I dunno, Samsungian. Sony made maybe one too many overpriced VCRs and Walkmans that fell apart for me to really want to invest in their system, on some visceral level, I admit. Got to the point I wouldn't pick up a piece of Sony off the *street,* knowing if it was down, for any little thing, it was FUBAR. (actually, I always had good feelings about Panasonic for that: never did seem to be what people called 'good stuff' but it kept running when Sony stuff or whatever cheapie thing I had fell apart)
Not saying they aren't necessarily making a fine product now: just if they handed me an a900 I might say, 'Get that name off the prism, you're psyching me out, man.'
Maybe put the word 'Alpha' up there. You want to be a camera maker, get in the spirit of things.