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Pentax X-5 Announced

An affordable "bridge" megazoom digital camera · Posted on 08-22-2012 in Pentax News

It's not the long-awaited full-frame, or even a DSLR for that matter, but today Pentax has announced a very interesting 16-megapixel all-in-one "bridge" digital camera called the Pentax X-5.  The X-5 looks the part: it closely resembles the Pentax K-5 DSLR in terms of styling, with a sizable grip and a traditional would-be prism housing bearing the Pentax logo.  Its button layout is very close to that of the intro-level Pentax DSLRs, with a few modifications here and there to support features unique to this type of camera, such as built-in power zooming and the electronic viewfinder.

Pentax X-5 Silver Front

The X-5 houses a very powerful "megazoom" lens featuring 26x optical zoom over an aperture range from F3.1 to F5.9. Its zoom range is equivalent to 22.3-580mm on film, meaning that you can zoom all the way from wide-angle to extreme-telephoto without having to switch lenses (or cameras).  On top of that, the lens focuses as close as 1 centimeter, allowing you to take real macro shots (this feature is also found on the Pentax Optio WG-2, where we found it to work very well)!

Pentax X-5 Silver

Best of all, this camera is loaded with features and only costs $279, making it an amazing value!  It can shoot full-HD video, capture photos as quickly as 10FPS, and gives you plenty of manual control if you want to forgo full automation.  On the back of the camera you'll find a large 3-inch tilting LCD (with half-VGA) resolution, as well as a QVGA (approx.) electronic viewfinder (EVF).  We think that this camera will be an attractive option for many consumer photographers, as well as a nice backup body for more serious shooters, and we hope to bring you an in-depth review of it once it becomes available!  Until then, you can pre-order the camera in black or silver and expect it to ship toward the end of September.

This type of camera isn't entirely new to Pentax, as two previous models (the X-70 from 2009 and the X-90 from 2010) closely resemble this new X-5.

Pentax X-90 New Pentax X-5

The only thing that we have second thoughts about is this camera's sensor.  While Pentax has included sensor-shift shake reduction in the X-5 body, the sensor itself closely resembles the 1/2.33-inch backlit 16-megapixel unit found in the Pentax Optio WG-2, which we found to perform poorly for landscapes and distant subject.  It could very well be that the X-5's larger lens will make up for the small sensor size, but seeing that other manufacturers have started putting such a big emphasis on large-sensor compacts (i.e. Sony with their highly-successful RX100), the future of digital camera surely lies there.  Nevertheless, we have no doubts that this handy little Pentax camera will be a success, as not even Olympus can't beat the low $279 price tag!

The full X-5 specifications will soon be posted in our Pentax Camera Database, where a basic listing with more photos of the camera has already been created.


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adwb [Delete] Oct 14th, 2012 9:26AM

Any comments from a user on noise levels?
Previous x models got very noisy at low iso numbers.
Is this one any better?

adwb [Delete] Sep 26th, 2012 3:22AM

any date for a hands on review yet? rather than all the conjecture based on a spec sheet?

DizziPixel [Delete] Sep 17th, 2012 2:06AM

This camera is now available at B&H, as of last Thurs (9/13) but, oddly it seemed, not from Pentax's online store where the X-5 is still pre-order only. When I inquired the representative advised his agency wasn't actually Pentax/Ricoh associated. He was able to answer my question about not being able to find a spec on filter size and as it turns out, the X-5 lens isn't threaded for one. That was a deal breaker for me. I have a Canon SX20 and will just continue to use it for my boating camera. I have taken my K-5 in the boat but between lens changes and worrying about it falling overboard, it is better left home safe and sound. The SX40, mentioned in an earlier post, is tempting but is $100 more plus extra to get the optional adapter for fitting a polarizer to it. For now, I'll live with what I already have.

gilsouthwood [Delete] Sep 5th, 2012 7:53AM

This made me happy:) Pentax with a cheap superzoom that might sell. Put it this way, if it's a forward move for Pentax, I'm happy.

traderdrew [Delete] Sep 4th, 2012 4:58PM

I think it would be nice if it had interchangeable A lenses.

KRISALE [Delete] Aug 30th, 2012 2:23PM

The Pentax X-5 went on sale in the UK today! At a price of 200GBP. It's only available on a tv shopping channel at the moment - bid tv.

