Ricoh launches the RICOH GR III HDF and RICOH GR IIIx HDF

Highlight Diffusion Filter softens light for more expressive images

By cjfeola in Pentax Announcements on Mar 28, 2024
Ricoh launches the RICOH GR III HDF and RICOH GR IIIx HDF

Ricoh is introducing two new GRs with its newly developed Highlight Diffusion Filter (HDF), which diffuses highlights for softer light, creating more expressive images with a sense of depth and emotion. The HDF, which can be turned on and off in a single action, allows users to add a totally different kind of visual expression to their images.

The RICOH GR III HDF and RICOH GR IIIx HDF will be available in April at, as well as at Ricoh Imaging-authorized retail outlets. The suggested retail prices are $1,069.95 for the RICOH GR III HDF and $1,149.95 for the RICOH GR IIIx HDF.

Ricoh developed HDF through the years-long cultivation of its advanced inkjet technology. HDR is a special-effect filter that diffuses highlight areas and creates a blurred effect along the image’s edges, producing images resembling those captured in film photography or vintage movies.

HDF can be instantly switched on and off with a single action, allowing effortless switching between the clear, sharply focused images characteristic of the RICOH GR series, and the softer HDF images. HDR replaces the Neutral Density filter, which is not available in the new models.

“The RICOH GR III HDF and RICOH GR IIIx HDF inherit the fundamental merits of our GR series–exceptional image quality, flawless point-and-shoot operation and outstanding portability,” said Ken Curry, president, Ricoh Imaging Americas Corporation. “The new GR HDF models give users a new creative option that expands the visual boundaries of snapshot photography.”

Here are GR images with and without HDF:



More GR images with HDF:

The new Ricoh GRIII HDF and Ricoh GRIIIx HDF feature:

  • Single-action switching to the new, built-in HDF to create softer light, more expressive images
  • The color of the shutter-release button has been changed to dark silver to subtly differentiate the HDF models from other GR series models and to symbolize the effortless shift of visual expression. The default setting of the Fn (Function) button has also been changed to ON/OFF HDF switching,* allowing the user to quickly engage HDF with a press of a button.
  • The user can pre-program up to three white-balance settings as the base white balance.** It is also possible to couple the base white balance with the White-balance Fine Adjustment function.
  • The new models feature Zone Select AF,*** which automatically sets the focus at the most appropriate point within the image area after the user shifts the 3X3 focus area to the desired zone.

*The user can also select another function as the default setting of the Fn button.
**This function can be added to all RICOH GR III and GR IIIx series models using function-expansion firmware, which is scheduled to be released along with the market launch of these new models.
***The 3X3 focus area is identical in size to that of the Auto-area AF (Center) mode.

Please refer to our camera database for full specifications:


gr, grx, hdr, ricoh

Comments PentaxForums @PentaxForums News | Reviews | Forum

Support Pentax Forums Donate to Pentax Forums Support Pentax Forums