Originally Posted by 24X36NOW 
Heh - As a Pentax marketing arm, I'd have a field day with that campaign for lens based IS - I can envision the perfect commercial - hire the same actor that appears in the C/N ads touting lens-based SR and have him bragging to the guy next to him (a Pentax shooter) about how great it is. Then have the Pentax shooter tell the C/N guy how great his IS is. And have him pull out a 20 year old lens and point out that IT is also IS, and then pulll out another lens and remind him again that THIS one is ALSO IS, and so on until the C/N guy gets curious to try it out/gets exasperated with how much he pays to get only certain lenses to be IS lenses.
That would be delicious. When can we shoot the Ad then?
