Originally Posted by deejjjaaaa
what is the business purpose of spending any time & effort all on a store which sells 3-4 Pentax bodies and may be 8-10 lenses a year ? you probably spend more money supporting it on a sales/marketing side - pure loss... $100K - it is like selling 1 Pentax camera a day, even less ?
I'm not saying they spend more time with specialty stores, just that they don't be too strung up on them and force them to buy a huge amount of items knowing they don't attract the same volume big-chain stores do.
Specialty store sales folk are much more fairer with brand treatment than big-store salespeople, though, I think. They won't dissuade someone from purchasing a product from a company that doesn't dole out as much spiffs. Pentax could get their products in every Walmart and the like, but it wouldn't help much if the salespeople push people away from Pentax and to another company that offers better spiffs.
Well, that's how I understand it, anyway. Things might have changed, though.
