The Sony Jungle and RX-1 Full-Frame

Photos from the Sony booth at Photokina

By PF Staff in Photokina 2012 on Sep 20, 2012
The Sony Jungle and RX-1 Full-Frame

Sony has a very impressive "booth" at Photokina, as they have built somewhat of a jungle. It would appear that no expenses have been spared. Of most interest to the photojournalists doring the pre-show tour was the RX1 full-frame point-and-shoot, fixed prime lens camera. Here is the congregation at the RX1 display:

Congregation

 We did manage to get a few snaps of it:

Sony RX-1 Back

Sony RX-1 Front

The new Alpha 99 full-frame wasn't noticed by many until a Sony representative repeatedly pointed out that the Alpha 99 was in fact a new item and shouldn't be overlooked!

Back to the RX1 - there was only one specimen on display and it was behind glass so we speculate that it isn't ready for prime time yet.  Current estimates indicate that it won't be launching until December.

RX1 under glass

Stay tuned for more photos from non-Pentax areas of the show!

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