shoot with it even if I don't buy more gear. But this IS a "Do I start buying into another brand?" situation. Not exactly a comfortable boat to be in.

Pentax! LISTEN to your users!

Gray [Delete] May 2nd, 2013 12:05AM

With these prices and those in April 2012 I no longer recommend Pentax.

hang cheng [Delete] May 1st, 2013 10:52PM

just bought a 43mm from BH. feel bad to rush to buy...

calsan [Delete] May 1st, 2013 10:31PM

Wow. This is so bad that prices are now much better in Oz - famous for being the consumer rip off country.

Mr_Canuck [Delete] May 1st, 2013 9:51PM

There is only one lens on this list with a modern ultrasonic focus motor, while every Nikon and Canon offering has built-in motors for very competitive prices relative to these newly inflated Pentax price points. The fact that these significant jumps up and down keep happening is a sign that someone high up at Ricoh Pentax is looking at supply chain and distribution issues in a complete vacuum. How unnerving for all those current and potential Pentax dslr users. While at the same time, the K-01 price keeps falling and falling and creating a perception of devaluation of the system. Both are going in the wrong direction fast. All of this said, I have yet to buy ANY new Pentax camera or lens. The Pentax Forum marketplace has been good to me. Not so much Pentax retail.

samysarena [Delete] May 1st, 2013 9:35PM

What impression should new Pentax customers get. Most of comments I see here are from old time long associated Pentax users.
I bought new K30 after taking into consideration economical lens prices as compared to Canon and Nikon. Now when the new lens prices have shot up so much would not there be expected price increase in Used lens marketplace, even the oldest ones.
I think this is not justified, I am planning to even return my Camera even before opening the new box.
Feels like I wasted 1 month reading and exploring Pentax.

ElJamoquio [Delete] May 1st, 2013 9:25PM

$1050 for the 77mm made me LOL.

apathey2131978 [Delete] May 1st, 2013 9:19PM

I already started investing in Nikon glass quite some time ago and the last "new" Pentax lens I got was the Beautiful 18-125mm WR lens. I can say for sure....... I will not buy ANY more New Pentax Branded lens. I would rather spend 800 for a 105 or 135mm F2 DC lens from Nikon than something Pentax is offering as of now. The list goes on, I already got the sigma F2.8 zoom for my K5 and a whole list of FA primes I had from my film days so I am all set Pentax. Thanks for nothing...... I once stood you up proud to all that I knew, Now I will just shade away and when asked tell it like it is.

slipdm16 [Delete] May 1st, 2013 9:10PM

I think I picked up the last FA 31 at B&H a few minutes ago; I went back to the site just after I placed my order and it's on back order...

Docrwm [Delete] May 1st, 2013 8:58PM

FYI, the FA31 is back up as well - Adorama now has it for $1,296.95.

cjblazer [Delete] May 1st, 2013 8:53PM

I actually don’t mind spending a little extra on lenses vs camera bodies being the lenses hold value and are long term. And I also do not even mind spending a little more on a smaller company. But I wish that the prices would be more stable. I never know if I should wait to buy a lens or if I should hurry before it goes up. It does start to feel like going to a car dealership and having the sales person sell you last years $25,000 car for $30,000 with no added value. Even if the car is a great car and maybe even worth $30,000 it is a hard pill to swallow. I think if Pentax feels they need to hike the prices, maybe they could try offering some more value to them. For example maybe the easiest thing for them would be to double or triple the somewhat weak warranty, offer a 10 year warranty on SDM motors, as a thought. It might go a long way and those who pay more would get more.

rolis10 [Delete] May 1st, 2013 8:41PM


SyncGuy [Delete] May 1st, 2013 7:57PM

Ouh la la.... This means us resellers would be able to sell back our 1 or 2 year old Pentax gears for EXACTLY the same price when we bought them!
How? Just inform buyers to compare with the current pricing.. LoL!

