| Actually the strategy would be to set a high MSRP then sell at a significant discount. While high price commands attention, a "bargain" makes sales. Perhaps it isn't any coincidence that Pentax has announced price increases.
Interesting times. If you believe Thom Hogan, Pentax will be in for a rough 2009. Actually they might be a little better positioned as they likely have a lot less overhead than Canikon. Time will tell, and no one here probably has any real information. Tech companies can act very oddly, and in most cases it is because decisions are made according to factors that the general public don't know about and/or make no logical sense. |