Ricoh Stays Committed to Cameras & Pentax Brand

Ricoh responding to misleading rumors

By PF Staff in Pentax Announcements on Apr 12, 2017
Ricoh Stays Committed to Cameras & Pentax Brand

Ricoh has today (April 12) released a press release that confirms the company's commitment to the camera industry through the Pentax and GR camera brands and also to the innovative Theta product. The press release is a response to the rumor mill that would allege that the opposite could be true. Said rumor naturally created a lot of discussion on PentaxForums in this thread.  We're happy to see Ricoh reacting this quickly to put matters right.

The full press release reads as follows:

With regard to the article about RICOH today

Apr. 12, 2017

Ricoh Co.,Ltd.

Today there was an article saying that RICOH considers to shrink the camera business and withdraw from consumer products. This article is not based on RICOH's official announcement.

RICOH is focusing its resource on the high added value products such as PENTAX and GR that are appreciated by the existing users and photo hobbyists. RICOH is also a market leader of input devices in the VR or AR market with its "RICOH THETA" where we can see rapid growth, and will keep on expanding the business even more in this field. In addition, RICOH will develop and expand the imaging business in the solution business field for corporate, by creating new market utilizing its own camera technology.

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