Originally Posted by MRRiley
I understand that there is a financial advantage when mail-in-rebates are not submitted, but I believe that instant rebates generate more sales and those larger overall profits. Thats why I said a smaller instant rebate versus a larger mail-in... I'd imagine the rebate company takes out a good sized chunk too...
You are absolutely right. This has been my experience business-wise. There are several reasons to do a mail-in rebate campaign, such as making a product that has just had it's price raised appear cheaper or leverage the price on an less popular product....all the while knowing that less than 50% of people who will buy the product will actually try to collect the rebate.
But there are just as many reasons not to. One that is obvious is the risk of bad PR. People get irate when they don't get their money, and about 20% of those who send in rebates will run into some sort of problem or delay.
It is for this reason many retailers are banning rebates altogether...it's just not worth the hassle. I agree completely. As a businessman, I certainly don't want to make my customers "work" to get their money "back", for crying out loud! Think about that for a minute!
I also completely agree with reeftool here....if I see two products on the shelf, one has a mail-in rebate and the other costs a little more, I will just buy the one that costs a little more. The "mail-in rebate" advertisement next to a product is a complete turn-off. My time and stress level are worth something as well and I don't want to work and wait to get back money I could have just as easily kept to begin with.