K-1 Hardware Upgrade: Pentax Loves You, Too
Ricoh will upgrade K-1 main board to add K-1 II features
By JonPB in Pentax Announcements on Feb 23, 2018
Ricoh has announced an offer that will essentially upgrade your current Pentax K-1 to a Pentax K-1 II. Pentax K-1 owners will be able to have their main circuit board replaced, upgrading the camera with the new features of the K-1 II, which we understand will include the accelerator unit that enables ISO 819200 and lower noise as well as the new Dynamic Pixel Shift Resolution mode that allows hand-held capture of pixel-shifted images. The upgrade service will also swap out the SR logo with one that reflects the K-1 II's new capabilities.
In a market where "upgrade" has become a euphemism for "replace," this appears to be an unprecedented act of brand loyalty: one from the manufacturer to the customer rather than the other way around. This is not a trade-in incentive. This is not an out-of-warranty repair. This is an offer to take your last-generation camera and upgrade it with a few new components to make it just as good as the latest model available.
The K-1 upgrade service will cost $550 (USD) and will be available through authorized repair channels in many major markets (the price of a new K-1 II is $1999).
In the US, the service can be obtained from Ricoh's US repair service provider, Precision Camera, from May 21 through September 30, 2018. Canadians will be have the same service available through Sun Camera for $690 (CAD). UK pricing is set at £450 through Johnson's Photopia. For information on repairs elsewhere in Europe, visit the country-specific sites of Ricoh Imaging Europe. In Australia, service will be provided through CR Kennedy, with details yet to be announced. Ricoh promises to provide more details in the coming weeks, and we will keep you informed as we learn more.
Complete information on the Pentax K-1 II can be found in the official K-1 II announcement.
Ricoh announces an upgrade service for current PENTAX K-1 consumers
WEST CALDWELL, NJ, February 21, 2018－Ricoh Imaging Americas Corporation today announced their new PENTAX K-1 Mark II 35mm full-frame digital SLR (DSLR) camera, in conjunction with this they also announced an upgrade service for current PENTAX K-1 users.
The upgrade service shows their gratitude to PENTAX K-1 digital SLR camera users and allows them to receive the advanced functions of the new PENTAX K-1 Mark II in their current K-1 cameras.
Here is an overview of the upgrade service:
- The upgrade service will be done for a limited time from May 21, 2018 – September 30, 2018.
- Upgrade cost: $550USD / $690 CAD
- Cameras will need to be shipped to Precision Camera (US) and Sun Camera (Canada)
What will be done to your camera?
The PENTAX K-1’s main circuit board will be replaced to add new functions featured in the new PENTAX K-1 MKII. Additionally the current SR logo on the PENTAX K-1 MKII will be replaced with the new PENTAX K-1 MKII logo.
More details on the program will be released in the upcoming weeks. Please go to www.us.ricoh-imaging.com or email us at email@example.com for more information.
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