- Premier Pentax Camera Forum and Review Site

NEW: Pentax K-3 Review
Login Register
Forgot your login?


Pentax Exclusives

Shoot with Nikon too?

We've opened a new site for Nikon users- don't miss it!

Nikon Forums Visit!

Pentax Forum

The best Pentax forum out there. Come on in!

Read More Visit the Forum

Featured Review

HD Pentax 55-300mm Review

Trusted Pentax Retailers

Support us by shopping Pentax at B&H
Get the Pentax K-3 DSLR!

Pentax Lens Prices are Back Down

Lower lens prices on dozens of lenses · 07-06-2012 · By PF Staff in Pentax-Related News
Pentax Lens Prices are Back Down

Unexpectedly and with no prior announcement, it seems that the US Pentax lens prices for most lenses have fallen to what they were about three weeks ago.  In the table below we list the lenses that have lower prices:

Lens Name
Pre-Incrase Price
Post-Increase Price
Current Price
DA 14mm $699.95 $949.95 $749.95
DA 15mm Limited $509.95 $649.95 $549.95
DA 21mm Limited $509.95 $649.95

($50 lower
than in June)

DA 35mm $169.95 $219.95 $179.95
DA 35mm Limited Macro $539.95 $699.95 $539.95
DA 40mm Limited $339.95 $499.95 $369.95
DA 40mm XS $249.95 $249.95 $246.95
DA 70mm Limited $544.95 $699.95 $569.95
DA* 200mm $959.95 $1199.95 $964.95
DA* 300mm $1124.95 $1399.95 $1139.95
($60 lower
than in June)
DA 10-17mm Fisheye $519.95 $649.95 $529.95
DA* 16-50mm $799.95 $1499.95 $899.95
($200 lower
than in June)
DA 18-55mm $145.95 $195.95 $169.95
($10 lower
than in June)
DA 18-135mm $429.95 $529.95 $459.95
DA* 50-135mm $849.95 $1599.95 $899.95
($100 lower
than in June)
DA 55-300mm $349.95 $429.95 $359.95
DA* 60-250mm $1295.95 $1999.95 $1249.95
($150 lower
than in June)

You also may have noticed that the price of the Pentax 16-50mm F2.8 has gone down by $200 compared to the June price, to $899.95

To learn more about these lenses, please visit our Pentax lens database or in-depth lens reviews.

PF Staff's avatar
About the author: Various writers regularly contribute articles to the Pentax Forums homepage blog. More recent articles are published under each author's forum username. We hope you enjoy our guides and news coverage!

Tags: pentax lens, pentax, DA lens, rebate, SMC Pentax-DA, lens prices

More Posts in Pentax-Related News | More Posts by PF Staff

Next Story: Pentax K-30 Availability Revisited

Previous: Pentax K-30 Now Shipping!

Leave A Comment

Did you like this news post? Feel free to leave a comment below, or post on the forum, if applicable.

Note: comments cannot contain links, e-mails, BBcode, HTML, or images.


Dr_who [Delete] Jul 12th, 2012 9:08AM

Prices still unchanged in Canada from what I can see.

RKIT [Delete] Jul 8th, 2012 8:29PM

It seem like oil orice, no one know future price of Pentax glass indeed!

liukaitc [Delete] Jul 7th, 2012 10:06PM

I just check b&h
60-250 is 1249 right now

LeDave [Delete] Jul 7th, 2012 7:07PM

I am really starting to believe that Pentax is the brand out of Nikon and Canon that is hardest to predict on their next move.

hcarvalhoalves [Delete] Jul 7th, 2012 5:10PM

This is the usual practice of shooting prices high, then offer it at a discount so retailers can show on their sites: from $ 900 to $ 500. Great deal!

paullamb [Delete] Jul 7th, 2012 1:44PM

Crap!!! I just bought an "antique" hasselblad lens to play with because the prices on the pentax ones weren't what I was willing to pay.

