[regken]

Thanks for the report Will. Your comments on Pentax's market position are spot on IMO. That leaves them in a real bind when it comes to pricing. Because of how the market perceives them they need to be priced 10-15% below the big two and they haven't done that with the k20D/200D. I'm afraid the higher pricing will further erode their market share.

It looks like Pentax Europe is more aggressive on the hard copy end of advertising than the U.S. division and the ads I've seen are very well done.