Spodeworld [Delete] Aug 27th, 2012 1:38PM

I am struggling to see what sets this bridge camera apart from even older existing bridge models. I have a Lumix FZ28 which I got in 2009, and I'm not even sure that this has anything to offer that would make it worth a switch. I would love a high end bridge camera. I mentioned the FZ200 with its constant f2.8 in an earlier comment as a bridge worth crossing. While much more expensive than the X5, it still has a major downfall: the dreaded small sensor.

ejbpesca [Delete] Aug 27th, 2012 10:47AM

The X-90 was a short lived huge disappointment failure camera. I wish I could exchange mine for the X-5 to redeem the Pentax name I once held high if it indeed is an improvement. To not take a gamble as I did on Pentax being able to produce a good hybrid camera, buy a Canon SX40. It is very, very superior to the Pentax X90 at about the same price and if the X-5 is anything like the X-90 you do not want this camera.

berkshire bee [Delete] Aug 27th, 2012 8:47AM

So many negative comments.It would be like having an Indy 500 driver test drive my Pontiac Sunfire and then complain about lack of handling and features. Consider the target audience and what would please them. Something that's easy to use, has good zoom range, is inexpensive, and takes decent quality pictures. It seems like this camera would fit the bill.Before I knew what an SLR was, I was happy taking pictures with my Kodak Instamatic with flash cubes.It was all about capturing the moment with what I could afford and today to me those pictures are priceless because without an affordable camera, there would have been no pictures at all.The X-5 will probably turn out to be a great little camera for many people, who might someday move up to something with all the bells and whistles.

Velja [Delete] Aug 27th, 2012 12:46AM

Little surprise me (negatively) Pentax thinking! "A little money, a little music!" In any case, I expect that the new bridge will be on par with the Sony Cyber​​-shot DSC-HX200V! ISO range is small; no GPS, shutter speed below 1/4000?
I was prepared to give and $ 100 more if the new model had the aforementioned details!?
greeting

Internetpilot [Delete] Aug 26th, 2012 5:22PM

I'm a superzoom/bridge camera fan from way back (having gone through Sony superzooms then through Panasonic superzooms and the Panasonic FZ-50 "bridge" camera). This looks like a pretty good entry into the superzoom arena, but I don't know if I'd actually call it a bridge camera. One thing sorely missing from the typical bridge camera features is a flash hotshoe, which it will most assuredly need with the small sensor and slow lens. Still, nice pricetag and I'm sure it will take some business away from the other superzoom offerings.

pentaxinator [Delete] Aug 26th, 2012 4:28PM

This camera should be considered the legacy of the popular and successful k-5 only in looks and name. This is NOT replacing the k-5, just using the name and look to its full marketing potential. @Zaphodmonster is right, the k-5 is discontinued, and no, pentax is not becoming a super-zoom brand and leaving the pro market. My third camera was such a bridge, it was a fujifilm like my previous camera. And if fujifilm had a DSLR on the market when I went shopping for one, I would have bought it no strings attached. So it makes sense, from a marketing point of view, to have a camera in this range. Even if only the looks and the name is pentax, it does not matter as long as the camera is not terrible. And don't come to me complaining this is not a full-frame camera, we are not getting a full-frame until next year, and probably the year after that.

Spodeworld [Delete] Aug 26th, 2012 3:23PM

I was hoping for a larger sensor and higher density LCD. I'd rather pay more and have something with higher image quality and better low light capabilities. Although it offers a lot more and still has a small sensor, the lumix fz200 looks much more promising. And if it doesn't shoot raw......

9thumbs [Delete] Aug 26th, 2012 8:39AM

Only JPEG.......no raw?

Anton Magus [Delete] Aug 26th, 2012 3:38AM

As the very happy owner of an X-90 I think the X-5 is great for Pentax and great for users. Many will buy this camera, get good results and then upgrade to a K-30. Others will be happy to use it as a carry around camera. The lens appears identical to the X-90 which doesn't have major barrel or pincushion distortion at the extremes. My guess is that the X-5 will take great shots within its technical limits (ISO 800 and lower/good light) and give much better results than any other $279 camera. I just wish Pentax owners would stop bitching all the time. If you don't like what Pentax offers you always have the option not to buy one.

timh [Delete] Aug 26th, 2012 1:49AM

Ah, nostalgia for my old Minolta DiMAGE! Same thing with an up to date sensor and a modern EVF, it seems (they even had SR). Good camera, but not a serious camera.

