Thanks for taking the time to respond with your opinions.
Over the past few days I've compared specs, reviews and sample shots [lens clubs], for the following three lenses:
Pentax FA*28-70 f/2.8
Sigma 24-70mm f/2.8 EX DG [with aperture ring]
Tamron 28-75 f/2.8 [with aperture ring]
Despite it's premium cost, I think the Pentax is the right lens for me. It has the highest user review average score[9.29]. The only negatives reported: weight and rotating front element. I already have a FA*200mm, and it impresses me 'mightily'. I'm sure a FA*28-70 will do likewise.
The Tamron had the 2nd highest user review scores[8.76], and IMHO the best performance/cost ratio. Negatives reported: QC, FF/BF issues, 'plasticky' feel. My only encounter with a Tamron lens is one I owned for a few months. It just did not impress me with it's handling, IQ and 'plasticky' feel. So, I'm a bit cool towards Tamrons [maybe unfairly so].
The Sigma ranked lowest of the three at [8.55], a respectable score nonetheless. Negatives reported: flaring, QC, filter size and weight.
This all started because I am looking "to replace my DA*16-50mm. I like the 16-50 a great deal, but it lacks an aperture ring, and is a 'cropped sensor' lens, so it's incompatible with my Pentax film cameras." Will I miss the 16-27mm range on my K7d? Maybe, but with the DA*16-50, below 20mm I get some barrel distorion, so I avoid that range anyway.
[edit 5/5/11] purchase completed for a FA* 28-70 f/2.8, now awaiting shipment
[Thanks Steve in Australia !]
[edit 12/31/11] I am very very happy with the FA* 28-70 f/2.8 !! The colors ! The IQ ! The extra cost is long forgotten
I have been so impressed with this lens that I have since purchased it's bigger brother, the FA* 80-200mm.