aglet [Delete] May 1st, 2013 7:54PM

Looks like a lot more lenses than the ones listed in this article/alert are increasing in price.
I'm not good at marketing, not sure Ricoh-Pentax are either, but this might be something I'd do to improve FA series lens margins just before I announce a FF body?...
I found and nabbed the last 2 FA primes I wanted to get for my system before they get jacked-up. I was hoping to wait another couple months before doing that to let my achin' visa card recover but alas, my little plastic buddy, buying tonite will likely have saved me about $350, even considering the shipping costs vs my local B&M store that's now closed and out of stock of what I wanted anyway. I don't think I'll be acquiring any more glass for a while. Now let's see a K-5 II drop to $800.... (please)
Ouch! Ouch! Oooh! Yippee! :) Ouch!

brofkand [Delete] May 1st, 2013 6:53PM

Thank goodness I ordered my FA 43mm before this price hike! I plan on buying the other FA it will take a bit longer! After I buy the FA Limiteds I'm not sure I'll buy many other Pentax lenses at these prices.

Naruto [Delete] May 1st, 2013 6:36PM

These are old models and there was no technological improvement to explain the price increase. Are these lenses so much better than the Canon or Nikon that people need to buy them? My K5 body will be outdated and it seems to me wiser to use old lenses for now and switch later to an other brand, if this is true.

TropicalMonkey [Delete] May 1st, 2013 6:33PM

Thank you Pentax! I was thinking of how to make money from all my Pentax gear in order to move to Canon. Now it would be easier because I can recoup my loss in camera bodies from Pentax lenses! Hey Canon I will see you a few months!!

alcorymizar [Delete] May 1st, 2013 6:10PM

In addition, FA 31mm f/1.8 in increasing by $300 (30%).

Dean Bradshaw [Delete] May 1st, 2013 6:07PM

Does anyone have a reliable contact at Pentax?
This seems like a big enough issue that a statement directly from PRI would be helpful...though it sounds like finding someone to make that statement could be a challenge...

mattt [Delete] May 1st, 2013 6:05PM

Should we be surprised?
Growth is limited by distribution. Key objection from B&M retailers "why carry the line, when all the shoppers come in and handle my product, then purchase through online sellers". (definition of show casing, the reason why Best Buy closed a number of outlets in Canada this past year)
Increase Selling Price = incentive for B&M retailers to distribute product. If you fiddle with the numbers, B&H is probably making between 30 and 35% GP.... the new prices will permit GP of 45-50% providing compelling reason to carry the line. As wonderful as we all think we are here, PRIC's issue is distribution. This is clearly a plan to address that.

wed7 [Delete] May 1st, 2013 5:47PM

Is FF on the way? LOL

alcorymizar [Delete] May 1st, 2013 5:34PM

Choose one option:
+ We are buying a lot.
+ They want to sell less.
+ They did not understand Supply and Demand model, available even in Wikipedia...

Steve Beswick [Delete] May 1st, 2013 5:13PM

And everyone updates their marketplace ads in 3...2...

I came back to Pentax last fall despite the higher prices. I can buy a DSLR with a kit lens from Canon, Nikon, or Sony (okay, SLT) for at least $150 less than Pentax's cheapest offering, and now Pentax has the highest lens prices of any of the others? By -how- big of a margin?

Dear Pentax,

You have been abusing me to make up for your own shortcomings for far to long. After a 25+ year love affair with your company, I'm done. Take care, Pentax.


Steve Beswick

Former lifetime member
Pentax fan club

rodin5 [Delete] May 1st, 2013 5:08PM

I just ordered an FA 77mm in silver from Prodigital 2000 for $799.00 with free shipping. I saw others on e-bay going for $1,250.00. This may be my last Pentax branded lens. I don't think I am going to switch systems as I am covered from 10mm to 420mm (sigma 100-300mm f4 with 1.4x TC. If Pentax comes out with a decent new apc or ff I may go for one more camera. I have all the FA ltds and a sigma 24mm ff so we shall see if Pentax brings out a reasonably priced successor for the K-5 series.

zmohie [Delete] May 1st, 2013 4:25PM

This is a step to push pentaxians to Ricoh GR.

