Originally posted by rparmar It is not the sharpness that does this, but the specific choices made in the optical design process as mentioned earlier. Otherwise all sharp lenses would have the same look, but plainly they don't.
Because most lenses aren't sharp from 1.8. I'm not going to buy your argument until you get specific. The only things that make the 77 special are (1) sharpness wide open, (2) strong coloured aberrations in high-contrast areas of a scene -- not really a plus, (3) buttery bokeh -- common to many lenses in the 85mm range (however... not all of them are sharp at f1.8..)
For the layperson it's not helpful to discuss "optical qualities" like they are some magical decision, or to treat lenses as "black boxes". Break it down. A lens gives you colour, contrast, bokeh, and dof. The *major* differences between the DA 40 and FA 50 are different colours, higher contrast for the DA, less DOF for the DA. There might be some other subtle differences, but most people don't care about them, and I think that this general approach gives most people *enough* of an idea to tell whether they would be happy with a lens.
My experience with the LTDs have taught me something - there is no free lunch, you ALWAYS are making compromises with lenses. There is no lens that is small, fast, and optically perfect. The FA 77 has harsh chromatic abberations, the DA 70 is slow. The FA 50 is not nearly as sharp as the 43, but it has creamier bokeh. One cannot simply look at the price tag and deduce that "this is the best lens, because it is most expensive". Even with the most expensive glass, you are making some compromises.
Here is an important point: A compromise that a pro would find acceptable (largely because he/she can compensate with skill) might *not* be acceptable to a layperson.