I like the size of this thing and the price (I mean the street price in a few months). I am certain it will have good IQ (It's a pentax for god sake
). The differnet colors are absolutely brilliant. A small DSLR with a small color matched prime sounds very strong to me.
But, I wonder whether buyers will get a prime in common focal lengths that is a bit slower.
However, this lens is not even close to what I would ever want to get (I have the 31/1.8), but I can certainly see it filling in a very nice niche (especially in Japan, where the colorful K-x has been a hit), and IMO it would have been a smashing hit if it was an F2....but, nevertheless a good introduction on Pentax's part.