A camera with a sharp lens is cheaper than da 14.

zosxavius [Delete] May 1st, 2013 4:02PM

I don't regret my decision comparing its performance to the 18-55, but still its not encouraging that there isn't anything new being developed for k-mount seemingly. I sure hope pentax R&D is working on something interesting. Asides from a rumored k-3 and a wide angle zoom, what else do we have to look forward to? Oh I almost forgot. The Q pinhole lenscap! Now that's innovation!

zosxavius [Delete] May 1st, 2013 3:57PM

Pentax does have some magical glass, but then again so does zeiss and at times, nikon and canon. I bought into pentax for easy access to the wealth of MF primes that pentax has built up over the years. Prices were cheap. Now even an M50 1.4 goes for 150. The old glass is getting so expensive you might as well just buy a new lens and sadly pentax just is lacking in glass. I want a tokina 11-16. I want a lot of things but they don't exist in pentax land. I would truly hate to move to Nikon. The D7100 is a perfect example of a camera that should be class leading but was crippled with an stupidly small buffer. I don't care about full frame personally. I shoot more landscapes and buildings than people, so shallow DOF and somewhat better high iso are really not enough to make me want to switch. In fact I've learned to appreciate the deeper DOF on aps-c for shooting landscapes. The only thing I would want out of FF is more wide angle primes, something pentax kind of lacks. An 18mm and 24mm would be very much desirable to a lot of people. So would a rectilinear 12mm. Pentax has some gems in their line up for sure, but so does canon, nikon, olympus etc. Some of those olympus m4/3 lenses are absolutely superb. IQ in daylight isn't all that far off from APS-C too. The fuji x-pro system is becoming increasingly more interesting as well with some nice lenses coming out for that mount. What do we have to look forward to from pentax? A teleconvertor that was promised years ago and still has yet to see the light of day. A * wide angle zoom. Probably going to be a rebadged tokina 12-28, which, while a good lens, is not probably deserving of the * if you ask me. In my quest for a good landscape zoom from 18-55 I ended up with the 16-45. Its a good lens, but I can see why they retired it as my k-5 outresolves it by a good deal. On my k-7 it holds up a bit better. I don't regret my decision comparing its performance to the 18-55, but still its not encouraging that there isn't anything

pghwarrior23 [Delete] May 1st, 2013 3:09PM

Seems like it is time to consider Nikon for real this time. No upward growth potential for Pentax, zero marketing, little to no product support, hard to get gear when you need, greater technology leaps by other brands, and just more appealing new options from other brands (Nikon, Fujifilm, Sony and Olympus immediately come to mind). Price, weather sealing, and quality niche lenses were what initially attracted me but I don't really see much of that anymore being appealing in the brand.

zosxavius [Delete] May 1st, 2013 2:48PM

Maybe Rice High was right after all. Doooomed!

micopat [Delete] May 1st, 2013 2:43PM

I need a new lens - and now I know for sure It will be Sigma.

pony.rojo [Delete] May 1st, 2013 2:36PM

There is nothing about this that makes any sense. I want to stay with Pentax, I really do, but if you are in any relationship where the other person keeps pushing you away by intentionally making things difficult, along with never giving you what you really want, then you have to think that it really is time to move on.

Kyle509 [Delete] May 1st, 2013 2:28PM

Certainly is a terrible move. Not sure what to think about Pentax at the moment.

yygomez [Delete] May 1st, 2013 2:28PM

I was waiting for a price close to black friday on the DA* 16-50, but now I think I will definitely go with the Sigma

filoxophy [Delete] May 1st, 2013 2:19PM

Pretty unbelievable. Was this the message James Malcolm got from his phone interviews with Pentax users--jack the lens prices up? Plenty of telling comparisons to other brands could be made, but here's a few:

Pentax FA 35mm f2--$600 Canon EF 35mm f2--$290
Pentax FA 50mm f1.4--$450 Canon EF 50mm f1.4 USM--$310
Pentax DA* 16-50mm f2.8--$1500 Canon EF-S 17-55mm f2.8--$1000
Pentax DA* 60-250mm f4--$2000 Canon EF 70-200mm f4 L IS--$1150

Complete insanity.

