Pentax displayed a 360 degree prototype lens ("the yo-yo") at Photokina. Not many noticed it, probably because it was off to the side in its own small display case.

Once the images are captured, you can use a computer to pan in all directions and center/zoom in on any point of interest in the spherical image.
Some examples:



How to mount this lens on a camera? Well, there's a challenge for the engineers in R&D! The unit on display was an early prototype, and while we're not sure it will even become a part of the Pentax camera lineup, it's certainly an interesting and potentially-useful concept!



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I imagine you throw it up in the air and it takes the photo at the azimuth of it's flight?
Seems to me there's a guy in a brown hat and white jacket in the top and bottom screen shots with his arms out in front of him. Maybe he's waiting to catch the camera?
I think you know this is likely a certainty to be design play and they aren't likely going to 'develop' anything. Another Pentax Forums wild card.
It seems to me a very comlicated way to solve a simple prolem. Annother guy, a danish gay I belive, inventet af mirror cone, to mount on to a simple lens. The cone mirror made a picture, that a computer software culd interpret and display as i cylindrical panorama. This cone only cost a fraction of what I belive the One shot will. But I still look forward to seeing the pentax One Shot, since I do lots of panoramas in my work as a city planner
Regards
Jens Denmark
I can already see the infringement lawsuit from the Shake-Weight people...
When you go to car shows, they often have concept models, but they are usually displayed prominently and occasionally they turn into real production. If pentax/ricoh was trying to gauge interest they did not do a good job. If they were just looking to make some splash without any plans to actually make it, again it was not presented well as it is hardly been mentioned anywhere.
CCTV-type lens, I think.
if it could take hdr pictures with full dynamic, it would be a cool tool for 3-d Design to create hdr light spheres for realistic lightsettings.
and it seem it's completely wireless witch can be really usefull :)
I think it is standalone. This actually has a lot of applications for commercial use. Think street view without all the cameras. I could think of several other things too. There are a few specialized 360 cameras. Most of them sweep. This is interesting because it does it all in one shot.