Where are the serious cameras?

AlexM [Delete] Aug 26th, 2012 1:14AM

This new camera seems to be playing catchup to the Sony DSC-HX100 which has similar features, including the multiple exposure low light capture. I have the latest Sony DSC-HX200 and it is a far superior camera than what this camera purports to be.

FreezeFrame [Delete] Aug 26th, 2012 12:52AM

Part II:

On the other hand, for sake of a larger imaging sensor and lower noise, I bought a Pentax Kr last year, which I thought would replace these bridge cameras since the body was small and relatively lightweight. I have since purchased eight lenses for it (besides the kit lens), almost all are lighter weight Pentax brand lenses, since I wanted to keep both cost and weight down. Not impressed with the lenses. I’d call most of them tolerable.

The camera has been a total pain in the butt. The electronics are random and untrustworthy, the metering and white balance is erratic, its mechanics/electronics jam up, it corrupts my SDHC cards, and is completely unreliable, and the image stabilization sucks. I'm lucky to get an extra f-stop out of it. Its autofocus can never be trusted, so much so, I usually manually focus the zooms now, and most of the time I've gotten better results from my Canon bridge camera than the Kr. The only place the Kr has shone is using high ISO in low light settings.

It’s going to the Pentax service depot shortly (still under warranty), but I don't hold out a lot of hope for it. Even if they fix it, I don't expect it to last long once they've gotten their hands into its guts.

No idea if this Pentax X-5 under Ricoh's supervision will be a more reliable product than the Hoya made products were (certainly hope so, or Pentax is going to be history like so many others). Then again, Hoya never wanted Pentax's camera division, so I'm not surprised they turned out good designs with no quality control.

Oh, as for all the people wondering why Pentax introduced such a small sensor chip and slow lens on this bridge camera with a 26X zoom, its basic physics (and economics) at play. To create a 26X zoom with an even slightly larger image sensor would have increased the size and weight of the lens considerably. That's why you haven't ever seen a APS sensor camera with a 26X lens. It would probably weight in at 60 pounds and be 3 feet long.

FreezeFrame [Delete] Aug 26th, 2012 12:51AM

I have owned and used several of Canon's "bridge cameras" for years, in fact, I have taken over 100K images on one of them. It is a perfect mini-DSLR experience without the weight, the need to change lenses, the dust on the sensor problems, etc. Mine even shoot RAW with a hacked OS, and I added a filter ring to the lens front to be able to use diopter close up lenses and a polarizer. The lens is very nice, and as long as I keep the ISO 400 or below it makes for nice clean images (newer ones probably do better still). I only hope Pentax does as well with their product.

Oh, BTW, none of these Canon cameras has given me one iota of problems over the years I have used them. They are fun and easy to use, have a lot of great processing and special effect features, great macro, many manual features, do movies, have optical image stabilization, and a totally articulating screen, and a hotshoe, use AA batteries, etc. Just plain nice experiences all the way around. I have "sold" a lot of my friends (mostly professional photographers) on them, and more often see them with these in their hands than their profession gear (I'm speaking full frame DSLRs in many cases) because they are small and convenient.

Part II follows?:

Confused [Delete] Aug 25th, 2012 7:55PM

One thing you can be pretty sure about, bearing in mind the extended range of the new X-5 bridge-camera’s mega-zoom optics (22.3-580mm lens - equivalent 35mm film) will be noticeable barrel distortion at the extreme wide-angle of things and corresponding pin-cushion distortion at the other, although this can fortunately be successfully remedied at the editing stage using appropriate software.
All I can say in the X-5’s defence is that at least the designers at Pentax sensibly decided to incorporate Shake Resistance into this camera, which given the extraordinary reach of the supplied telephoto lens is absolutely essential IMHO and is more than can be said when comparing equivalent designs turned out by Fuji for example. Admittedly due to the relatively sealed nature of this ‘bridge’ type of design, there is probably less chance of encountering undesirable dust particles depositing themselves onto the sensor’s surface than one might usually expect to do in a DSLR.
However there is a major achilles heel that affects all of the ‘bridge-camera’ type designs which I have encountered to date and that is of course the pathetically small size of the digital sensor which is typically fitted to them. Unfortunately as most serious photographers in the digital era are by now only too aware, cramming ever-increasing megapixels pixels into a relatively congested space is a sure-fire recipe for highlighting a singularly undesirable side-effect, namely sensor noise.
Inevitably the seemingly perpetual megapixel ‘numbers race’ continues to be driven by the far-eastern corporations who through their advertising channels appear to aim this product primarily at the great unsuspecting masses, who sadly seem to know no better…..c’est la vie !

