Originally Posted by Pentaxke 
I don't know where this comes from, but comparing a 50mm equi (the Oly pancake) to a 31mm equiv (DA 21) is copmparing apples to pears... It is not so much a gap in the pancake lens line up, there is a gap in the camera line up.
Well comparison has to be made with either DA21 or DA40. If it is 50mm equivallent you wanne compare the FA35 IMO is small enough to be allowed to compare.
Originally Posted by Pentaxke In a recent interview Hoya/Pentax said they want to be a niche player.
Yes they are (as replied in another thread), maybe not the niche you want but niche nonetheless.