New Pentax Rebates Now in Effect - Mostly

Camera prices drop, but online lens prices do not

By PF Staff in Third-Party Announcements on Sep 4, 2012

The US Pentax instant rebates and price drops announced last week now seem to be in full effect at retailers, with one small twist: under the MAP pricing policy, the lower lens prices cannot be advertised online.  Thus, at least at online stores, 5 of the 6 instant lens rebates actually ended up reverting lens prices to full MSRP less the advertised rebate amount.  We trust that this will be addressed by Pentax over the coming weeks, as there prices are unreasonable when compared to those of other manufacturers.  It is curious, however, that this policy only seems to affect premium (DA*) lenses.

Confirmed New Prices

Pentax Q


(Click to view deals)

Standard kit: $399
5-15mm zoom kit: $499
Dual lens kit: $649

Pentax K-01


Body: $549
40mm XS Kit: $599 (great deal!)
18-55mm & 50-200mm Kit: $749

Pentax K-30


Body: $799
18-55mm Kit: $849
18-55mm & 50-200mm Kit: $1049
18-55 & 55-300mm Kit: $1099
18-135mm Kit: $1149

Pentax 645D

Pentax 645d


All prices in the table above are the maximum that can be charged for any of the items. They may vary from store to store.

High DA* Lens Prices

Lens Old Online Price
New Online Price

DA* 16-50mm F2.8




DA* 50-135mm F2.8


$899 $1524

DA* 55mm F1.4


$649 $724

DA* 60-250mm F4


$1249 $1899

DA* 300mm F4


$1129 $1324

DA 50-200mm F4-5.6 WR


$249 $199

Learn more about any of these items in our in-depth reviews or lens database, or camera database.

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