walky [Delete] Aug 25th, 2012 6:58PM

Not really what I would call a super zoom, I would consider that category for those close to 35-40 as some being sold right now. More of a middle of the road zoom, really, which justifies the lower price.I do have a Canon of 35X which I call a super zoom.

TCerbo [Delete] Aug 25th, 2012 4:40PM

Looks interesting expecially at that very low price, however, I am holding out for the "next" gen K-5, to replace my aging K-20.

dmbaile2 [Delete] Aug 25th, 2012 3:54PM

That's so gross...

Shotintheass [Delete] Aug 25th, 2012 3:34PM

Great zoom. Unfortunately not a serious contender with that small sensor. At that price it will make a good starter camera for an 8 year-old.

Tord [Delete] Aug 25th, 2012 3:02PM

Been thinking switching to Nikon, as their offering is so much better, not least the Nikon 1 system. The lenses are not that different, but the selection of cameras for us Pentaxians is very restricted, compared to what Nikon offers. The same is almost true for the lenses, of course, but you get a far better selection of lenses for Nikon cameras, than you get for Pentax cameras, and at a lower price!

unfocused [Delete] Aug 25th, 2012 2:57PM

A piddling little sensor and a slow lens. What a waste of time and effort. I like bridge cameras having had an Olympus C8080 and a Kodak P880 in the past, but both sported a much larger sensor. The Kodak's nice Schneider glass went down to 24mm equiv while the C8080 was f2.4 with a tiltable LCD screen. Get serious - who needs or can use 580?

Yes please, give us a bridge camera, but put performance first!

Monobod [Delete] Aug 25th, 2012 2:39PM

Interesting, but I do hope they are also working on the long awaited full frame body. They have had enough time to weigh up the contenders and produce something that challenges the Canikon offerings, whilst retaining the Pentax traditional elegance and feel. I also hope that this X-5 will generate some profit to fund the FF.

Tord [Delete] Aug 25th, 2012 2:33PM

Got the NEX-5N for shots like the ones you can take with this baby. But why doesn't it use a bigger sensor?! Would love a similar camera, using a CX-sized sensor! But compared to the latest Olympus it is sure the champ!

allknowingeye [Delete] Aug 25th, 2012 2:32PM

Come on Pentax, give us a Full Frame with 1080P24 and 1080P30, a mic input, a headphone jack, live Hdmi feed and we will beat a path to your door. I would buy it even a K-01 mirrorless form factor.

allknowingeye [Delete] Aug 25th, 2012 2:28PM

I hope this is not a signal that Pentax is becoming a bargain junk brand.

Tord [Delete] Aug 25th, 2012 2:26PM

Compared to other super-zooms it has a lot going for it, not least that it has a real electronic viewfinder.

rjohnst3 [Delete] Aug 25th, 2012 2:17PM

Just more disappointing news from Pentax. Please...Pentax, provide a great new camera for real photographers. FF. PLEASE? PRETTY PLEASE? WITH SUGAR ON TOP?

romancos [Delete] Aug 25th, 2012 1:35PM

I wish Pentax would use same rotating LCD screen on their flagships. It's very useful for video and low/high angle shooting...

HypnoCin67 [Delete] Aug 25th, 2012 1:34PM

It sounds good on many, many levels, but it is disappointing that it wouldn't make use of the K5 sensor, which allows one to do landscapes and night photography so nicely. Until I read that part, I actually considered it for fun!

arkacom [Delete] Aug 25th, 2012 1:32PM

Why is so cheap plastic?

dmeadows85 [Delete] Aug 25th, 2012 1:22PM

I don't think this is a bad move on Pentax's part. The superzoom, at least in my own experience, was a natural next step up from a point-and-shoot. And in offering the X-5, which hopefully might show up in some big box stores next to the Canons and Fujis, it might draw in a new user base who is not quite ready for the dSLR "plunge," but wants to have the range that a kit of lenses would provide.

