Pentax Advertising Gone Mobile

Taxicab ad for a Pentax 645Z

By PF Staff in Photokina 2014 on Sep 15, 2014

If you followed our Photokina coverage back in 2012, you'll recall seeing a handful of taxis stamped with Pentax Ricoh banners. Well, this year Ricoh is back at it, and Pentax cameras are getting plenty of publicity out on the streets through roof-mounted advertising. We spotted an ad for the Pentax 645Z in downtown Cologne this evening:

Pentax Taxi Ad

Plenty more of these are bound to pop up as Photokina moves into full swing.

Speaking of innovative advertising, Nikon logo flags have been installed along the side of the highway ramp leading to Koelnmesse:

Click to Enlarge

Similarly, Cewe Photobook has occupied not just one but every single street ad along the walkway to Koelnmesse's north entrance, for a total of more than a dozen consecutive ads. Someone really wants to be seen!

Finally, Canon has plastered a "discrete" banner above the eastern entrance, conveniently visible from the adjacent metro station:

Canon Banner

HD Pentax-DA 16-85mm F3.5-5.6 ED DC WR: A Closer Look

Pentax (Ricoh Imaging) Booth In Pictures

More from the Pentax Forums Homepage

Comments

About The Author
PF Staff

PF Staff's avatar Various writers regularly contribute articles to the Pentax Forums homepage blog. More recent articles are published under each author's forum username. We hope you enjoy our guides and news...
More articles by PF Staff →

Share This Article

9,945 Views

Article Categories

Related Reviews

Pentax Image Transmitter 2

Pentax 645Z Review

Trusted Pentax Retailers

Support us by shopping at our partner stores: B&H Photo and Adorama.

Quick Links

Marketplace Listings

About Pentax Forums

We are the ultimate Pentax resource and home of the largest and friendliest forum for Pentax users! Whether you're looking for reviews, want to share photos, or just need help, you've come to the right place. We also offer free photo space and a host of official and unofficial photo challenges where you can test your skills. If you are not yet a member, you're missing out. Come join us- it's free!

Pentax Forum

Create an Account

Support Us

If you've found our site helpful, consider making a donation or buying Pentax gear through our trusted retail partners, B&H Photo and Adorama. By supporting us you help fund future content and site improvements. All site supporters are entitled to an account upgrade.