I actually had an FA 31 on order when I got wind that Pentax was going to jack-up their prices by 50% in Canada (2 years ago). Since my order had been outstanding for 6 weeks and the seller was unable to guarantee that they could even get one, I snapped-up the DA 35 Ltd at the old price. Do I regret not waiting on the FA 31? Not really. Occasionally, I wish I had the option of F1.8, but it's usually because I need a faster shutter speed rather than shallower depth of field. Hence, my really lament is that I haven't upgraded from my K10D to the K-5.
The easy one to call is build quality. Both are outstanding. Both put polycarbonate lenses from Canon, Nikon, Sigma and others to shame. This is clearly a draw between the DA 35 Ltd and the FA 31.
In my opinion, the DA 35 Ltd has the FA 31 beat hands-down in terms of ergonomics. It's smaller, has a built-in sliding hood (making filter usage easier), and Quick Shift focus override.
In terms of handling in the field, the DA35 Ltd also has a lot going for it - effectively no minimum focussing distance, and it's focus ring barely has to move in the 2 ft- infinity distance range, making it faster to AF, as long as there is enough light for the camera's AF system to tell it where to focus. So, when it comes to "bringing the lens to bare" on a subject, the DA 35 Ltd has some distinct advantages as well. The FA 31 does, however, have the advantage of having an aperture ring, which means it can be used on older (better built, reliable, mechanical) camera bodies (LX, MX, K1000, etc). Unless (or until) Pentax releases a full frame DSLR, that difference only matters for film photography.
Finally, there's the debate over optical quality. The FA 31 has a reputation for superlative sharpness, bokeh and "rendering", although no one has been able to convincingly define that last point for me, despite it's prolific usage in this and other forums. I can't speak to sharpness directly, but I've never found the sharpness of my DA 35 Ltd to be lacking when shot on my K10D. I may have a different opinion if I were shooting a K-5, but I doubt any differences would be visible in my 12x18" portfolio prints. I also think that the discussion over bokeh is rather silly for a 31-35mm lens. Even at F1.8, it's difficult to get almost anything enough out of focus for the difference in bokeh to be noticeable in real images; certainly not enough for any slight differences to visibly detract from image quality. Remember, good bokeh is meant to avoid distraction from the subject (which should be sharp), it's not normally the subject of the photo itself (except, it seems, when debated on web forums). In my experience with the DA 35 Ltd, I haven't seen any "bad" (distracting) bokeh that would be visible to anyone who wasn't looking for it (by zooming to 100%, like Photozone did).
So, IMHO, I think that the DA 35 Ltd has some very tangible advantages in terms of size, ergonomics, handling and price, whereas the reputed advantages of the FA 31 (sharpness and bokeh) are much more subtle. That said, if I had received my FA 31 order on time, I would likely be looking for reasons to justify spending twice as much myself.
I hope this helps!
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