Olympus last year changed the way they are sold in camera stores. They acquired the Sony business model where as a dealer you must buy $100,000 a year minimum product to keep your olympus dealership viable. This business model dropped Olympus from all but one local camera shop. Costco does carry olympus but not at any other local retailers except the area proshop. I was told Pentax did this too and has since back peddled and modified their $100,000 annual buy in. Now my local dealers buy pentax from Amazon for resale as special order. Me, I can order up my Pentax online so theres no need for me to have a sales clerk order it for me and bill me full msrp plus the govenor's take. There are numerous stores locally I can handle high dollar Canon and Nikon product to make informed decisions.
Me I happily own Pentax K20D and its so feature rich. More so than my 5D and likely the D700 I'd like to add too. But they are full frame and fill a need I must have due to my middle aged eyes. My wife is going to do biz 50 miles from Mount Rushmore in a couple weeks and she'll take K20D & 50mm 2.8 SMC-A macro & 105mm 2.5 Macro Vivitar series One & 80-320mm FA. I can't wait to see the exceptional images she'll get with the amazing K20D and her skills and vision. Hopefully she'll visit Badlands too. She's booked two extra days on top of her afternoon biz meeting.
Originally Posted by Groucho 
Olympus DSLRs seem to be sold as many places (around me, at least) as Canon and Nikon DSLRs, even in the warehouse club. I'm not sure if I could go to any store locally and buy a Pentax DSLR. (There is one Ritz in a mall and the big local camera store has Samsung DSLRs last I checked.) That their sales are barely above Pentax's seems like a sad statement for them. It would be interesting to see sales numbers for them, and also, sales numbers for online retailers that cater to photo buffs like B&H, Adorama, Beach, etc. It wouldn't surprise me if Pentax is the #3 best seller at those places. But who knows?