PCPete [Delete] Jul 6th, 2012 11:54PM

The effect on me is that I wait and wait and only buy when I can screw the best possible price, no matter where I have to go to buy. The effect on Pentax will be that demand will fluctuate all over the place, making production control harder, and on retailers the same fluctuating demand, and so difficulty controlling stock. What if you buy a carton of Pentax lenses at this month's price, then find you can't sell them when Px drops prices next month? Pretty stupid marketing IMO.

seventysixersfan [Delete] Jul 6th, 2012 7:57PM

Yep it is $899 for da 16-50 and da 50-135, and da 21 went down to $550

kiwi_jono [Delete] Jul 6th, 2012 5:10PM

Seems like buying Pentax lenses is a bit of a lottery (or at least requires a lot of patience). Still.... maybe I will be able to get a DA35 f2.4 after all - nearly there for me.

donfenix [Delete] Jul 6th, 2012 3:26PM

Well, I just checked the DA* 16-50mm at B&H (as of Friday Jul. 6th 2:25pm PDT) and it has dropped to $899 (another $100 on top of the $100 drop from yesterday), so in the end it is $200 lower than in June. Go figure what in the world is going on with the Pentax pricing roller coaster.

sb in ak [Delete] Jul 6th, 2012 2:29PM

Strange indeed. Like the last drop, I doubt this one will last long, as Adorama and Abe's have not followed suit. If you need a new DA lens, this would seem to be a good time.

Coincidence these drops fell around the same day the K-30 hit?

HenrikDK [Delete] Jul 6th, 2012 12:53PM

The great news in all of this is that I have miraculously recovered from a serious case of LBA. Haven't looked at lenses since the original price increase announcement. Considering I purchased about 8 lenses the 12 months before that (and sold 6 or 7), i'd say that is a complete recovery ;-)

Adam [Delete] Jul 6th, 2012 12:37PM

Only Sigma, Tamron, and FA lenses have been selling after the price increase. I don't blame you guys!

Docrwm [Delete] Jul 6th, 2012 12:19PM

How's maximum assured pricing working out for PRIC? Adam, how are the sales #s for lenses that you have for say the month prior to the Maximum Assured Pricing and 1 Month after it going into effect? I'll guess that sales tanked, am I right?

Tanzer [Delete] Jul 6th, 2012 11:19AM

Looks like they reeled in another sucker -- me. Just ordered my DA40 Ltd, when I would have otherwise waited and gone for the FA43 Ltd.

luftfluss [Delete] Jul 6th, 2012 11:00AM

I spot checked a couple of these lenses at Adorama, and the prices are still where they were last week.

Julie [Delete] Jul 6th, 2012 9:19AM

The question is, for how long?

seventysixersfan [Delete] Jul 6th, 2012 8:21AM

These prices seem to only be offered by B & H and to some extent Amazon. Adorama, Abes of Maine, etc., have not yet followed suit.

jpzk [Delete] Jul 6th, 2012 8:09AM

This is the typical "big company tactic" for pricing "adjustment":

Just as the oil companies,
1. You suddenly and sharply increase the price.
2. You let consumers absorb the shock and get used to "live with it".
3. You decrease the price just a tad, but not to the previous lower prices.
4. Consumers are now happy: "Hey" We got a deal!"


cfraz [Delete] Jul 6th, 2012 7:22AM

quote/ Add to this that neither the president of Pentax USA nor store representatives provide any insights into this mad situation./quote

Its worse than that. The PRIAC president made a statement on his blog, and a B&H rep made a statement on PF. The two statements do not agree with each other in any way, shape or form. Nor does the PRIAC statement match observed price changes.

Class A [Delete] Jul 6th, 2012 7:06AM

These lens price ups and downs are idiotic. They are the worst of both worlds. You cannot get a lens for a reasonable price when you need it and it does not make sense for brick and mortar stores to sell these lenses either because most will be able to wait till the next online sale out. Add to this that neither the president of Pentax USA nor store representatives provide any insights into this mad situation.

zosxavius [Delete] Jul 6th, 2012 6:52AM


sunny16 [Delete] Jul 6th, 2012 5:42AM

Any chance the retailers are just doing this on their own to make some sales (and then when/if Pentax complains, they raise them again?)

Zaphodmonster [Delete] Jul 6th, 2012 5:17AM

Oh man are you kidding me? Lol