Omel [Delete] May 1st, 2013 2:18PM

Well, it's time to get the most of my actual equipment and maybe then...see you pentax, put them on a frame and just remember the good times, now, heading forward

Kozlok [Delete] May 1st, 2013 2:01PM

Rebates and increases the same day? Are we really that stupid?

ale_guy [Delete] May 1st, 2013 2:01PM

I guess I won't be buying any more Pentax lenses for a while. Too bad.

penblad [Delete] May 1st, 2013 1:52PM

Time to switch camera system !

desertscape [Delete] May 1st, 2013 1:00PM

The Yen has weakened 25% in the last year against the US Dollar. These lenses should have gotten cheaper.

charlestm [Delete] May 1st, 2013 1:00PM

For those of us teetering on the edge of a jump to another manufacturer's system, this may well be the push over the cliff we all didn't want. Does this mean, when I sell my equipment, I can sell it at a higher price (and consequently buy more Canon when I switch)?

EricBrown [Delete] May 1st, 2013 12:36PM

Hey, but you can get the 645D for $7K!

pericombobulation [Delete] May 1st, 2013 12:33PM

Seriously, are they nuts? Is it really that expensive to manufacture lenses, or are they just raking us over the coals? (Rhetorical question). I like Pentax lenses, but frankly these prices are offensive. I'd love a DA 14mm, but for $950 it will never ever happen for me. If the only way they can keep their lens line profitable is to jack up the prices through the roof, then maybe they should hang it up... stick to building cameras (and let's not forget that Pentax camera bodies are awesome and very reasonably priced) and let Sigma, Tamron, etc. make all the lenses. And do I remember reading that Tokina is going to start making K-mount lenses again? That would be welcome news indeed.

severian [Delete] May 1st, 2013 12:32PM

They are like the OPEC of the camera world.

chiane [Delete] May 1st, 2013 12:24PM

I get raising prices at a slow steady pace over the years for inflation, etc., but they raise and lower prices like they are on drugs! They have huge price swings that make little sense or give customers any faith in them. I mean seriously, how does a company operate this way?

Davidparis [Delete] May 1st, 2013 12:21PM

Pentax just raised their US prices again on lens. This is purely suicidal and disrepectful to the minimal but faithful Pentax customer base, to which I shall subsequently no longer belong. Incredibly stupid decision, Pentax.

severian [Delete] May 1st, 2013 12:17PM

I'm glad I got my last one on KEH. It was used, in perfect condition, and was a full 1/3 off the new price.

monochrome [Delete] May 1st, 2013 12:07PM

New Dealer Announcements follow. Be patient.

Photography is an expensive hobby. These lenses are out of my range now, just as cameras and lenses have been for my entire life other than the last ten years. I bought and almost sold everything I couldn't afford in the 70's and 80's and the acquisition fetish has finally worn off. I guess in 20 years I'll be buying this stuff used.

vboy [Delete] May 1st, 2013 12:01PM


D1N0 [Delete] May 1st, 2013 12:01PM

Didn't hear anybody complain when they where dumping full frames with hundreds of dollars of rebates. Also is this not a dejavu with last year? They'll probably drop again. They've raised the prices to european levels so we won't be tempted to travel to New York just to score some cheap gear and not pay customs.

close-enough [Delete] May 1st, 2013 11:59AM

On the positive side, this may encourage Sigma to release the NEW Sigma 30mm 1.4 "Art" lens for Pentax. The new version would have an internal quiet focus motor, full-time manual focus, and be more evenly focused across the frame for $499. First user reviews indicate that the bokeh and sharpness are superior to the earlier Sigma 30mm 1.4 which does not have a quiet motor for the Pentax mount versions because Sigma hadn't developed that at the time of its release.
Why would you want to spend $100 more for the FA 35 f2?
Should we start a petition requesting this lens for Pentax?

