[FotoPete]

The world's changed and there is a lot more emphasis on marketing nowadays then ever before. Why Canon and Nikon have grown so much. Why Pentax has been on the steady decline on the camera scene.

This maybe be among their last pushes to keep the company up there with the rest. Already bought by Hoya (who's profits exceeded twice that of Pentax), lens designs outsourced to tokina, what will be left that is genuinely "Pentax"? I really hope Pentax pulls it off with the K1D and these new lenses because things are already looking dim. Canon just released a killer of a professional dSLR just days ago, Olympus' already got their E-3/5 in the works and I'm sure Nikon's going to follow suit. There has been reports that Pentax ranks below all the others (expect sony) when it comes to Sigma's consideration in building their lenses.