A look back at the year that was
By deadwolfbones in Photo Industry News on Feb 13, 2017
While it was a tumultuous year for the world at large, 2016 was a banner year for Ricoh Imaging and the Pentax brand. New cameras, new lenses, and a renewed focus on enthusiast photographers made last year a great time to be a Pentaxian, whether you just hopped on the hype train or you’ve been riding it for years.
Join us as we count down the biggest stories of the year that was.
Big price drops on cameras and lenses!
By deadwolfbones in Deals and Savings on Feb 8, 2017
This week Las Vegas plays host to the annual Wedding and Portrait Photographers International (WPPI) expo, and photo stores are rolling out the red carpet with some big albeit temporary price cuts on popular cameras, lenses, and accessories.
Here's a quick rundown of the most interesting online deals that just went live!
Old-school looks, new-school guts, and uncertain status
By deadwolfbones in Photo Industry News on Jan 30, 2017
Another winter, another CP+ trade show in Yokohama, and another new Pentax DSLR is nearly upon us. Over the past few years, Ricoh has made a habit of releasing new cameras at its big home event, and this year the star of the show is the all-new Pentax KP.
The first thing that hits you is the look: a little bit Nikon Df, a little bit Q, a little bit K-1, and a little bit ME Super. But in the end, it's all Pentax. The unique looks will be divisive—they've already earned their share of raves and retching on the forum—but they're not really the only thing that's interesting about this upper-midrange body.
One lucky buyer will get their camera free
By deadwolfbones in Deals and Savings on Jan 27, 2017
If the powerful, retro-inspired Pentax KP has your name written all over it, here's a hot tip: Adorama is giving away one of these cameras to a lucky customer who pre-orders. This means that just by reserving your KP, you could end up getting it for free. Details below:
Our favorite fast zoom is on deep discount
By deadwolfbones in Deals and Savings on Jan 24, 2017
Word on the street (though as-yet-unconfirmed) is that Tamron has discontinued its legendary 17-50mm f/2.8 XR Di-II LD Aspherical [IF] zoom lens. That's sad news for fans of high-quality budget lenses everywhere, but great news if you're in the market to pick one up. Retailers are clearing stock, and as a result, this excellent constant-aperture normal zoom is down to just $299 at US stores including B&H Photo and Adorama. That's $200 off the regular price, which saw virtually no discounts over the course of the past year! You also get 4% back in gift card rewards at both stores. That's a steal considering that this is a lens that borders on professional image quality.
Get your 17-50mm F2.8 now:
A few years back, we pitted the Tamron against its Sigma and Pentax equivalents, and it scored a solid runner-up result, beating out the revered Pentax DA* 16-50mm f/2.8 and only slightly edged by the Sigma 17-50mm f/2.8 OS. At the time, we praised it for its excellent sharpness and bokeh, not to mention its superb value. With this sale, that value proposition goes through the roof.
This isn't a perfect lens: the build quality could be better, and we've heard plenty of reports of front- or back-focusing. But lucky for you, you have the reassurance of excellent return policies from either store.
All in all, you can't get a better f/2.8 zoom for the price, so if you've been looking to upgrade from your 18-55mm kit lens (or add a handy all-around zoom to your prime lens lineup) don't miss out on this deal.