Originally Posted by navcom 
I read in a post awhile back (not sure if it's true or not) that Pentax (Hoya) is requiring dealers to purchase larger quantities of stock in order to qualify as a Pentax dealer. Many stores (right or wrong) do not sell as much Pentax gear as they do N and C, so they don't want to put out the investment and decide to drop their focus on Pentax.
Pentax like the other manufacturers will offer incentives to move their products in what form? That's up to Pentax/Hoya marketing department. This is why you sometimes have a sales person "pushing" a particular product, you may not initially see it when you haven't built a rapport with the retailer but given time you'll see it
