| Perhaps the bias thats being referred to has more to do with familiarity than it does with brand loyalty. These reviewers most likely have either a Canon or a Nikon camera for personal usage or at least by now are very familiar with their cameras. I know when i first got the K10 it took a while to find out all the little "tips and tricks", the settings for best results so on and so forth (and most if not all of that came from browsing through good ol PF). Now a Pentax camera comes into the office for review and the Canon/Nikon shooter who probably spent just as much time learning the "tips and tricks" of his/her camera has to start from scratch again most probably all within a limited time...end result turns out to be: Use the camera as is with everything on default.....
Reveiwers probably need to hire people who actually use the different brands and who are familiar with its traits like a Pentax guy for the K20, a Nikon shooter for the D300 etc... that would make a fairly interesting and level playing field and a review well worth sitting through. |