Here's hoping it's actually a good camera, though...

junousia [Delete] Aug 25th, 2012 12:20PM

Quite interesting camera for back up, but how about hot shoe, is it the same as DSLR's has.

slowpath [Delete] Aug 25th, 2012 11:18AM

My wife would love this camera, and I might consider it as a backup camera to use when I don't have the right lens on my main body. For screen display these small sensor cameras can produce some good shots.

WPRESTO [Delete] Aug 25th, 2012 10:53AM

I agree with TheMole: disappointing there's no TTL hot shoe. Shutter delay is a big question. It severely limits using the telephoto end of virtually all fixed megazooms for wildlife photography. On the upside, what fixed zoom camera has a zoom that goes to 22.3mm equivalent at the wide end?? Actually, my ideal carry-about touring/vacationing P&S would have a 15-150mm equivalent zoom. Would pay quite a bit for a pocketable camera with such a lens.

dragra [Delete] Aug 25th, 2012 2:51AM

I was looking after Superzoom to supplement my dSLRs. Have been checking some Nikon and Olympus models but didn't like them. Now here's X-5, love at first sight! I don't need RAW in such a camera, I am getting it for having fun with it and for decent video.

Designosophy [Delete] Aug 24th, 2012 7:16AM

A nice superzoom. Not for me; I need raw. But good for the consumer all-in-one market, no doubt. Especially with that price tag. That said, I do wish Pentax would create a Q-based AIO with a fast zoom lens. I had to go outside of Pentax to find such.

GibbyTheMole [Delete] Aug 24th, 2012 5:19AM

No external flash connection would be a dealbreaker for me. Adding a hot shoe would've added what... a couple of bucks to the cost of production, tops? Omitting that detail was kind of a dumb move, IMO. Otherwise, looks like a nice camera.

lightbulb [Delete] Aug 24th, 2012 1:59AM

I would love a flip out articulated screen from the side, as it can be useful for self-portrait.Hopefully the K3 has this.

ChrisJowett [Delete] Aug 24th, 2012 1:31AM

I have no idea why anyone would be opposed to an articulated screen. The lack of articulated screens on Pentax DSLRs and the K-01 are the primary functional and marketing flaws. 5 years ago my eyesight was perfect, but now it's stuffed. The standard neckstrap is actually not long enough for me to focus on the back of the camera without glasses and I've almost maxed out the diopter adjustment on the optical vf. A 90 degree vf on the K-01 for waist-level shooting and I'd run down to the store right now and buy one. I trust common sense prevails and the K-30 is the last Pentax with a fixed screen.

LFLee [Delete] Aug 24th, 2012 12:23AM

come on, it's only $279!
$279 with such a camera, what more can you ask for??

EVF? tilt screen? please don't make K5 replace with tilt screen (make 2 K5 replacement and charge $150 more for those who wants tilt screen).

GerryL [Delete] Aug 23rd, 2012 8:50PM

This is a sign that Pentax is toying with the "tilt" or "articulating" lcd which is a good sign.
This would mean, it might come out on it's future DSLR's.
This bridge camera is good news to me as experimentation for their DSLR.

k9lover [Delete] Aug 23rd, 2012 5:17PM

How is this camera going to stand out against stiff competition in an already crowded field. It ain't going to happen unless Pentax does something extraordinary. In a fantasy world I would design a bridge camera with the same sensor and processor as the K-01. Of course that would kill DSLR sales.
Why do some readers think a full frame camera is the holy grail and will suddenly make them happy. Those who do sound like they think a camera is a status symbol or they have lots of money to burn. A Canon 5D is north of $4000 with lenses. How many photographers, who don't make money with their equipment,want to pluck down that kind of cash for a hobby. Pentax has never marketed itself for professionals. The camera body is only part of the equation. Lenses and strobes have to be on par with the camera body. Pentax lenses and strobes are not at this level.

MrMotivations [Delete] Aug 23rd, 2012 1:59PM

Perhaps bridge cameras sell better in markets other than in the US, say as in Europe. I also own several Fujis (as well as a k-7 and istDS), but I'll likely grab the HS30 Fuji when I run out the door. It costs $150 more than the Pentax's proposed $. If the x-5 is competent and fun to use, renders acceptable IQ, then Pentax's price point can make this a hit for the company.

