Yes, I've also had my eye on this lens as a possible next buy Ted. It seems to have a high reputation and the images I've seen on Photosig even with the 1.4 teleconverter have been exceptional. There are positive user reviews here:
FM Reviews - APO 100-300mm f4 EX IF HSM
and here:
Sigma 100-300mm F/4 EX IF HSM APO Reviews
I was also considering the Bigma. I've seen some great images produced by that lens as well. But the extra weight of the Bigma and the constant length and aperture of the 100-300 makes me more inclined to the latter. I spoke to someone who has owned both lenses and he seemed to think that the 100-300 had better IQ without the Teleconverter but I suspect IQ is probably comparable to the Bigma with the TC. It won't of course have quite the reach of the Bigma unless I used a x2 TC, but then IQ is likely to drop off further. Since hearing about the DA* 300 f/4 coming in though I am wondering whether to wait and see. At the end of the day you can't beat the IQ of a good prime. But then there will be no zoom. There are always compromises.
Paul