PentaxForums.com - View Single Post - Pentax slips to 1.6% japanese market share over 2008: 5th place!

*falconeye* · 01-10-2009, 04:15 PM

Hello friends,

Pentax Japanese 2008 market share dropping to 1.6% would be seriously bad news. So, I tried to verify the figures...

The original source for those figures actually is from
BCN Ranking.

They do indeed list the top-selling 20 "models" in 2008. They do list the market share of lens in KAF mount as well. It is:
10.4%.

So, what's going wrong here? Well, they publish complete monthly data too. Taking their top-selling 20 "models" in December 2008, Pentax market share would be 0%!!!

The K-m scores at #21, and at many more positions further down. The K200d is close, the K20D not too manyx positions behind. Point is: They rate EVERY bundle offering as a different model so that no single one made it into the top 20 (and only one (out of a dozen or so) over the year). The entire list has 80 positions and there is no reason whatsoever to truncate the list when building the totals. This statistics is useless for smaller brands with more than one market offering.

Here is the complete list for Japan December 2008:
BCN Ranking DSLR Dec 2008

Summary:
The figure given by the OP is false. As always in journalism, first verify your source, then publish (read: create a thread...).

01-10-2009, 04:15 PM	#98
falconeye Site Supporter Location: Munich, Alps, Germany Gallery Photos: 28 Posts: 2,930	My findings while trying to verify this statistics: Hello friends, Pentax Japanese 2008 market share dropping to 1.6% would be seriously bad news. So, I tried to verify the figures... The original source for those figures actually is from BCN Ranking. They do indeed list the top-selling 20 "models" in 2008. They do list the market share of lens in KAF mount as well. It is: 10.4%. So, what's going wrong here? Well, they publish complete monthly data too. Taking their top-selling 20 "models" in December 2008, Pentax market share would be 0%!!! The K-m scores at #21, and at many more positions further down. The K200d is close, the K20D not too manyx positions behind. Point is: They rate EVERY bundle offering as a different model so that no single one made it into the top 20 (and only one (out of a dozen or so) over the year). The entire list has 80 positions and there is no reason whatsoever to truncate the list when building the totals. This statistics is useless for smaller brands with more than one market offering. Here is the complete list for Japan December 2008: BCN Ranking DSLR Dec 2008 Summary: The figure given by the OP is false. As always in journalism, first verify your source, then publish (read: create a thread...). Last edited by falconeye; 01-10-2009 at 04:21 PM.