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this has echoes of the lovely Pentax 110, but with much more potential to succeed in delivering compact quality. . . ?
with the arrival of digital the 'rules of the game' have changed (but no one knows what they will be yet) so we get lots of innovation - of which plenty will be discarded before a new 'right answer' emerges.
With film it was 35mm and a reflex mirror box for many 'enthusiasts' - this is what a lot of people are holding on to as the defacto standard for digital rather than the legacy standard that applied to a different technology. The thing is camera companies want to make money, so they will make what people want to buy and the 'enthusiasts' think they want to buy FF right now . . .
If I could have my K10d capability in a tiny Rangefinder style package I will buy it happily, this has the potential to be a fascinating innovation if people can only look forwards not backwards
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