Originally Posted by nlex 
i think the futur is not FF and not APS-C but… APS-H !
it just make sense
I would have to say that APS-H is the perfect compromise between C and FF. Its also a great option for high MP w/ lower noise and not as $$ as FF to produce etc.
The DA* lenses were oridginaly anounced to have a APS-H coverage area. Also many of the DA lenses now cover more than APS-C frame (ex: the 16-45 covers FF down to like 18mm)