Denver, Colorado October 22, 2014

RICOH IMAGING AMERICAS CORPORATION  is pleased to announce the launch of the PENTAX K-S1 Sweets Collection, which consists of three special-color models of the PENTAX K-S1 digital SLR camera. Featuring a compact, lightweight body and a stylish, progressive design, these special-edition PENTAX K-S1 models, now available with Flu card, provide outstanding imaging performance that rivals that of upper-class models and just in time for the holidays.

The PENTAX K-S1 Sweets Collection offers three brilliant body color options: Strawberry Cake, Blue Cream Soda and Lime Pie. The cameras’ streamlined, white-based bodies are accentuated with lustrous colors for a fashionable, lively appearance, while keeping all the outstanding functionality and progressive design of the K-S1.  With the unique combination of superb performance, advanced design, and striking colors, these special-edition models make digital SLR photography more fun and exciting, and fit perfectly with every user’s lifestyle.

By combining proven imaging technology, distinct design cues and a flat field user interface (UI) the K-S1 appeals to the next generation PENTAX owner without surrendering the performance expected in a mid-class camera.

Building on the many technologies benchmarked in the company’s popular K-3 advanced DSLR; the K-S1 incorporates a newly designed 20 megapixel image sensor, super-high sensitivity ISO 51200.  In addition this model contains in-body shake reduction, an AA filter simulator, 100% field of view glass pentaprism viewfinder, and 5.4 frames per second shooting at a fast 1/6000 shutter speed. Adding to the user experience is the camera’s unique flat field user interface, which integrates a back-lit LED selection dial, four-way navigation, and a bright 3”  921,000 dot LCD that breaks tradition of the knobs and buttons found on a traditional DSLR.

Pricing and Availability

The PENTAX K-S1 Sweets kit including an 18-55 mm lens and Flu card will be available at retailers nationwide and at www.ricohimaging.com in November 2014 for a suggested retail price of $699.95.