Originally Posted by rvannatta 
Once the public dog and pony show comes off, the press needs to have their articles
come out. Many of them have substantial lead times so they need to write their articles ahead of time and hold them under embargo (NDA) until the appointed them.
When the curtain goes up everyone who is any one (i.e) those who got a secret briefing in Daubi will have instant thoughtful articles already in their editorial sausage machine.
Still seems a lot of effort for two cameras that effectively will be seen by the press as simply Pentax responses to the Nikon D40X, canon 40d & xti and the Nikon D300.
Spending a lot of cash to fly out Journos to give them a nice experience and two weeks lead time to write an article that will be edited to a byline on the 24th January, when, (in all probability) canon announce a 5dII - which will be anticipated as the the major photographic news of the day.
Now in my opinion Pentax either have a lot of spare cash in the marketing budget and they are hoping to bribe journos to be nice and throw Pentax a few crumbs or they really have something that is going to rock the foundations of the photography world and are very confident it will overshadow the 5dII.
I'll say it again - Are we talking the 645D here or what?