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I don't think Canon is responding to Pentax directly, more like the market as a whole. They lost their grip on the top spot in the DSLR market and are trying to regain it. It's just going to force the manufacturers into a price/feature war that will benefit us, the consumer.
As it is now I don't think Pentax is really in the game. The biggest advantage to the Pentax system I see is that you can still use all your old school glass. Canon has a strangle hold on the entry level DSLRs when you look at feature/price comparisons. Nikon is top dog in the pro, semi-pro segment.
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