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10-03-2010, 02:45 AM   #1
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FA Limited lens series won the 2010 Good Design Long Life Design Award

A series of our favorite lens PENTAX FA Limited has received recognition and awards for best long life design!

Good Design Award


Last edited by Patriot; 10-03-2010 at 03:01 AM.
10-03-2010, 03:47 AM   #2
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Well deserved IMO
10-03-2010, 04:27 AM   #3
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I couldn't think of a better series of products in any field to be awarded this accolade.
A winning formula I hope they continue to build upon the success of in the future...
10-03-2010, 08:16 AM   #4
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"three lenses doth a legend not create"


I wish they would expand on the FA limited line up.

10-03-2010, 08:59 AM   #5
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Seems fitting now that they have been discontinued?
10-03-2010, 10:46 AM   #6
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Have they really been discontinued?
----
anyway...FINALY!!!
and well deserved... I want to see all the "experienced" sales people in Jessops UK saying Pentax doesn't have a good glass...
10-03-2010, 11:40 AM   #7
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well deserved

discontinued???
10-03-2010, 12:48 PM   #8
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The cat that is both alive and dead.

10-03-2010, 01:12 PM   #9
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QuoteOriginally posted by DaniRo Quote
well deserved

discontinued???
I don't think Peter meant that the series being discontinued is well deserved.
But I can see how you may have interpreted it that way from the way his post reads - note, though, Peter did separate the two parts with a clear divider.

But I thought the rumour that FA ltds were being discontinued was unsubstantiated:
https://www.pentaxforums.com/forums/pentax-slr-lens-discussion/115758-annihil...h-fa-ltds.html
10-03-2010, 02:27 PM   #10
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QuoteOriginally posted by Ash Quote

But I thought the rumour that FA ltds were being discontinued was unsubstantiated:
https://www.pentaxforums.com/forums/pentax-slr-lens-discussion/115758-annihil...h-fa-ltds.html
thats the reason for the ? at the end of my statement.
10-03-2010, 04:03 PM   #11
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They aren't discontinued, the rumor was total hogwash.

You should go out and buy one, to ensure their long life .

I'm currently saving up for the FA 77!
10-03-2010, 05:26 PM   #12
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QuoteOriginally posted by séamuis Quote
Seems fitting now that they have been discontinued?
Yet again another unfounded rumor that gets perpetuated... unfortunately we can't give negative reputation points.
10-03-2010, 11:30 PM   #13
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QuoteOriginally posted by séamuis Quote
Seems fitting now that they have been discontinued?
seems to be that some people like sowing disinformation for their own private amusement.
10-04-2010, 01:37 AM   #14
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thats nice....so when will the DA Star / DA Limited get its own award as well?
10-04-2010, 03:06 AM   #15
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I found the linked page rather vague. Are they awarded the long life design award because they have been designed years ago and are still popular? Or because the lenses are durable? It seems to be the latter, which is good I think. The idea that you can just get a finely crafted product and let it grow on you, rather than use it until the new generation appears, is something rather foreign to the modern consumer. (I will go as far as believing this is one of the main problems of our times.) So I like this award

QuoteQuote:
Mr. Fukasawa has proclaimed design evaluation from consumer point of view as a principle, considering the design effect which enriches our daily life. Good Design Awards Judging Recitals

HUMANITY Inspiration for products and conceptual embodiments
HONESTY Perceptiveness toward contemporary society
INNOVATION Concepts to pioneer the future
ESTHETICS
Imagination for prosperous lifestyle culture
ETHICS
Reflecting on society and environment
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