ChopperCharles [Delete] Aug 23rd, 2012 1:25PM

Also, no hot shoe, which combined with the slow aperture means this is useless for indoor photographs.

ChopperCharles [Delete] Aug 23rd, 2012 11:44AM

I'd be much more interested if it was a decently fast lens. But 3.1-5.6 is too slow to be of much use to me. I might pick it up on Woot after the price drops substantially, but then again, I might not either...

Charles

alexcox [Delete] Aug 23rd, 2012 9:19AM

What a shame the K-01 didn't include the tilting viewfinder and substantial grip! It's potentially a great camera and clearly such features are not expensive.

DragonLord [Delete] Aug 23rd, 2012 7:50AM

I don't think all this negative response is necessary. Pentax has not had a bridge camera for a while, and the X90 was expensive ($400 at launch), so this is certainly welcome. The pricing seems very good as well. The image quality may not satisfy enthusiasts, but a camera like this designed after the successful K-5 is going to bring some new customers to Pentax--and maybe even into the K system.

sam-joseph [Delete] Aug 23rd, 2012 5:47AM

I'll buy one, even though I'm not very happy with the other Pentax bridge camera I already own, the X70. This one looks good to me, as a travel camera, when I don't want to be tempted to change lenses and slow the tour group down. I just hope the battery and video capabilities are way better than the X70.

DaveHolmes [Delete] Aug 23rd, 2012 5:03AM

A cropped dslr sensor with a fixed 35mm lens in the body of an ME would've been a much better bet for RicohPentaxImagingCorp...
Yes the price is good but the bridge-camera market is all but dead...
Do Pentax's R&D do any 'R'?!

dmytty [Delete] Aug 23rd, 2012 4:06AM

Pentax has long been known for their limited lenses...so why does Fuji have the X100 success? That camera was/is mobbed; it's a true 'bridge'/'gateway' camera for the X Pro 1.

Beyond luxury point and shoots, I've wondered why there are no real tough cameras for the kiddies. We got the Olympus TG1 w/ 25-100mm f/2 for our 4 year old (and our snorkeling), but the UI could be really cleaned up. Most adults would even appreciate the EZ interface.

IMO, a better 'tough' camera with kid UI and/or an X100 competitor would have been more notable.

richard balonglong [Delete] Aug 23rd, 2012 2:43AM

A lot of commenters here are going crazy about this X-5. Relax mates! This is a bridge/super zoom camera, not a dslr and not replacing the K-5. Fujifilm, Nikon, Canon, Panasonic have all this kind of cameras too. We just need to wait further for the new pro models from Pentax. Just wait, and relax...

RaZZ3R [Delete] Aug 23rd, 2012 2:43AM

FINALY AN TILTEBLE LCD (at least verticaly) on a Pentax camera (at least bridge) wich makes me hopefull that we might see (at least one day) on DSLR. It would be a dream camera if we could see it on the next DSLR K-(whatever)

Zaphodmonster [Delete] Aug 23rd, 2012 2:34AM

While this camera is remarkably similar in body detail to the DISCONTINUED K5 makes me feel quite certain that the K5 upgrade will feature a new body design. Considering how differently styled the K30 is I can only imagine what will be announced soon for the new flagship body.

Tonto [Delete] Aug 23rd, 2012 2:29AM

$280 bones is pretty good value, also 22mm equiv at the wide end is great!

jackassp [Delete] Aug 23rd, 2012 1:22AM

Actually Nikon had the L810. Pretty close. :)

calsan [Delete] Aug 23rd, 2012 1:01AM

@dmytty
Are you serious? BMW are known as the Russian Doll car company! Anyway, they do make a cheap version of the X5. It's called the X3 and it's a 2wd with a tiny engine but it looks the same as the bigger 4WDs.

dmytty [Delete] Aug 23rd, 2012 12:19AM

I don't think Nikon has released an S800 superzoom that looks remarkably like the D800.

