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Announcing the new cameras now allow retailers to display them for a month or so before the holiday season starts in earnest. Manufacturers can determine demand and weigh market strategy, offering rebates or price cuts for the holidays if need be. My guess is that Pentax's current line of cameras will be slightly cheaper before Christmastime. If it were me, I'd give a camera before the holiday season, though--perhaps, say, at Thanksgiving?--in order to allow them to use the camera to capture their family's celebrations. But then, I can be a bit unorthodox.
In any case, don't buy technology just to store it on the shelf for a few months unless you're worried about the stores being sold out. :-)
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