Originally posted by MSM However, the bigger issue is that all the people used to 5x -15x zooms are going to look at the DAL 35 and say 'how do I make it move in closer to the subject? It seems stuck! What's wrong with this lens? You mean it doesn't zoom? Something like that.
The kit lens is still a zoom. I think the kind of people who go for the prime instead, or as well, will be looking for the prime magic and will understand it won't zoom. It's part of why they wanted in SLR in the first place; they want to move up and see what it's all about.
The cheapness matters. The new lens is something vendors can upsell to; if it has good image quality, it is something a salesperson can recommend with a clear conscience.
The scenario I have in mind, someone has a new baby they want to photograph, and they want a decent camera to do it with. So they go into a shop, try a few and settle on a Pentax with 18-55mm kit lens. Then the salesperson has a choice. They can either try to upsell to a 55-300mm, which is a good-value telephoto, or they can upsell to a 35mm prime. For many people, the prime will be the better choice. They don't need telephoto.
The new lens ought to be a gift to face-to-face salespeople. It's a way for them to make a bit more commission off a K-r sale. A new user with an 18-55mm kit and a 35mm prime will be able to take pictures with both and see what difference a prime makes, what difference f/2.4 makes, and will hopefully end up more educated and well on the way to LBA. Quality is addictive.