Originally posted by enoeske I never said it was. Ricoh, indeed, bought it. We can only speculate on why.
Ricoh Corporation built the entire company buying already defunct and orphaned assets of failed companies or failed brands.
They relabel anything of value 'RICOH', exploit any valuable patents across the enterprise and send everything else down the memory hole. They actually
don't really try to be the market leader. They try to stay in the meat of the product of evoluition cycle, offering bulletproof engineering at 'high-value' prices as an alternative.
This deal looks like it is taken straight from the playbook.
Pentax is an exception in that rebranding the cameras was met with such stiff resistance that they removed the tiny Ricoh on the back.