I think the only problem is with the little video cameras that say 'Yes, it's a Pentax.' It'd be like, 'Err, I don't think that's what that is.'
I still think that for clothing type swag, the older logos are much more appealing. The big red block letters might work on a race car or sports arena sign or something, still hard to get enthused about wearing it.
Might look nice on one of those colorful motorcycle jackets, though.