BB_Zone28 [Delete] May 1st, 2013 11:58AM

I wonder if it's one of three things... either lens sales are moving slowly, so they need more profit per unit to sustain current expenses... but that would slow sales even more? -or- lens sales volume is up so price increases will slow sales in order to keep up with demand? -or- they want to bolster the bottom line to show more profitability or inventory asset value for undisclosed corporate purposes?

mattb123 [Delete] May 1st, 2013 11:58AM

This will be great for Tamron and Sigma!

tcbubbleleo [Delete] May 1st, 2013 11:44AM

massive increase, massive people pissed here, and threaten to switch, then massive sale on the lenses toward the end of the year, "Circle of Life" on the Alien Planet we called Pentax, it's been going on for the last few years before turning into self-destruction.

Docrwm [Delete] May 1st, 2013 11:33AM

Increases are:
DA14 33.8%
FA35 50%
FA43 28.2%
DFA50 33.3%
FA50 25%
FA77 31.25%
DA10-17 22.6%
DA12-24 22.9%
DA17-70 22.4%
DA55-300 8.1%

zosxavius [Delete] May 1st, 2013 11:23AM

BTW, the image for this article is priceless

Docrwm [Delete] May 1st, 2013 11:18AM

Do they want me to go to Nikon. Seriously, they are pushing VERY hard to make me go to another brand.

zosxavius [Delete] May 1st, 2013 11:18AM

I can't think of anything that would drive more users away from pentax more than another round of price hikes. This is insanity. Do they really intend to make their market share as small as possible? If they can't compete on price, are ergomics and weather sealing enough to keep pentax afloat? Sigma and Sanyang are the only two manufacturers willing to develop for k-mount anymore.

john5100 [Delete] May 1st, 2013 11:17AM

I looked up the DA*
16-50mm and it's back up to $1499.00 again. I paid less than $800 at Christmas and I got a 3 year warranty. Stupid!

mixberry [Delete] May 1st, 2013 11:17AM

Serious take real man pentax lenses already expensive and they raise it again..., the other very rare to up their price in two or more years...

dmytty [Delete] May 1st, 2013 11:17AM

*Yawn* Is anyone really even mildly surprised? After all, it's easy for a company to be confused when they don't even know their own identity.

It all starts with a fundamentally flawed premise on the part of Pentax: 'We are a professional camera company but we don't have a full frame camera'.

Ahem...that just doesn't compute.

If one accepts the logic that they are not a professional camera company due to no full frame body, then it's logical to conclude that they are a consumer products company. Simply put, consumers are not accustomed to seeing products increase in price, and in fact, quite reasonably expect that prices will decrease.

The bumbling continues. Pentax marketing absolutely sucks...and I've seen nothing to suggest that Ricoh is any better. Great engineers but horrible PR and no ability to gather market intelligence.

Pentax doesn't even know who they are...why should we expect them to know who we are?

john5100 [Delete] May 1st, 2013 11:15AM

I have no idea why they keep doing that. They sold a ton of lenses during the last price decrease. Nuts....

seventysixersfan [Delete] May 1st, 2013 11:14AM

wow. ouch. this makes the marketplace all that much attractive.

Edgar_in_Indy [Delete] May 1st, 2013 11:02AM

WTF is wrong with this company?

carrrlangas [Delete] May 1st, 2013 10:56AM

Just need a DA*16-50 and I AM DONE WITH PENTAX

Sonny0205 [Delete] May 1st, 2013 10:53AM

What the Hell! Can't understand what they are thinking about!!

Eulogy [Delete] May 1st, 2013 10:50AM

This would be Pentax-Ricoh shooting themselves in the face. Not the foot, the face, they're only clutching on by strings, and if they raise prices now, it's done.