Just a few hours ago we interviewed Pentax at CP+. This was the first question:
Quote: Last time we brought up the full-frame question at the end of our interview, so this time we'd like to start off with it. We're sorry to say that we've lost many enthusiasts over the course of the past few months due to compelling full-frame deals from competitors. Do you have any updates about the Pentax full-frame (for the enthusiast community) since Photokina? Are you able to officially confirm that such a product will be released in the future?
The interview audio is still in the process of being translated, but based on the rough translation that I have received, it seems that Pentax replied by confirming to us that a full-frame is something that the company will be making in the future, and that they already have multiple prototypes in the works. So there you have it: it's no longer a question of if, but rather a question of when. And I think you can guess a reasonable time frame for a latter
Stay tuned for a homepage post + video tomorrow with the full details.
Again, this is based on a rough translation. The transcript and video, to be posted tomorrow, will hopefully confirm it for sure.
Update:
The video has now been added. More commentary is here:
Pentax Confirms Full-Frame Plans at CP+ - Pentax Camera News & Rumors - PentaxForums.com
The answer isn't quite as definitive as I was originally told it was, but I think it's still fair to say that we have our official confirmation, especially considering the dramatic change in their answer since Photokina. If the head of product planning thinks that FF is a good idea, then IMO that's just good as saying that the camera will be made. Plus, he clearly says that development of the FF is advancing, which you can't really argue with. I wonder what gave him such a change of heart since Photokina?
Adam
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