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my business studies and ex-sales man knowledge offers the following advice:
getting both credit and royalty rights is definetly the baseline for a contract, however since in your case (perhaps) you do not have the status to push clients around, your compromise should simply based on your percieved impact from those images.
ei
if you feel that your images are of a quality and substance that would inspire others to seek your work, then ask for the photo credit. I mean no disrespect by this because all of us value most of our work, but for instance if you are taking a picture of Starbucks from the outside on a nice sunny day with clients walking in and out, chances are it is not going to be anything art-gallery worthy. Anyone looking at a brochure with such images is not going to think "i want THIS guy to do my advertising, chances are they are thinging "this is pretty cool i should hire a photographer to do this"
if, however, you feel (or know) that the customer plans to use your images heavily as part of their base business model (meaning that t-shirt/mug/poster sales are a large chunk of their revenue) then i would opt for royalty fees.
If they are smart business owners, and see an increase in revenue from the sale of their goods from YOUR images, perhaps they will develop the idea that you were a contributer to this, and may perhaps in the future seek your business,
all the while you reep the benefits of their sales, no matter how small.
this is my advice.
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Ganbatte kudasai!
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