I know this is the old thread, but I do have something to add.
First I have to say that I bought genuine Kenko CPL (Digital) filter, for 67mm threads, two years ago for US$ 25 on ebay and I hadn't any trouble with it. It was indeed, genuine Kenko. Later, I got two more lenses, each had 77mm filter thread. For SMC 300mm I could use a step-down ring (lens was designed for FF sensor) and it was ok, but for Samyang/Rokinon 16mm I couldn't, since it is designed for APS-C sensor and any step-down ring would be noticeable on the image.
So I decided to bought the same filter, but for 77mm threads. I found it for US$ 22 (Shanghai) and got it today.
First thing that was strange was the different (amateur) text writings, lack of holographic Kenko logo, sloppily Kenko logo and words on the filter, different row of words on the filter. It seems that the paper that was on this box was poorly scan from the original or something like that.
When I put filter in front of lcd screen and turn it until I could see nothing but the black screen. I thought that it seems it really is CPL filter. Then, I tested it on Samyang 16mm with and without filter and, later, compared the sharpness, but I couldn't see any difference. I thought that this was good business. Well, that thought was on until I decide to test it with 300mm SMC lens (without filter, with the old filter attached on the step-down ring and, last, with the new bought filter). Then I could see how terrible it is. Awful quality!
I contacted the seller to tell him that this is obviously a fake, but he's telling me that "our filter is made in Philipine by Tokina Ltd, authorized by the Hoya company." He offered me that I can send it back, but, as he said, "please send the economy shipping way, the shipping cost will cost less. we don't accept the unreasonable shipping cost."
Look it for yourself.
Also what I did notice but don't have any experience to compare it with, is that my old Kenko (genuine) filter will make LCD screen black only on the front side. If you turn it on the other side (180 degrees), LCD screen wont be black. On the other hand, this "fake" Kenko blacks the LCD screen from both sides. I really don't know if this is normal.
Edit: Solved