Originally Posted by Asahiflex 
I agree, the K-m is *very* important for Pentax as a money maker. In the low end of the market, there is where the money is.
Yes, and most importantly they need to market it very well taking the big players of entry level markets head on. Impressive retailer incentives and good advertisements should do the trick there. Volume is the key for K-m and consumer price looks tempting for any newbie to consider Pentax.
Eager to know it's specs now...
Cheers
Nish