Originally posted by regken 
OR Hoya told Pentax to forget about volume sales and start making a better profit on what does sell.
Interesting that there's a price increase now - given the global economy is facing a dismal future. I suppose the FA lenses, particularly the very expensive ones, already have only limited sales volume and are sold primarily to enthusiasts. Apparently Pentax believes that what volume is lost will be trumped by overall margin. Of course, what do I know? I'm an organic/polymer chemist.
Jer