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When I say 'pace yourself' I would like to point out that you want to market yourself into a long term situation.
Dont hit your marketing plan with a sprint unless you have taken some time to develop your marketing strategy.
If you are asking about how to market, I would feel it is safe to assume that you haven't really developed your strategy.
So, feel the market out slowly and find what gives you the best returns.
You may find out stuff like 'coffee shop owners are too busy to talk', or 'models really turn some word of mouth', or 'whatever, the market is HOT'......
What I do is I go to my business notebooks and I start writing ideas.
I've got notebooks/sketchbooks of poses, marketing, wedding packages...
....bars to open, websites to build, taekwondo studios to establish
shit im making myself tired again.
cya
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