I have had the Ricoh GX100 for 4+ years. It's a great manual camera with decent glass and sensor. Pentax would have been better off updating the GX100: give it a 1" sensor, twin dials, and an f/2 'short zoom' lens and it would have made a quality introduction to the DSLR and/or a DSLR backup. Make it 'weather resistant' and you have the start of some cachet.

jackassp [Delete] Aug 23rd, 2012 12:09AM

Last time I looked, both Canon and Nikon produced similar spec P&S cameras too.

dmytty [Delete] Aug 22nd, 2012 11:58PM

An "insignificant bridge camera" could be harmless...but they made it look exactly like their top of the line models, and even named it similarly.

Imagine if BMW came out with an SUV named the K5, and it looked very much like the X5. Imagine the same BMW K5 had nowhere near the same performance, utility, or driveability. Do you think BMW might damage their brand? Do you think car enthusiasts might scorn BMW and their 'K5'? Might stock analysts wonder if BMW is desperate?

Pentax marketing seems desperate. To think that my criticism a few days ago was that they didn't have a single picture of the K30 being used as a weather resistant camera (ie the K30 at the waterpark, ski-hill, etc). The X5? I think it makes the K5 roll over in it's grave.

Sol Invictus [Delete] Aug 22nd, 2012 11:28PM

Reading the panic in these comments is hilarious! Pentax comes out with an insignificant bridge camera and suddenly THEY ARE LEAVING THE PRO MARKET!!!!1!!

Zaphodmonster [Delete] Aug 22nd, 2012 11:07PM

So much negativity and alarmism over nothing. This is the tiniest appetizer before the main course that will be coming in just about a month. I would share concern if nothing was announced and this was the only thing that was announced in september, then there would be trouble.

callmeraymon [Delete] Aug 22nd, 2012 11:01PM

Is it just me or does it seem like they are leaving the pro market?

Verglace [Delete] Aug 22nd, 2012 10:53PM

to me they look like fake chinese knock offs of the k-5...

ogl [Delete] Aug 22nd, 2012 10:37PM

The price is really low, that's why any criticism has no any sense. IMO.

dmytty [Delete] Aug 22nd, 2012 10:13PM

@DSims ... This type of camera can only appeal to the ignorant and unenthusiastic. As you mentioned, the X5 looks like the DSLR lineup. The X5 will merely let X5 users 'think' that they have the same quality camera as that guy with the K5. "Why do I need to upgrade...the camera looks the same!?" Bad...bad...Pentax DSLR brand watered down even more.

DSims [Delete] Aug 22nd, 2012 10:04PM

@dmytty - I don't think it has to make any money - it only has to be good enough for people to like it and want to buy another Pentax next time. And it needs to take up shelf space so Pentax has a continued presence in stores. Also, it looks so much like a DSLR it's like a walking advertisement. X-5 looks so much like K-5 that it makes me wonder what the K-5 follow-on will be called - I'd think something similar sounding.

dmytty [Delete] Aug 22nd, 2012 9:39PM

Little sensor + slow lens = unusable zoom

Very unimpressed...I thought Pentax was going 'high-end'? Too much competition here for Pentax to make any money.

Alizarine [Delete] Aug 22nd, 2012 9:31PM

gonna wait for sample images... :)

gebco [Delete] Aug 22nd, 2012 9:14PM

Looks interesting. One feature I would like to see is a hotshoe. My old Sony V3 was considered a bridge camera as well and has the hotshoe which I have used quite a bit, especially when I was photographing amateur theatre dress rehearsals.

blackcloudbrew [Delete] Aug 22nd, 2012 8:51PM

OMG, I had no idea we'd be seeing something like this. Superzooms look out! I may be interested in this seriously.

solomoj13 [Delete] Aug 22nd, 2012 8:49PM

Good to see some diversty. But still waiting for a FF patiently..Hope to see it being displayed at Photokina..

pentaximus [Delete] Aug 22nd, 2012 8:48PM

Yep, 26x zoom. I'll have to let my mom know about this one. It's right up her alley!

Tanzer [Delete] Aug 22nd, 2012 8:34PM

Good to see some product diversity. One comment though - according to specs, the audio is monaural only. I always thought that was a weakness in the X90, but this is a simply baffling decision today, given the competition.

DSims [Delete] Aug 22nd, 2012 8:34PM

I believe you mean 26x zoom as reported elsewhere, not 16x.

littledrawe [Delete] Aug 22nd, 2012 8:25PM

So this is what they meant when they introduced the DA 560mm f5.6 and in such a small package, that is awesome!!