I was watching the movie "Lost in Translation" recently, and Scarlett Johansson's boyfriend/husband (who is in Tokyo for a photography assignment) also shoots Pentax.
(?Medium-format, though, I think?) Anyway, woohoo!
A Pentax K1000 is also used and shown a good bit (up close) in the Movie, "American Gangster" showing off the Pentax Asahi badge. Pretty cool! Very accuarte for that era.