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Fujifilm X10 Review

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With the demise of the Pentax X70 and X90 cameras, Pentax no longer offers a camera with a non-interchangeable zoom lens and a view finder. We will therefore take a look af the recently introduced Fujifilm X10 which would fill the gap between the Pentax viewfinder-less point-and-shoot cameras and the Pentax DSLRs.

The Fujifilm X10 is basically a point and shoot with a non-interchangeable zoom lens, but in an appealing retro design and of much better build quality that your traditional point-and shoot. Thanks to a larger sensor, it also provides better image quality than your standard point-and-shoot, as well as lots of manual controls.

The also recently introduced Pentax Q is an ultra compact, mirrorless, interchangeable lens camera. The Q is inspired by a Pentax DSLR in its shooting modes, menus and interchangeable lens capability, so where the Fujifilm X10 is a step up from a point-and shoot, the Pentax could be considered a step down from a DSLR.

Fujifilm X10

Fujifilm X10, The Camera Pentax Should Have Made?

So which camera is better, the X10 (a step up from a point-and-shoot), or the Q (a step down from a DSLR)?

We hope we address this question with this review of the Fujifilm X10 in combination with our in-depth review of the Pentax Q which can be found here.

Table of Contents


In September 2010 Fuji introduced the Finepix X100, a retro-designed APS-C range finder camera with a fast non-interchangeable lens with a fixed focal length. It was a bold move to introduce a fixed focal length camera at a high price point, but the X100 became very popular despite its hefty price tag well over $1000. Fuji is now following up on that success with the similarly-designed X10, which is more compact thanks to its smaller sensor, has a zoom lens in stead of a prime lens and thus is a more versatile camera. To top it off the price is significantly lower than the X100: the MSRP is $599.

X100 and X10

In the Box

Box contents

The Fuji X10 comes with the following in the box:

  • The X10 body itself
  • Strap
  • Eyelets for the strap and a tool to open the eyelets (not shown)
  • Li-Ion rechargeable battery NP-50
  • Battery charger Fujifilm BC45W
  • USB cable
  • Owner's Manual (132 pages) in English
  • Owner's Manual in Spanish
  • Errata sheet for the manual
  • List of service centers and product registration guidelines
  • CD-ROM with
    • FinePix Studio (Windows) and FinePix Viewer (Mac), both with SilkyPix Raw Converter
    • Operating Manual as PDF files in 32 languages
Buy the Fuji X10 Review and Pentax Q Comparison


Review originally published on December 11th, 2011