Pentax wins European Camera of the Year!

Nesster · 09-24-2009, 04:31 AM

So the Year is 1983 and the camera is the Super Program...

*Ash* · 09-24-2009, 04:46 AM

Very nice blast from the past ad.
Thanks for sharing it.

frank · 09-24-2009, 06:16 AM

I got the shoulder strap for that award, but on a different camera:

fearview · 09-24-2009, 10:33 AM

like frank i keep one..

..

B Grace · 09-24-2009, 11:04 AM

Nesster, I take it this was a double-truck ad hence the vertical split in the middle. My first thought was the photographer did a masterful job of masking the reflection of his camera in the lens element. Then I thought "E?" What a strange way to show the Euro Cam of the Year logo.

Nesster · 09-24-2009, 11:54 AM

Yes, inside front cover, so there's a slice that's inaccessible

*Ratmagiclady* · 09-24-2009, 01:09 PM

Ah, I really always did have a soft spot for the Super Program. When I was younger the finder not being up to ME Super standards wasn't such a big deal, but it otherwise pretty much fixed all the annoyances. They really could have put in a real shutter speed dial any time, though.

Very handsome for a chrome camera when they were new, too, though still maybe not as cool as a Super A.

esman7 · 09-24-2009, 05:02 PM

I love how Pentax uses "super" as a prefix/suffix denoting "better than the last one"

bobore · 10-01-2009, 05:58 PM

It's fun to see that ad again. The Super Program (w/ winder attached) was a wonderful camera to use, and very comfortable even with tele lenses.