Originally Posted by cajuncutter 
Yeah if it had been in the 999 range it may have been doable. I just don't see how they will compete against the 2 big ones unless they get in the big box stores and have sales people pushing them. I am sold on Pentax i just think it will be hard for Pentax to sale themselves to the masses. Too many brand loyal people out there, well I should not even call them that they are like sheep...they just follow.
I don't think that the K20D is intended to be a camera for the masses, but then neither is the Nikon D300 or the Canon 5D. In their own press release, Pentax say that the K20D is designed "to meet the specialized and exacting demands of photo enthusiasts, including advanced amateurs." Interestingly, they make no mention of professionals. Is that because of the so-so autofocus, the lack of a full line of pro oriented lenses, etc? If the IQ is truly outstanding, I would think that many pros might find this camera attractive at a price significantly below that of the competition.
Rob